Ari Lasso Brand Affinity ranks highest Garuda Indonesia at 18.58% . Very Strong. Score DMDB 56.60% | Fanbase 48.23%

Ari Lasso — pop artist from ID.

Indonesian singer-songwriter Ari Lasso rose to prominence in the 1990s as a member of the rock band Dewa 19. In the early 2000s, Lasso departed from the group…

Ari Lasso

Established

Country: ID | Gender: male | Artist ID: 11e81bbb-921f-b758-b191-a0369fe50396

Find Artist

Genres

poppopindonesian popasian pop

Influential: 56.60% Fanbase: 48.23% Trending: 60.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 18.58% • Very Strong

As of 2025-09-09

4,086,128

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.60% | Fanbase 48.23% | Trending 60.78% | CAREER STAGE: MID_LEVEL

Biography

Indonesian singer-songwriter Ari Lasso rose to prominence in the 1990s as a member of the rock band Dewa 19. In the early 2000s, Lasso departed from the group to focus on personal recovery. His successful collaboration with Melly Goeslaw reignited his career, showcasing his husky vocals in a new pop-rock direction that garnered widespread popularity and established him as a solo artist.

Report Date: 2025-09-09

Ari Lasso cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, MALAYSIA, UNITED STATES. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 154,087 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Garuda Indonesia, Oppo, Maybank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ari Lasso score 0.20% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Maybank

Followers:4,086,128

Engagements:8,217

Rate:0.2%

Posts:4,385

Avg Likes:8,164

Avg Comments:406

Avg Views:154,087

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,086,128 · Engagements 8,217 · Rate 0.2% Posts 4,385 · Views 154,087 · Avg Likes 8,164 · Avg Comments 406 · Avg Views 154,087	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 9% 13-17: 6%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDONESIA (97%) MALAYSIA (1%) UNITED STATES (1%) CHINA (1%) UNITED KINGDOM (0%)	Top regions: INDONESIA (97%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 6,181 avg likes/post · Youtube: 154,087 avg views/post	Best reach: Youtube 154,087 avg views; best engagement: Instagram 6,181 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 18.58

Oppo

Score: 18.25

Maybank

Score: 10.69

Jafra

Score: 10.21

Daihatsu

Score: 6.88

Yakult

Score: 6.10

Bajaj

Score: 5.15

Gundam

Score: 4.98

Hot Wheels

Score: 4.54

Pizza Hut

Score: 4.53

Max Mara

Score: 4.27

Carrefour

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		18.58
Oppo		18.25
Maybank		10.69
Jafra		10.21
Daihatsu		6.88
Yakult		6.10
Bajaj		5.15
Gundam		4.98
Hot Wheels		4.54
Pizza Hut		4.53
Max Mara		4.27
Carrefour		4.12
Petronas		3.67
ASUS		3.31
Nokia		3.23
Oriflame		2.69
Xiaomi		2.63
KENZO		2.59
Intel		2.55
Scion		2.40
Fujifilm		2.35
Mitsubishi Motors		2.24
Honda		2.19
Transformers		2.12
Yamaha		2.03
Snapseed		1.84
Suzuki		1.84
Universal		1.81
Land Rover		1.78
KFC		1.73
A Game of Tones		1.69
Mitsubishi		1.64
Samsung Group		1.61
Google		1.58
UNIQLO		1.51
Adobe		1.48
Harley-Davidson		1.44
Ducati		1.44
Volvo		1.42
Toyota		1.40
Sony		1.37
New Balance		1.29
Herbalife		1.27
Hyundai		1.14
Huawei		1.13
Canon		1.06
Nikon		1.00
National Geographic		0.94
Marvel		0.90
GoPro		0.82