Aqua
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
2,880,000
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-12-07 12:30:40 UTC
Genres
Biography
Formed in 1989 as Joyspeed, Aqua evolved into a successful pop group with members Claus Norreen, Søren Rasted, René Dif, and Lene Grawford Nystrøm. Their early hits like "Roses Are Red" and "My Oh My" paved the way for chart-topping success with "Barbie Girl" and other singles from Aquarium. Aquarius continued their streak with tracks like "Cartoon Heroes" before the band's eventual breakup in 2001. Aqua's legacy endured with subsequent solo projects and a reunion that included new music and tours, culminating in a resurgence on the charts with the 2023 release of "Barbie World" and the return of "Barbie Girl" to the spotlight.
Aqua is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (223,350 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Victoria Beckham, Scotiabank, Barbie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,880,000 · Engagements 4,727 · Rate 0.2% Posts 61 · Views 175,481 · Avg Likes 4,655 · Avg Comments 92 · Avg Views 175,481 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 38% 35-44: 15% 13-17: 4% |
Largest: 25-34 (40%); next: 18-24 (38%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (13%) CANADA (7%) MEXICO (5%) AUSTRALIA (5%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (13%), CANADA (7%) |
| Platform Engagement | Instagram: 1,887 avg likes/post · Tiktok: 223,350 avg views/post | Best reach: Tiktok 223,350 avg views; best engagement: Tiktok 5,742 avg likes |
Top Brand Affinities
Victoria Beckham
Scotiabank
Barbie
Tim Hortons
Pioneer
MATTEL
Power Rangers
Hot Topic
Carlsberg
Columbia Pictures
MTV
Mortal Kombat
| Brand | Category | Score |
|---|---|---|
| Victoria Beckham | Apparel & Fashion | 37.35 |
| Scotiabank | Finance, Banking & Insurance | 13.00 |
| Barbie | Toys & Games | 10.98 |
| Tim Hortons | Food & Snacks | 10.12 |
| Pioneer | Audio & Music Gear | 8.41 |
| MATTEL | Toys & Games | 7.89 |
| Power Rangers | Toys & Games | 7.46 |
| Hot Topic | Apparel & Fashion | 5.69 |
| Carlsberg | Alcoholic Beverages | 5.49 |
| Columbia Pictures | Entertainment | 5.34 |
| MTV | Entertainment | 4.76 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 4.46 |
| NBC | Entertainment & Media | 4.40 |
| Kmart | Apparel & Fashion | 4.28 |
| Nickelodeon | Entertainment | 4.16 |
| Resident Evil | Gaming & Esports (Software/Titles) | 4.13 |
| Nintendo | Gaming & Esports (Software/Titles) | 3.94 |
| Budweiser | Beverages | 3.61 |
| Lego | Toys & Games | 3.60 |
| Lush | Beauty & Personal Care | 3.49 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 3.30 |
| Urban Outfitters | Apparel & Fashion | 3.24 |
| Showtime | Entertainment | 3.23 |
| LEGOLAND | Toys & Games | 3.23 |
| Universal | Entertainment | 3.21 |
| Primark | Apparel & Fashion | 3.16 |
| BBC | Apparel & Fashion | 3.15 |
| Tomorrowland | Apparel & Fashion | 3.15 |
| Martini | Alcoholic Beverages | 2.97 |
| Sunnies Studios | Apparel & Fashion | 2.95 |
| NHL | Sports & Outdoors | 2.90 |
| Snoopy And The Peanuts Gang | Entertainment | 2.87 |
| Baileys | Beverages | 2.86 |
| Tiffany | Jewelry & Watches | 2.85 |
| Marc Jacobs | Apparel & Fashion | 2.79 |
| Tinder | Technology | 2.78 |
| Star Wars | Entertainment | 2.77 |
| Vogue | Apparel & Fashion | 2.74 |
| Urban Decay Cosmetics | Beauty & Personal Care | 2.74 |
| Spotify Music | Entertainment & Media | 2.70 |
| AMC | Entertainment | 2.67 |
| Fenty beauty | Beauty & Personal Care | 2.67 |
| Versace | Apparel & Fashion | 2.65 |
| Warner Bros | Entertainment | 2.59 |
| Paramount Pictures | Entertainment & Media | 2.53 |
| Sephora | Beauty & Personal Care | 2.51 |
| Bellagio | Travel & Hospitality | 2.50 |
| Pixar | Entertainment | 2.47 |
| ASOS | Apparel & Fashion | 2.45 |
| Coca-Cola | Beverages | 2.42 |
Official Profiles
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LoginArtist: Aqua
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
