Arion

Arion — metal artist from FI.

Hailing from Helsinki, Arion is a Finnish modern melodic metal band that has swiftly risen to prominence since their formation in 2011. Fusing symphonic metal…

Influential: 49.83% Fanbase: 23.49% Trending: 63.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 48.95% • Very Strong

As of 2025-09-08

9,810

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:51:50 UTC

Genres

metalmelodic metalmetalfinnish metalsymphonic power metalfinnish power metalpower metalsymphonic metal

Biography

Hailing from Helsinki, Arion is a Finnish modern melodic metal band that has swiftly risen to prominence since their formation in 2011. Fusing symphonic metal grandeur with contemporary catchiness, the band comprises Lassi Vääränen (vocals), Iivo Kaipainen (guitar), Georgi Velinov (bass), Arttu Vauhkonen (keyboards), and Topias Kupiainen (drums), known for their technical prowess and captivating live performances. With a string of highly-streamed hit singles and a global stage presence, Arion has solidified their position as a force in the melodic metal scene.

Their latest release, The Light That Burns the Sky, showcases Arion's evolution towards artistic maturity. Produced by Matias Kupiainen (Stratovarius) and penned by guitarist Iivo Kaipainen, the album exudes energy and intensity while maintaining the band's trademark crisp production and memorable melodies. Kaipainen's virtuosic guitar work, characterized by storytelling solos, complements the emotional depth and technical precision of keyboardist Arttu Vauhkonen, seamlessly blending classical influences with a modern metal sound. With this album, Arion is poised to solidify their status among symphonic metal's elite.

Top Brand Affinities

Report Date: 2025-09-08

Arion cuts through with 18-24 & 25-34 audiences and consistency across FINLAND, UNITED STATES, GERMANY. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,939 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Stockmann, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arion score 2.59% — Strong bucket.

Brand: Live NationBrand: StockmannBrand: Ampeg

Followers:9,810

Engagements:254

Rate:2.6%

Posts:965

Avg Likes:250

Avg Comments:8

Avg Views:2,957

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,810 · Engagements 254 · Rate 2.6% Posts 965 · Views 2,957 · Avg Likes 250 · Avg Comments 8 · Avg Views 2,957	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 14% 45-64: 6%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	FINLAND (30%) UNITED STATES (14%) GERMANY (9%) UNITED KINGDOM (9%) BRAZIL (5%)	Top regions: FINLAND (30%), UNITED STATES (14%), GERMANY (9%)
Platform Engagement	Instagram: 201 avg likes/post · Tiktok: 1,018 avg views/post · Youtube: 1,939 avg views/post	Best reach: Youtube 1,939 avg views; best engagement: Instagram 201 avg likes

Top Brand Affinities

Live Nation

Score: 48.95

Stockmann

Score: 40.50

Ampeg

Score: 33.26

Marshall

Score: 33.15

Akg

Score: 26.40

Sennheiser

Score: 24.20

Amazon Music

Score: 11.51

Pro Tools

Score: 10.30

Diablo

Score: 9.57

Nokia

Score: 9.44

Square Enix

Score: 9.01

Lidl

Score: 8.66

Brand	Category	Score
Live Nation		48.95
Stockmann		40.50
Ampeg		33.26
Marshall		33.15
Akg		26.40
Sennheiser		24.20
Amazon Music		11.51
Pro Tools		10.30
Diablo		9.57
Nokia		9.44
Square Enix		9.01
Lidl		8.66
The Witcher		8.29
Final Fantasy		8.15
Scania		7.62
Tomb Raider		7.30
Spotify Music		7.23
World of Warcraft		6.93
Capcom		6.73
NHL		6.29
Gatorade		5.98
Resident Evil		4.73
Ableton		4.30
Jack Daniels		4.26
Comedy Central		4.20
iHeartRadio Music Awards		4.13
Monster Beverage		3.98
Fallout		3.92
HBO		3.82
Columbia Pictures		3.56
Star Wars		3.51
Pokemon Go		3.46
Mortal Kombat		3.40
Omega		3.06
Nintendo		2.98
MTV		2.75
PlayStation		2.71
League of Legends		2.70
Matrix		2.68
Huawei		2.45
Warner Bros		2.44
Yamaha		2.42
IKEA		2.35
Activision Blizzard		2.30
Baileys		2.29
Harley-Davidson		2.28
AMC		2.25
Jaguar		2.20
Chrysler		2.17
Lego		2.11