Ariana Grande Brand Affinity ranks highest Barbie at 7.25% . Very Strong. Score DMDB 92.69% | Fanbase 97.75%

Ariana Grande — pop artist from US.

Ariana Grande is a singer known for her soprano vocals, starting her career in Broadway and Nickelodeon before transitioning to pop and R&B. Recognizable for…

Ariana Grande

Superstar

Country: US | Gender: female | Artist ID: 11e81bc9-a746-954e-b37b-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pop

Influential: 92.69% Fanbase: 97.75% Trending: 90.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 7.25% • Very Strong

As of 2025-09-09

469,215,387

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 92.69% | Fanbase 97.75% | Trending 90.16% | CAREER STAGE: SUPERSTAR

Biography

Ariana Grande is a singer known for her soprano vocals, starting her career in Broadway and Nickelodeon before transitioning to pop and R&B. Recognizable for her ponytail and signature style, she has released several successful albums and hit singles since 2013. Grande is also an advocate for LGBTQ rights and feminism, using her platform to address issues such as misogyny and homophobia. Following a terrorist attack at her concert in Manchester in 2017, she continued her tour as a symbol of resilience and love, releasing the empowering song "No Tears Left to Cry" as a message of hope and healing.

Report Date: 2025-09-09

Ariana Grande resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (5,950,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Barbie, Kate Spade, Urban Outfitters makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ariana Grande score 0.45% — Low bucket.

Brand: BarbieBrand: Kate SpadeBrand: Urban Outfitters

Followers:469,215,387

Engagements:2,123,516

Rate:0.5%

Posts:1,207

Avg Likes:2,069,980

Avg Comments:6,698

Avg Views:6,277,881

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 469,215,387 · Engagements 2,123,516 · Rate 0.5% Posts 1,207 · Views 6,277,881 · Avg Likes 2,069,980 · Avg Comments 6,698 · Avg Views 6,277,881	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (21%) BRAZIL (9%) PHILIPPINES (5%) INDONESIA (4%) INDIA (4%)	Top regions: UNITED STATES (21%), BRAZIL (9%), PHILIPPINES (5%)
Platform Engagement	Instagram: 1,510,571 avg likes/post · Tiktok: 5,950,000 avg views/post · Youtube: 327,881 avg views/post	Best reach: Tiktok 5,950,000 avg views; best engagement: Instagram 1,510,571 avg likes

Top Brand Affinities

Barbie

Score: 7.25

Kate Spade

Score: 5.34

Urban Outfitters

Score: 4.73

ASOS

Score: 4.62

Fenty beauty

Score: 4.13

Lollapalooza

Score: 3.91

NARS Cosmetics

Score: 3.88

Benefit Cosmetics

Score: 3.57

Victoria's Secret

Score: 3.44

Garnier

Score: 3.33

Philips

Score: 2.96

Kylie Cosmetics

Score: 2.85

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Top Brand Affinities

Brand	Category	Score
Barbie		7.25
Kate Spade		5.34
Urban Outfitters		4.73
ASOS		4.62
Fenty beauty		4.13
Lollapalooza		3.91
NARS Cosmetics		3.88
Benefit Cosmetics		3.57
Victoria's Secret		3.44
Garnier		3.33
Philips		2.96
Kylie Cosmetics		2.85
Sephora		2.71
UNIQLO		2.67
Primark		2.59
Urban Decay Cosmetics		2.58
MTV		2.53
Too Faced Cosmetics		2.41
CBS Television Studios		2.30
Pixar		2.18
Lush		2.06
Snoopy And The Peanuts Gang		2.05
Kodak		2.04
CBS		2.03
Tomorrowland		2.03
Guess		1.93
shein		1.89
Costco		1.80
SWAROVSKI		1.79
Target		1.78
Hollister Co		1.68
Michael Kors		1.66
FashionNova		1.61
Versace		1.61
Pepsi		1.60
Tarte Cosmetics		1.59
Chrysler		1.59
SheInside		1.59
Forever 21		1.54
Huda Beauty		1.48
Vogue		1.44
Bershka		1.44
Warner Bros		1.38
Los Angeles Lakers		1.37
L'Oréal Paris		1.36
H&M		1.35
Burberry		1.34
Anastasia Beverly Hills		1.29
Balenciaga		1.26
New Balance		1.21