Archie Hamilton

Archie Hamilton — electronic artist from GB.

Archie Hamilton, a UK DJ and producer, is known for his sophisticated fusion of minimal, tech-house, garage, and house music, establishing a strong reputation…

Influence: 49.04% Fanbase: 23.58% Trending: 61.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 157.30% • Very Strong

As of 2025-08-15

116,162

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:46:43 UTC

Genres

electronicelectronicminimal tech houseuk tech housetech househousedeep house

Biography

Archie Hamilton, a UK DJ and producer, is known for his sophisticated fusion of minimal, tech-house, garage, and house music, establishing a strong reputation in the international underground music community. With his own labels like MicroHertz, he remains a leading figure in promoting innovative sounds, showcasing his talent at top clubs and festivals worldwide.

Top Brand Affinities

Report Date: 2025-08-15

Archie Hamilton connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, ROMANIA, SPAIN. With a heavily male (88%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,606 avg views per post; Instagram adds dependable engagement depth. Overlap with Allen & Heath, Mixcloud, Pioneer highlights near-term opportunities in DJ equipment and accessories, Music production software, Merchandise (t-shirts, hats). The throughline is simple: Archie Hamilton moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Archie Hamilton score 0.85% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer Product: DJ equipment and accessoriesProduct: Music production softwareProduct: Merchandise (t-shirts, hats)

Followers:116,162

Engagements:993

Rate:0.9%

Posts:1,830

Avg Likes:984

Avg Comments:36

Avg Views:2,220

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 116,162 · Engagements 993 · Rate 0.9% Posts 1,830 · Views 2,220 · Avg Likes 984 · Avg Comments 36 · Avg Views 2,220	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 38% 35-44: 11% 13-17: 2%	Largest: 25-34 (47%); next: 18-24 (38%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED KINGDOM (16%) ROMANIA (13%) SPAIN (5%) ARGENTINA (5%) CHILE (5%)	Top regions: UNITED KINGDOM (16%), ROMANIA (13%), SPAIN (5%)
Platform Engagement	Instagram: 877 avg likes/post · Tiktok: 1,606 avg views/post · Youtube: 614 avg views/post	Best reach: Tiktok 1,606 avg views; best engagement: Instagram 877 avg likes

Top Brand Affinities

Allen & Heath

Audio & Music Gear

Score: 157.30

Mixcloud

Entertainment & Media

Score: 95.49

Pioneer

Audio & Music Gear

Score: 77.45

Ableton

Audio & Music Gear

Score: 70.34

MOOG

Automotive

Score: 62.40

Akai

Consumer Electronics

Score: 32.23

SoundCloud

Entertainment

Score: 27.00

Sennheiser

Audio & Music Gear

Score: 20.95

SUSHISAMBA

Restaurants & Food Service

Score: 15.31

Trancefamily

Apparel & Fashion

Score: 13.90

Tomorrowland

Apparel & Fashion

Score: 13.41

Stone Island

Apparel & Fashion

Score: 10.52

Recommendations

Products & Services

DJ equipment and accessories
Music production software
Merchandise (t-shirts, hats)
Vinyl records of his music
Exclusive online music lessons
Collaborative music projects
Festival tickets and VIP packages
Branded headphones

Marketing Angles

Highlight his unique sound and genre fusion
Leverage social media for behind-the-scenes content
Engage with fans through live Q&A sessions
Promote collaborations with other artists
Create themed playlists on streaming platforms
Utilize user-generated content for marketing

Content Themes

Music production tips and tutorials
Live performance highlights
Behind-the-scenes studio sessions
Fan stories and testimonials
Music genre explorations
Event recaps and festival experiences

Partnership Brands

Allen & Heath
Pioneer
Ableton
SoundCloud
Mixcloud
Sennheiser
Beats Electronics
Spotify Music
Tomorrowland
Red Bull
Amazon Music
Coachella
Jagermeister
Carlsberg
ASOS
Dr. Martens
Heineken
Budweiser
Lollapalooza
Gymshark

Brand	Category	Score
Allen & Heath	Audio & Music Gear	157.30
Mixcloud	Entertainment & Media	95.49
Pioneer	Audio & Music Gear	77.45
Ableton	Audio & Music Gear	70.34
MOOG	Automotive	62.40
Akai	Consumer Electronics	32.23
SoundCloud	Entertainment	27.00
Sennheiser	Audio & Music Gear	20.95
SUSHISAMBA	Restaurants & Food Service	15.31
Trancefamily	Apparel & Fashion	13.90
Tomorrowland	Apparel & Fashion	13.41
Stone Island	Apparel & Fashion	10.52
Stüssy	Apparel & Fashion	9.32
Selfridges	Apparel & Fashion	8.87
Beats Electronics	Audio & Music Gear	8.77
Vauxhall	Automotive	8.10
Amazon Music	Entertainment & Media	7.95
Jagermeister	Alcoholic Beverages	6.48
Kappa	Apparel & Fashion	6.33
Carlsberg	Alcoholic Beverages	6.04
MISSGUIDED	Apparel & Fashion	5.96
boohoo	Apparel & Fashion	5.93
Spotify Music	Entertainment & Media	5.84
Dsquared	Apparel & Fashion	5.81
Bacardi	Alcoholic Beverages	4.41
ASOS	Apparel & Fashion	4.17
Campari	Alcoholic Beverages	3.85
Harrods	Luxury & Designer	3.82
Coachella	Apparel & Fashion	3.35
Aperol	Alcoholic Beverages	3.25
Topshop	Apparel & Fashion	3.21
Garnier	Beauty & Personal Care	3.17
Heineken	Alcoholic Beverages	2.80
Lollapalooza	Entertainment	2.78
Carhartt	Apparel & Fashion	2.70
Moschino	Apparel & Fashion	2.61
Budweiser	Beverages	2.54
Red Bull	Beverages	2.31
Guinness	Alcoholic Beverages	2.24
Warner Bros	Entertainment	2.14
Sunnies Studios	Apparel & Fashion	2.08
Dr. Martens	Apparel & Fashion	2.01
ASICS	Apparel & Fashion	2.00
musical.ly	Entertainment & Media	1.99
Primark	Apparel & Fashion	1.94
Gymshark	Apparel & Fashion	1.73
Bershka	Apparel & Fashion	1.72
BBC	Apparel & Fashion	1.68
The North Face	Apparel & Fashion	1.61
GoPro	Cameras & Photography	1.60