Ariana Grande
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-07
469,046,645
Social Media Followers
As of 2025-10-07
00:00:00
Hours Airplay
2025-11-07 01:20:16 UTC
Genres
Biography
Ariana Grande resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily female (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (5,550,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to T.J. Maxx, Fenty beauty, Forever 21 makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 469,046,645 · Engagements 2,255,937 · Rate 0.5% Posts 1,216 · Views 6,389,100 · Avg Likes 2,194,282 · Avg Comments 7,622 · Avg Views 6,389,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 12% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (10%) INDIA (7%) PHILIPPINES (6%) MEXICO (4%) |
Top regions: UNITED STATES (19%), BRAZIL (10%), INDIA (7%) |
| Platform Engagement | Instagram: 1,540,234 avg likes/post · Tiktok: 5,550,000 avg views/post · Youtube: 839,100 avg views/post | Best reach: Tiktok 5,550,000 avg views; best engagement: Instagram 1,540,234 avg likes |
Top Brand Affinities
T.J. Maxx
Fenty beauty
Forever 21
Sephora
NARS Cosmetics
ASOS
Abercrombie & Fitch
Benefit Cosmetics
Columbia Pictures
Pixar
MTV
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| T.J. Maxx | 8.20 | |
| Fenty beauty | 4.90 | |
| Forever 21 | 3.79 | |
| Sephora | 3.66 | |
| NARS Cosmetics | 3.54 | |
| ASOS | 3.34 | |
| Abercrombie & Fitch | 3.27 | |
| Benefit Cosmetics | 3.20 | |
| Columbia Pictures | 3.18 | |
| Pixar | 3.06 | |
| MTV | 3.05 | |
| Lollapalooza | 3.01 | |
| PetSmart | 2.91 | |
| Kylie Cosmetics | 2.90 | |
| NBC | 2.90 | |
| Nickelodeon | 2.88 | |
| Paramount Pictures | 2.86 | |
| FashionNova | 2.72 | |
| Bershka | 2.59 | |
| Garnier | 2.44 | |
| Tarte Cosmetics | 2.43 | |
| Victoria's Secret | 2.43 | |
| Dr. Martens | 2.35 | |
| Lululemon Athletica | 2.33 | |
| Michael Kors | 1.93 | |
| Pic Collage | 1.87 | |
| CBS | 1.82 | |
| Too Faced Cosmetics | 1.82 | |
| Versace | 1.82 | |
| Coachella | 1.76 | |
| Tiffany & Co | 1.73 | |
| Showtime | 1.72 | |
| CBS Television Studios | 1.70 | |
| Universal | 1.69 | |
| Maybelline | 1.69 | |
| shein | 1.66 | |
| Chrysler | 1.63 | |
| Huda Beauty | 1.62 | |
| Hollister Co | 1.62 | |
| Costco | 1.55 | |
| SheInside | 1.51 | |
| Crocs | 1.49 | |
| Calvin Klein | 1.48 | |
| Warner Bros | 1.44 | |
| Yves Saint Laurent | 1.43 | |
| Polo Ralph Lauren | 1.40 | |
| GIVENCHY | 1.38 | |
| Call of Duty | 1.36 | |
| Anastasia Beverly Hills | 1.35 | |
| Pepsi | 1.33 |
Official Profiles
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LoginArtist: Ariana Grande
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Top 10 Songs Played Today
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Total Streams (2025-10-11)
Total: 404,358,740
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
308,970,511 | 76.41% |
| [+] |
|
82,771,177 | 20.47% |
| [+] |
|
4,654,986 | 1.15% |
| [+] |
|
4,148,527 | 1.03% |
| [+] |
|
2,196,205 | 0.54% |
| [+] |
|
1,467,507 | 0.36% |
| [+] |
|
149,827 | 0.04% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















