Ari Lasso

Ari Lasso — pop artist from ID.

Indonesian singer-songwriter Ari Lasso rose to prominence in the 1990s as a member of the rock band Dewa 19. In the early 2000s, Lasso departed from the group…

Influence: 56.60% Fanbase: 48.23% Trending: 60.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 18.39% • Very Strong

As of 2025-09-29

4,107,969

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 09:48:17 UTC

Genres

poppopindonesian popasian pop

Biography

Indonesian singer-songwriter Ari Lasso rose to prominence in the 1990s as a member of the rock band Dewa 19. In the early 2000s, Lasso departed from the group to focus on personal recovery. His successful collaboration with Melly Goeslaw reignited his career, showcasing his husky vocals in a new pop-rock direction that garnered widespread popularity and established him as a solo artist.

Top Brand Affinities

Report Date: 2025-09-29

Ari Lasso cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, MALAYSIA, UNITED STATES. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 129,809 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Oppo, Garuda Indonesia, Jafra, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ari Lasso score 0.34% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:4,107,969

Engagements:13,939

Rate:0.3%

Posts:4,439

Avg Likes:13,670

Avg Comments:509

Avg Views:129,809

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,107,969 · Engagements 13,939 · Rate 0.3% Posts 4,439 · Views 129,809 · Avg Likes 13,670 · Avg Comments 509 · Avg Views 129,809	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 9% 13-17: 7%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDONESIA (96%) MALAYSIA (1%) UNITED STATES (1%) TAIWAN (0%) CHINA (0%)	Top regions: INDONESIA (96%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 12,214 avg likes/post · Youtube: 129,809 avg views/post	Best reach: Youtube 129,809 avg views; best engagement: Instagram 12,214 avg likes

Top Brand Affinities

Oppo

Score: 18.39

Garuda Indonesia

Score: 17.06

Jafra

Score: 11.63

Daihatsu

Score: 9.05

Yakult

Score: 6.09

Hot Wheels

Score: 5.60

Bajaj

Score: 5.12

Billabong

Score: 4.81

Petronas

Score: 4.21

Oriflame

Score: 4.05

Carrefour

Score: 3.91

Gundam

Score: 3.79

Brand	Category	Score
Oppo		18.39
Garuda Indonesia		17.06
Jafra		11.63
Daihatsu		9.05
Yakult		6.09
Hot Wheels		5.60
Bajaj		5.12
Billabong		4.81
Petronas		4.21
Oriflame		4.05
Carrefour		3.91
Gundam		3.79
Pizza Hut		3.67
Xiaomi		3.47
ASUS		3.31
Fujifilm		3.28
Scion		3.24
Mitsubishi		3.22
Lenovo		2.89
Panasonic		2.86
Mitsubishi Motors		2.78
Preloved		2.73
Intel		2.54
Honda		2.38
Transformers		2.36
Yamaha		2.35
Snapseed		2.32
UNIQLO		2.06
LEGOLAND		2.04
Suzuki		1.99
Toyota		1.90
Nokia		1.89
KENZO		1.84
Land Rover		1.78
A Game of Tones		1.73
Universal		1.72
Herbalife		1.54
Sony		1.52
Google		1.45
Samsung Group		1.34
New Balance		1.30
Mazda		1.25
musical.ly		1.19
Canon		1.17
Nikon		1.16
Levi's		1.15
Hyundai		1.13
Volvo		1.10
Harley-Davidson		1.04
GoPro		1.00