Arjun

Arjun — pop artist from GB.

London-based musician ARJUN is a singer, songwriter, and music producer known for blending soulful R&B with South Asian music elements. His unique fusion style…

Influence: 51.80% Fanbase: 40.42% Trending: 57.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 21.63% • Very Strong

As of 2025-09-08

1,713,896

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-09 00:30:06 UTC

Genres

popdesi poppopmainstream pop

Biography

London-based musician ARJUN is a singer, songwriter, and music producer known for blending soulful R&B with South Asian music elements. His unique fusion style has gained popularity among Asian youth worldwide, establishing him as a pioneer in the genre.

Top Brand Affinities

Report Date: 2025-09-08

Arjun has momentum with 18-24 & 25-34 audiences—particularly in INDIA, BANGLADESH, UNITED STATES. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 21,637 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sabyasachi Mukherjee, Mahindra, PlayerUnknown's Battlegrounds signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arjun score 0.82% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: MahindraBrand: PlayerUnknown's Battlegrounds

Followers:1,713,896

Engagements:13,985

Rate:0.8%

Posts:496

Avg Likes:13,917

Avg Comments:161

Avg Views:21,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,713,896 · Engagements 13,985 · Rate 0.8% Posts 496 · Views 21,637 · Avg Likes 13,917 · Avg Comments 161 · Avg Views 21,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 33% 13-17: 5% 35-44: 2%	Largest: 18-24 (59%); next: 25-34 (33%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	INDIA (62%) BANGLADESH (10%) UNITED STATES (5%) MALAYSIA (4%) PAKISTAN (3%)	Top regions: INDIA (62%), BANGLADESH (10%), UNITED STATES (5%)
Platform Engagement	Instagram: 12,245 avg likes/post · Youtube: 21,637 avg views/post	Best reach: Youtube 21,637 avg views; best engagement: Instagram 12,245 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 21.63

Mahindra

Score: 7.41

PlayerUnknown's Battlegrounds

Score: 6.53

Bobbi Brown Cosmetics

Score: 5.99

boohoo

Score: 4.69

NARS Cosmetics

Score: 4.46

Huda Beauty

Score: 4.44

Bajaj

Score: 3.80

musical.ly

Score: 3.72

Cadbury

Score: 3.40

FashionNova

Score: 3.40

Pizza Hut

Score: 3.07

Brand	Category	Score
Sabyasachi Mukherjee		21.63
Mahindra		7.41
PlayerUnknown's Battlegrounds		6.53
Bobbi Brown Cosmetics		5.99
boohoo		4.69
NARS Cosmetics		4.46
Huda Beauty		4.44
Bajaj		3.80
musical.ly		3.72
Cadbury		3.40
FashionNova		3.40
Pizza Hut		3.07
Benefit Cosmetics		3.02
Harrods		3.02
H&M		2.98
KTM		2.97
Travelgram		2.94
Geocaching		2.91
Snapseed		2.75
shein		2.73
Beats Electronics		2.63
SheInside		2.57
A Game of Tones		2.55
Sephora		2.46
KFC		2.44
Fenty beauty		2.43
Ray-Ban		2.40
MTV		2.36
Urban Decay Cosmetics		2.34
Tomorrowland		2.32
Forever 21		2.31
Too Faced Cosmetics		2.27
Maybelline		2.15
Zara		2.13
Anastasia Beverly Hills		2.10
Canon		2.09
Gymshark		2.08
Rolls-Royce		2.07
L'Oréal Paris		1.99
Levi's		1.96
Lacoste		1.95
ASOS		1.90
Nikon		1.89
Make Up For Ever		1.88
Petronas		1.87
Tarte Cosmetics		1.87
MAC Cosmetics		1.83
National Geographic		1.83
Puma		1.81
NYX Cosmetics		1.80