Arkells
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
353,880
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-09 21:44:19 UTC
Genres
Biography
With a commitment to living in the present and never resting on their laurels, Arkells approach each performance with a fervor that harkens back to their early days, embodying the essence of rock 'n' roll by giving their all on stage every time. Their ability to connect with listeners across various platforms and their passion for continuously proving themselves demonstrate their enduring influence in the music scene.
Arkells is a clear fit for 18-24 & 25-34 audiences with strength across CANADA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (7,257 avg views per post); Instagram builds the community layer. Affinity data highlights Value Village, Scotiabank, Hudson's Bay, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 353,880 · Engagements 2,725 · Rate 0.8% Posts 8,826 · Views 9,107 · Avg Likes 2,682 · Avg Comments 51 · Avg Views 9,107 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 34% 35-44: 12% 13-17: 5% |
Largest: 18-24 (43%); next: 25-34 (34%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
CANADA (65%) UNITED STATES (13%) UNITED KINGDOM (3%) GERMANY (2%) MEXICO (2%) |
Top regions: CANADA (65%), UNITED STATES (13%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 2,222 avg likes/post · Tiktok: 7,257 avg views/post · Youtube: 1,850 avg views/post | Best reach: Tiktok 7,257 avg views; best engagement: Instagram 2,222 avg likes |
Top Brand Affinities
Value Village
Scotiabank
Hudson's Bay
Budweiser
Carling
Air Canada
Live Nation
Tim Hortons
NHL
Arc'teryx
Amazon Music
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| Value Village | Apparel & Fashion | 98.31 |
| Scotiabank | Finance, Banking & Insurance | 79.87 |
| Hudson's Bay | Apparel & Fashion | 72.10 |
| Budweiser | Beverages | 32.31 |
| Carling | Alcoholic Beverages | 28.21 |
| Air Canada | Travel & Hospitality | 26.00 |
| Live Nation | Entertainment | 25.79 |
| Tim Hortons | Food & Snacks | 24.84 |
| NHL | Sports & Outdoors | 19.09 |
| Arc'teryx | Sports & Outdoors | 11.07 |
| Amazon Music | Entertainment & Media | 10.00 |
| Pilsner Urquell | Alcoholic Beverages | 9.25 |
| Lululemon Athletica | Apparel & Fashion | 8.51 |
| Coors | Alcoholic Beverages | 7.48 |
| Anthropologie | Apparel & Fashion | 6.48 |
| Influenster | Beauty & Personal Care | 6.39 |
| Free People | Apparel & Fashion | 6.30 |
| Showtime | Entertainment | 6.10 |
| Bud Light | Alcoholic Beverages | 6.00 |
| Columbia Pictures | Entertainment | 5.28 |
| Guinness | Alcoholic Beverages | 4.99 |
| Pacific Northwest Wonderland | Apparel & Fashion | 4.94 |
| Baileys | Beverages | 4.64 |
| Margaritaville | Apparel & Fashion | 4.60 |
| Gatorade | Beverages | 4.59 |
| Sunnies Studios | Apparel & Fashion | 4.34 |
| iHeartRadio Music Awards | Entertainment | 4.27 |
| The Olympic Games | Sports & Outdoors | 4.14 |
| Airbnb | Travel & Hospitality | 4.06 |
| OLD NAVY | Apparel & Fashion | 3.95 |
| Lush | Beauty & Personal Care | 3.91 |
| American Eagle | Apparel & Fashion | 3.87 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 3.86 |
| Pfizer | Health & Wellness | 3.86 |
| Spotify Music | Entertainment & Media | 3.77 |
| PetSmart | Pet Supplies | 3.77 |
| Costco | Grocery & Pantry | 3.71 |
| Kate Spade | Apparel & Fashion | 3.63 |
| Lollapalooza | Entertainment | 3.54 |
| Heinz | Food & Snacks | 3.46 |
| CBS Television Studios | Entertainment & Media | 3.28 |
| Tinder | Technology | 3.28 |
| Geocaching | Sports & Outdoors | 3.23 |
| Urban Outfitters | Apparel & Fashion | 3.21 |
| Chrysler | Automotive | 3.10 |
| Polaroid | Cameras & Photography | 3.06 |
| CBS | Entertainment & Media | 3.01 |
| Coachella | Apparel & Fashion | 2.79 |
| Busch | Beverages | 2.63 |
| NBC | Entertainment & Media | 2.62 |
Official Profiles
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LoginArtist: Arkells
The map shows every radio station that aired Arkells today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-10)
Total: 636,066
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
411,869 | 64.75% |
| [+] |
Last.fm |
217,741 | 34.23% |
| [+] |
Yandex |
4,708 | 0.74% |
| [+] |
Pandora |
1,748 | 0.27% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:34:33 | 11:11 | The Q | Sooke, BC, CA | 176 |
Popularity (2025-10-08)
| Platform | % |
|---|---|
| No data. | |
