AREA21
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
359,503
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:18:20 UTC
Genres
Scores
Biography
AREA21 commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (21,859 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Tomorrowland, Pioneer, Armani Exchange points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 359,503 · Engagements 6,922 · Rate 1.9% Posts 215 · Views 21,859 · Avg Likes 6,867 · Avg Comments 120 · Avg Views 21,859 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 25% 13-17: 8% 35-44: 5% |
Largest: 18-24 (61%); next: 25-34 (25%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (10%) INDONESIA (5%) MEXICO (5%) GERMANY (4%) |
Top regions: UNITED STATES (22%), BRAZIL (10%), INDONESIA (5%) |
| Platform Engagement | Instagram: 5,640 avg likes/post · Youtube: 21,859 avg views/post | Best reach: Youtube 21,859 avg views; best engagement: Instagram 5,640 avg likes |
Top Brand Affinities
Tomorrowland
Pioneer
Armani Exchange
Mixcloud
Ableton
Trancefamily
SoundCloud
Accor Hotels
Lollapalooza
Amazon Music
Sennheiser
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Tomorrowland | 55.44 | |
| Pioneer | 43.05 | |
| Armani Exchange | 32.01 | |
| Mixcloud | 30.09 | |
| Ableton | 25.57 | |
| Trancefamily | 22.02 | |
| SoundCloud | 11.92 | |
| Accor Hotels | 11.18 | |
| Lollapalooza | 10.96 | |
| Amazon Music | 9.65 | |
| Sennheiser | 8.42 | |
| Pro Tools | 7.13 | |
| Beats Electronics | 6.05 | |
| Efteling | 5.82 | |
| Coachella | 5.74 | |
| Spotify Music | 5.48 | |
| Movistar | 5.17 | |
| iHeartRadio Music Awards | 4.54 | |
| MTV | 3.92 | |
| ASUS | 3.07 | |
| Monster Beverage | 2.86 | |
| Red Bull | 2.77 | |
| Supreme | 2.50 | |
| Counter-Strike | 2.45 | |
| McLaren | 2.37 | |
| musical.ly | 2.32 | |
| A Game of Tones | 2.05 | |
| Grand Theft Auto | 2.05 | |
| Armani | 2.04 | |
| Adobe | 2.03 | |
| Ferrari | 2.02 | |
| The North Face | 2.01 | |
| Activision Blizzard | 1.98 | |
| GoPro | 1.98 | |
| Sony | 1.89 | |
| Vans | 1.84 | |
| Ubisoft | 1.74 | |
| Lamborghini | 1.72 | |
| League of Legends | 1.69 | |
| Heineken | 1.67 | |
| Bugatti | 1.64 | |
| Call of Duty | 1.62 | |
| Calvin Klein | 1.60 | |
| Pokemon Go | 1.55 | |
| Transformers | 1.55 | |
| Hollister Co | 1.48 | |
| FIFA | 1.44 | |
| Snapseed | 1.42 | |
| H&M | 1.38 | |
| Microsoft | 1.36 |
Official Profiles
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LoginArtist: AREA21
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
| No data. | |