Arlo Parks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
669,272
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:15 UTC
Genres
Scores
Biography
Arlo Parks reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is female-leaning (51%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,683 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Tate Modern, Mixcloud, Depop suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 669,272 · Engagements 8,342 · Rate 1.2% Posts 1,240 · Views 11,402 · Avg Likes 8,295 · Avg Comments 55 · Avg Views 11,402 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 35% 35-44: 12% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (35%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (22%) UNITED KINGDOM (15%) BRAZIL (7%) FRANCE (7%) JAPAN (4%) |
Top regions: UNITED STATES (22%), UNITED KINGDOM (15%), BRAZIL (7%) |
| Platform Engagement | Instagram: 7,568 avg likes/post · Tiktok: 9,683 avg views/post · Youtube: 1,719 avg views/post | Best reach: Tiktok 9,683 avg views; best engagement: Instagram 7,568 avg likes |
Top Brand Affinities
Tate Modern
Mixcloud
Depop
Amazon Music
Ableton
Selfridges
Glossier
Acne Studios
Barbie
Maison Margiela
Marks & Spencer
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Tate Modern | Entertainment & Media | 13.79 |
| Mixcloud | Entertainment & Media | 12.03 |
| Depop | E-commerce & Marketplaces | 9.94 |
| Amazon Music | Entertainment & Media | 9.92 |
| Ableton | Audio & Music Gear | 9.48 |
| Selfridges | Apparel & Fashion | 8.73 |
| Glossier | Beauty & Personal Care | 8.07 |
| Acne Studios | Apparel & Fashion | 7.91 |
| Barbie | Toys & Games | 7.12 |
| Maison Margiela | Apparel & Fashion | 7.03 |
| Marks & Spencer | Apparel & Fashion | 6.50 |
| Urban Outfitters | Apparel & Fashion | 6.43 |
| Vivienne Westwood | Apparel & Fashion | 6.29 |
| ASOS | Apparel & Fashion | 5.84 |
| Dr. Martens | Apparel & Fashion | 5.64 |
| Lollapalooza | Entertainment | 5.49 |
| Spotify Music | Entertainment & Media | 5.47 |
| Kodak | Cameras & Photography | 5.23 |
| Topshop | Apparel & Fashion | 5.12 |
| Polaroid | Cameras & Photography | 4.97 |
| Coachella | Apparel & Fashion | 4.79 |
| Aperol | Alcoholic Beverages | 4.69 |
| BBC | Apparel & Fashion | 4.51 |
| Guinness | Alcoholic Beverages | 4.44 |
| SoundCloud | Entertainment & Media | 4.41 |
| Sunnies Studios | Apparel & Fashion | 3.98 |
| Verizon | Telecom & Internet Services | 3.62 |
| Showtime | Entertainment | 3.62 |
| Lush | Beauty & Personal Care | 3.41 |
| Vogue | Apparel & Fashion | 3.19 |
| Harrods | Luxury & Designer | 3.09 |
| Tesco | Grocery & Pantry | 2.98 |
| Pull&Bear | Apparel & Fashion | 2.94 |
| Emporium | Apparel & Fashion | 2.93 |
| Primark | Apparel & Fashion | 2.84 |
| Fujifilm | Cameras & Photography | 2.52 |
| Nickelodeon | Entertainment | 2.51 |
| Tinder | Technology | 2.47 |
| Lululemon Athletica | Apparel & Fashion | 2.40 |
| Busch | Beverages | 2.35 |
| Carhartt | Apparel & Fashion | 2.30 |
| Beats Electronics | Audio & Music Gear | 2.26 |
| Airbnb | Travel & Hospitality | 2.21 |
| Budweiser | Beverages | 2.18 |
| Paramount Pictures | Entertainment & Media | 2.16 |
| Garnier | Beauty & Personal Care | 2.06 |
| Warner Bros | Entertainment | 2.03 |
| Forever 21 | Apparel & Fashion | 1.99 |
| Pantone Inc | Books, Stationery & Office | 1.93 |
| Fendi | Luxury & Designer | 1.92 |
Official Profiles
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LoginArtist: Arlo Parks
The map shows every radio station that aired Arlo Parks today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:29:52 | Pegasus (feat. Phoebe Bridgers) | Bonn FM | Bonn, DE | 180 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |