Arcángel Brand Affinity ranks highest Andis at 12.74% . Very Strong. Score DMDB 73.60% | Fanbase 72.59%

Arcángel — hip-hop & rap artist from US.

Arcángel, a Puerto Rican reggaeton and Latin trap artist, rose to fame in the mid-2000s as part of the duo Arcángel y De la Ghetto. Known for hits like…

Arcángel

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-cfdd-180e-8641-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonurbano latino

Influential: 73.60% Fanbase: 72.59% Trending: 74.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Andis • 12.74% • Very Strong

As of 2025-09-09

34,997,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.60% | Fanbase 72.59% | Trending 74.10% | CAREER STAGE: SUPERSTAR

Biography

Arcángel, a Puerto Rican reggaeton and Latin trap artist, rose to fame in the mid-2000s as part of the duo Arcángel y De la Ghetto. Known for hits like "Agresivo" and "Mi Fanática," he later pursued a successful solo career. Collaborating with various artists, Arcángel has made a significant impact on the reggaeton and Latin trap scenes, with his music appearing on multiple international charts.

Born Austin Santos on December 23, 1986, in New York City, Arcángel began his solo career in 2006 after parting ways with his duo. Despite setbacks, including a leaked album and touring commitments, he released successful projects like "El Fenómeno" and "Sentimiento, Elegancia y Maldad." His 2015 album "Los Favoritos," featuring collaborations with top artists, further solidified his presence in the music industry. Arcángel's diverse discography includes a mix of reggaeton, trap, and Latin pop influences.

Report Date: 2025-09-09

Arcángel maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, SPAIN. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,350,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Andis, Suavecito, Movistar makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arcángel score 1.06% — Moderate bucket.

Brand: AndisBrand: SuavecitoBrand: Movistar

Followers:34,997,179

Engagements:369,862

Rate:1.1%

Posts:1,046

Avg Likes:361,121

Avg Comments:3,231

Avg Views:2,524,687

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,997,179 · Engagements 369,862 · Rate 1.1% Posts 1,046 · Views 2,524,687 · Avg Likes 361,121 · Avg Comments 3,231 · Avg Views 2,524,687	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	COLOMBIA (17%) UNITED STATES (11%) SPAIN (10%) VENEZUELA (10%) MEXICO (9%)	Top regions: COLOMBIA (17%), UNITED STATES (11%), SPAIN (10%)
Platform Engagement	Instagram: 249,744 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 1,174,687 avg views/post	Best reach: Tiktok 1,350,000 avg views; best engagement: Instagram 249,744 avg likes

Top Brand Affinities

Andis

Score: 12.74

Suavecito

Score: 12.49

Movistar

Score: 9.53

Amazon Music

Score: 8.55

American Airlines

Score: 4.87

Cafecito

Score: 3.78

VidaSana

Score: 3.71

Barber Shop Connect

Score: 2.97

Scion

Score: 2.34

Bershka

Score: 1.94

Supreme

Score: 1.94

NFL

Score: 1.91

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Top Brand Affinities

Brand	Category	Score
Andis		12.74
Suavecito		12.49
Movistar		9.53
Amazon Music		8.55
American Airlines		4.87
Cafecito		3.78
VidaSana		3.71
Barber Shop Connect		2.97
Scion		2.34
Bershka		1.94
Supreme		1.94
NFL		1.91
Versace		1.72
Lamborghini		1.69
Guess		1.64
Puma		1.64
musical.ly		1.62
Tommy Hilfiger		1.50
Tesla Motors		1.46
Forever 21		1.45
Coca-Cola		1.30
Lexus		1.30
Calvin Klein		1.27
Red Bull		1.27
New Balance		1.26
Beats Electronics		1.17
Pepsi		1.17
Spotify Music		1.14
Cartier		1.13
shein		1.12
Anastasia Beverly Hills		1.11
Chevrolet		1.09
Toyota		1.08
Dodge		1.07
Honda		1.06
SoundCloud		1.05
Sony		1.04
Mitsubishi		1.03
Los Angeles Lakers		1.03
Balenciaga		1.02
Ferrari		1.00
Reebok		1.00
NYX Cosmetics		0.99
OREO		0.98
Universal		0.98
Adidas		0.97
Nike		0.96
FashionNova		0.95
Rolex		0.92
Louis Vuitton		0.88