Appleby

Appleby — r&b, funk & soul artist from US.

Since 2014, appleby has been creating music inspired by The Weeknd and initially kept his identity hidden. His breakout moment came with the success of his…

Influence: 51.24% Fanbase: 20.93% Trending: 66.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 49.84% • Very Strong

As of 2025-08-16

45,385

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-09 21:41:44 UTC

Genres

r&b, funk & soulalternative r&bcontemporary r&bsoulalternativealternative

Biography

Since 2014, appleby has been creating music inspired by The Weeknd and initially kept his identity hidden. His breakout moment came with the success of his song "Bitter Boy," reaching #2 on the Billboard Emerging Artists Chart. Drawing influence from Coldplay, he released his first Spotify song "Castles" in 2016, which climbed to #4 on the global viral charts. In 2018, appleby partnered with Nice Work to release his EP "Happiness," featuring songs that appeared in various media placements. The following year, he released another successful EP titled "While You Were Sleeping" via WILDER in partnership with Future Classic, with the breakout single "Enough" receiving significant airplay on SiriusXM.

appleby's music journey began in 2014, drawing inspiration from The Weeknd and keeping his identity a mystery. His breakthrough came with the success of "Bitter Boy," reaching #2 on the Billboard Emerging Artists Chart. Influenced by Coldplay, he released "Castles" on Spotify in 2016, reaching #4 on the global viral charts. In 2018, appleby collaborated with Nice Work for the EP "Happiness," leading to placements in various media. The following year, he released the successful EP "While You Were Sleeping" via WILDER and Future Classic, with the standout track "Enough" receiving extensive airplay on SiriusXM.

Top Brand Affinities

Report Date: 2025-08-16

Appleby speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, NETHERLANDS. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,937 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Live Nation, Ableton, suggesting category lift in Merchandise collaborations with fashion brands, Exclusive vinyl releases, Online music production courses. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Appleby score 1.80% — Moderate bucket.

Brand: MOOGBrand: Live NationBrand: Ableton Product: Merchandise collaborations with fashion brandsProduct: Exclusive vinyl releasesProduct: Online music production courses

Followers:45,385

Engagements:816

Rate:1.8%

Posts:629

Avg Likes:753

Avg Comments:67

Avg Views:3,091

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,385 · Engagements 816 · Rate 1.8% Posts 629 · Views 3,091 · Avg Likes 753 · Avg Comments 67 · Avg Views 3,091	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 10% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (95%) NIGERIA (2%) NETHERLANDS (1%) GERMANY (1%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (95%), NIGERIA (2%), NETHERLANDS (1%)
Platform Engagement	Instagram: 582 avg likes/post · Tiktok: 1,937 avg views/post · Youtube: 1,154 avg views/post	Best reach: Tiktok 1,937 avg views; best engagement: Instagram 582 avg likes

Top Brand Affinities

MOOG

Automotive

Score: 49.84

Live Nation

Entertainment

Score: 38.82

Ableton

Audio & Music Gear

Score: 37.29

Amazon Music

Entertainment & Media

Score: 32.21

Lollapalooza

Entertainment

Score: 24.19

Pro Tools

Tools, DIY & Garden

Score: 22.22

Mixcloud

Entertainment & Media

Score: 22.22

Akai

Consumer Electronics

Score: 21.76

WNBA

Sports & Outdoors

Score: 18.70

Coachella

Apparel & Fashion

Score: 16.62

Arri

Cameras & Photography

Score: 15.49

Spotify Music

Entertainment & Media

Score: 14.58

Recommendations

Products & Services

Merchandise collaborations with fashion brands
Exclusive vinyl releases
Online music production courses
Live streaming concerts
Music-themed mobile apps
Collaborative playlists on Spotify
Branded content with lifestyle brands
Fan club memberships with exclusive content

Marketing Angles

Highlight the emotional connection in his music
Leverage nostalgia for 90s R&B and soul
Engage fans through behind-the-scenes content
Utilize TikTok for viral challenges related to his songs
Promote music through lifestyle and wellness themes
Create interactive social media campaigns

Content Themes

Behind-the-scenes of music production
Personal stories behind song lyrics
Collaborations with other artists
Fan interactions and shoutouts
Music recommendations and playlists
Live Q&A sessions on social media

Partnership Brands

Amazon Music
Live Nation
Spotify
Coachella
HBO Max
Beats Electronics
Urban Outfitters
Pro Tools
Ableton
Mixcloud
Lollapalooza
SoundCloud
MTV
Nike
Adidas
Taco Bell
Timberland
Champion
FedEx

Brand	Category	Score
MOOG	Automotive	49.84
Live Nation	Entertainment	38.82
Ableton	Audio & Music Gear	37.29
Amazon Music	Entertainment & Media	32.21
Lollapalooza	Entertainment	24.19
Pro Tools	Tools, DIY & Garden	22.22
Mixcloud	Entertainment & Media	22.22
Akai	Consumer Electronics	21.76
WNBA	Sports & Outdoors	18.70
Coachella	Apparel & Fashion	16.62
Arri	Cameras & Photography	15.49
Spotify Music	Entertainment & Media	14.58
SoundCloud	Entertainment & Media	14.57
Blackmagic Design	Cameras & Photography	12.99
Depop	E-commerce & Marketplaces	12.71
HBO Max	Entertainment & Media	10.20
Beats Electronics	Audio & Music Gear	9.89
Champion	Apparel & Fashion	9.62
Kodak	Cameras & Photography	9.34
Emporium	Apparel & Fashion	8.15
Walgreens	Health & Wellness	8.08
iHeartRadio Music Awards	Entertainment	8.08
Atmos	Apparel & Fashion	7.94
New Era	Apparel & Fashion	7.79
MTV	Entertainment	7.30
Barbie	Toys & Games	6.66
Urban Outfitters	Apparel & Fashion	6.51
Pioneer	Audio & Music Gear	6.30
Maison Margiela	Apparel & Fashion	5.88
Hennessy	Alcoholic Beverages	5.75
ESPN	Entertainment & Media	5.65
Lululemon Athletica	Apparel & Fashion	5.65
Paramount Pictures	Entertainment	5.59
FedEx	Travel & Hospitality	5.40
The Home Depot	Home & Living	5.13
Showtime	Entertainment	5.07
Stüssy	Apparel & Fashion	5.07
Polaroid	Cameras & Photography	4.82
Kroger	Grocery & Pantry	4.73
Taco Bell	Restaurants & Food Service	4.63
NBC	Entertainment & Media	4.61
Timberland	Apparel & Fashion	4.55
UGG	Apparel & Fashion	4.46
Kickstarter	E-commerce & Marketplaces	4.25
OLD NAVY	Apparel & Fashion	4.24
Airbnb	Travel & Hospitality	4.09
Uber	Travel & Hospitality	4.03
Fujifilm	Cameras & Photography	3.88
Target	Apparel	3.81
Vogue	Apparel & Fashion	3.78