Archive

Archive — alternative artist from GB.

Archive, a trip-hop project, was founded by Darius Keeler and Danny Griffiths in 1994. They released their debut album, Londinium, in 1997 under Island…

Influential: 59.03% Fanbase: 43.41% Trending: 66.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 30.54% • Very Strong

As of 2025-09-15

130,163

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-10-07 16:57:51 UTC

Genres

alternativealternativehip-hop & raptrip hopelectronicdanceelectronicaother electronic music

Biography

Archive, a trip-hop project, was founded by Darius Keeler and Danny Griffiths in 1994. They released their debut album, Londinium, in 1997 under Island Records. Despite a brief split, the duo reunited and released their second album, Take My Head, in 1999 with Independiente.

Top Brand Affinities

Report Date: 2025-09-15

Archive engages 25-34 & 18-24 audiences with repeatable results in FRANCE, POLAND, GREECE. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (30,754 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Accor Hotels, MOOG, Fnac, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Archive score 1.32% — Moderate bucket.

Brand: Accor HotelsBrand: MOOGBrand: Fnac

Followers:130,163

Engagements:1,721

Rate:1.3%

Posts:1,070

Avg Likes:1,639

Avg Comments:105

Avg Views:31,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 130,163 · Engagements 1,721 · Rate 1.3% Posts 1,070 · Views 31,585 · Avg Likes 1,639 · Avg Comments 105 · Avg Views 31,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 32% 35-44: 18% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (32%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	FRANCE (17%) POLAND (7%) GREECE (6%) UNITED STATES (6%) GERMANY (5%)	Top regions: FRANCE (17%), POLAND (7%), GREECE (6%)
Platform Engagement	Instagram: 624 avg likes/post · Tiktok: 831 avg views/post · Youtube: 30,754 avg views/post	Best reach: Youtube 30,754 avg views; best engagement: Youtube 998 avg likes

Top Brand Affinities

Accor Hotels

Score: 30.54

MOOG

Score: 28.26

Fnac

Score: 26.63

Akai

Score: 13.66

Ableton

Score: 12.18

Galeries Lafayette

Score: 11.01

Tate Modern

Score: 10.43

Montblanc

Score: 8.04

PLAYMOBIL

Score: 7.40

Garnier

Score: 6.50

Ryanair

Score: 5.09

Leica

Score: 4.87

Brand	Category	Score
Accor Hotels		30.54
MOOG		28.26
Fnac		26.63
Akai		13.66
Ableton		12.18
Galeries Lafayette		11.01
Tate Modern		10.43
Montblanc		8.04
PLAYMOBIL		7.40
Garnier		6.50
Ryanair		5.09
Leica		4.87
Longchamp		4.77
The Witcher		4.26
Kodak		3.78
SoundCloud		3.70
Olympus		3.68
Lego		3.22
Matrix		3.12
Fujifilm		3.11
Spotify Music		3.05
Citroen		3.01
Panasonic		2.90
Warner Bros		2.76
HBO		2.67
Dr. Martens		2.61
Polaroid		2.61
Lollapalooza		2.46
National Geographic		2.44
Pantone Inc		2.40
Jack Daniels		2.29
Fiat		2.26
A Game of Tones		2.22
Star Wars		2.21
Jaguar		2.19
MTV		2.16
Peugeot		2.14
Geocaching		2.09
Guinness		2.02
Beats Electronics		2.01
Nikon		1.97
The North Face		1.83
Sony		1.82
musical.ly		1.78
Renault		1.78
Canon		1.73
Tarte Cosmetics		1.70
BBC		1.69
Adobe		1.65
Cartier		1.62