Armandinho Brand Affinity ranks highest Lojas Renner at 23.86% . Very Strong. Score DMDB 56.61% | Fanbase 50.26%

Armandinho — rock artist from BR.

With 20 years in the music industry, Armandinho is known for his compositions and hits such as "Folha de Bananeira," "Outra Vida," and "Desenho de Deus." Born…

Armandinho

Established

Country: BR | Gender: male | Artist ID: 11e81bc7-79e1-5f32-9237-a0369fe50396

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Genres

rockbrazilian rockrock gauchoclassical, ensemble & operafado antigoreggaereggaebrazilian reggaereggae gauchoeuropeancante alentejanolatinchoro contemporaneo

Influential: 56.61% Fanbase: 50.26% Trending: 59.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 23.86% • Very Strong

As of 2025-09-09

2,150,979

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.61% | Fanbase 50.26% | Trending 59.79% | CAREER STAGE: MID_LEVEL

Biography

With 20 years in the music industry, Armandinho is known for his compositions and hits such as "Folha de Bananeira," "Outra Vida," and "Desenho de Deus." Born in Porto Alegre, Brazil, he draws inspiration from Bob Marley's reggae but incorporates a mix of Latin and Jamaican cultures in his work. Armandinho's music blends rock, reggae, samba, and MPB, conveying messages of love, nature appreciation, and cultural fusion. He has amassed over 10 million streams on Spotify, 500 million YouTube views, and has a strong social media following.

Report Date: 2025-09-09

Armandinho cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, ARGENTINA. A male-leaning (54%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 32,650 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Lojas Renner, ChilliBeans, Ambev, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Armandinho score 0.94% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Ambev

Followers:2,150,979

Engagements:20,179

Rate:0.9%

Posts:4,729

Avg Likes:19,860

Avg Comments:247

Avg Views:35,351

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,150,979 · Engagements 20,179 · Rate 0.9% Posts 4,729 · Views 35,351 · Avg Likes 19,860 · Avg Comments 247 · Avg Views 35,351	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	BRAZIL (92%) PORTUGAL (2%) ARGENTINA (1%) UNITED STATES (1%) URUGUAY (1%)	Top regions: BRAZIL (92%), PORTUGAL (2%), ARGENTINA (1%)
Platform Engagement	Instagram: 17,099 avg likes/post · Tiktok: 32,650 avg views/post · Youtube: 2,701 avg views/post	Best reach: Tiktok 32,650 avg views; best engagement: Instagram 17,099 avg likes

Top Brand Affinities

Lojas Renner

Score: 23.86

ChilliBeans

Score: 23.86

Ambev

Score: 14.68

Itaipava

Score: 12.42

Sarar

Score: 8.67

Danone

Score: 8.61

Boticario

Score: 7.98

Xerox

Score: 7.28

Havaianas

Score: 6.68

Banco Bradesco

Score: 6.64

Riachuelo

Score: 6.27

Lollapalooza

Score: 6.15

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		23.86
ChilliBeans		23.86
Ambev		14.68
Itaipava		12.42
Sarar		8.67
Danone		8.61
Boticario		7.98
Xerox		7.28
Havaianas		6.68
Banco Bradesco		6.64
Riachuelo		6.27
Lollapalooza		6.15
Quiksilver		6.14
Heineken		4.60
Moda Praia		4.30
Budweiser		4.02
Mary Kay		2.51
GoPro		2.33
Pepsi		1.82
UFC		1.49
Renault		1.42
Fiat		1.39
Oakley		1.26
shein		1.19
DC Entertainment		1.15
Ray-Ban		1.10
Pandora		1.04
Spotify Music		0.98
Volkswagen		0.98
SheInside		0.96
Nutella		0.88
Airbnb		0.82
Netflix		0.82
FIFA		0.79
Chevrolet		0.74
Red Bull		0.73
Vans		0.65
Walt Disney		0.64
McDonald's		0.64
Coca-Cola		0.63
NBA		0.61
Yamaha		0.53
Suzuki		0.53
PlayStation		0.52
Ford		0.51
Adidas		0.51
Canon		0.49
MAC Cosmetics		0.48
Honda		0.43
Marvel Entertainment		0.41