Ardhito Pramono Brand Affinity ranks highest Garuda Indonesia at 23.00% . Very Strong. Score DMDB 54.56% | Fanbase 41.68%

Ardhito Pramono — pop artist from ID.

Ardhito Pramono, a young Indonesian musician known for his old-soul style, began teaching himself to play piano and other instruments at the age of 14. He…

Ardhito Pramono

Established

Country: ID | Gender: male | Artist ID: 11e83feb-2764-3f70-a11e-a0369fe50396

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Genres

poppopindonesian popjazz popindonesian indieindie popjazz & standardsindonesian jazzjazz fusion

Influential: 54.56% Fanbase: 41.68% Trending: 61.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 23.00% • Very Strong

As of 2025-09-09

1,460,660

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.56% | Fanbase 41.68% | Trending 61.01% | CAREER STAGE: MID_LEVEL

Biography

Ardhito Pramono, a young Indonesian musician known for his old-soul style, began teaching himself to play piano and other instruments at the age of 14. He started uploading his music online in 2013 while studying at JMC Academy in Australia. Pramono gained attention for his covers of songs like Ella Fitzgerald's "What are you doing new year's eve?" and later released original tracks such as "The Bitterlove" and "What Do You Feel About Me" on platforms like YouTube, Soundcloud, and Spotify.

In 2017, Pramono signed with Sony Music and released his debut single "Fake Optics" in April 2018. He also contributed the song "Bila" to the soundtrack of the film "Susah Sinyal." Continuing to showcase his musical talents on digital platforms, Pramono released a new version of "Bitterlove" in August 2018 and his first EP titled "a letter to my 17 year old" in February 2019.

Report Date: 2025-09-09

Ardhito Pramono indexes high with fans in the 18-24 range in INDONESIA, MALAYSIA, UNITED STATES. The skew is heavily female (60%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 145,486 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Garuda Indonesia, OOTD Magazine, Yakult, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Ardhito Pramono when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ardhito Pramono score 1.14% — Moderate bucket.

Brand: Garuda IndonesiaBrand: OOTD MagazineBrand: Yakult

Followers:1,460,660

Engagements:16,602

Rate:1.1%

Posts:592

Avg Likes:16,176

Avg Comments:357

Avg Views:145,486

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,460,660 · Engagements 16,602 · Rate 1.1% Posts 592 · Views 145,486 · Avg Likes 16,176 · Avg Comments 357 · Avg Views 145,486	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 14% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	INDONESIA (94%) MALAYSIA (1%) UNITED STATES (1%) PHILIPPINES (1%) SOUTH KOREA (1%)	Top regions: INDONESIA (94%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 7,115 avg likes/post · Tiktok: 0 avg views/post · Youtube: 145,486 avg views/post	Best reach: Youtube 145,486 avg views; best engagement: Youtube 9,061 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 23.00

OOTD Magazine

Score: 8.70

Yakult

Score: 8.14

Daihatsu

Score: 6.72

Gundam

Score: 4.98

Fujifilm

Score: 4.58

Petronas

Score: 4.51

UNIQLO

Score: 4.41

Billabong

Score: 3.76

Preloved

Score: 3.63

A Game of Tones

Score: 3.62

Xiaomi

Score: 3.57

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		23.00
OOTD Magazine		8.70
Yakult		8.14
Daihatsu		6.72
Gundam		4.98
Fujifilm		4.58
Petronas		4.51
UNIQLO		4.41
Billabong		3.76
Preloved		3.63
A Game of Tones		3.62
Xiaomi		3.57
Pull&Bear		3.26
Hot Wheels		2.40
Carrefour		2.35
Nokia		2.30
Adobe		2.18
H&M		1.97
Spotify Music		1.95
Maybelline		1.74
Converse		1.74
Sprite		1.60
musical.ly		1.58
New Balance		1.53
Vans		1.36
Snapseed		1.36
Sony		1.32
Samsung Group		1.28
National Geographic		1.18
Canon		1.18
Polaroid		1.17
Universal		1.15
Hyundai		1.09
Google		1.02
Nikon		0.90
Honda		0.90
GoPro		0.89
Marvel		0.89
Travelgram		0.89
Yamaha		0.87
SoundCloud		0.87
Starbucks		0.86
SheInside		0.86
Netflix		0.75
Walt Disney		0.75
Supreme		0.70
Suzuki		0.70
Marvel Entertainment		0.65
Zara		0.63
McDonald's		0.62