Appleby
Genres
r&b, funk & soulalternative r&bcontemporary r&bsoulalternativealternative
Influential: 51.24%
Fanbase: 20.93%
Trending: 66.39%
Report Date: 2025-08-16
0
Streaming Followers
45,385
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 51.24% |
Fanbase 20.93% |
Trending 66.39% |
CAREER STAGE: MID_LEVEL
Biography
Since 2014, appleby has been creating music inspired by The Weeknd and initially kept his identity hidden. His breakout moment came with the success of his song "Bitter Boy," reaching #2 on the Billboard Emerging Artists Chart. Drawing influence from Coldplay, he released his first Spotify song "Castles" in 2016, which climbed to #4 on the global viral charts. In 2018, appleby partnered with Nice Work to release his EP "Happiness," featuring songs that appeared in various media placements. The following year, he released another successful EP titled "While You Were Sleeping" via WILDER in partnership with Future Classic, with the breakout single "Enough" receiving significant airplay on SiriusXM.
appleby's music journey began in 2014, drawing inspiration from The Weeknd and keeping his identity a mystery. His breakthrough came with the success of "Bitter Boy," reaching #2 on the Billboard Emerging Artists Chart. Influenced by Coldplay, he released "Castles" on Spotify in 2016, reaching #4 on the global viral charts. In 2018, appleby collaborated with Nice Work for the EP "Happiness," leading to placements in various media. The following year, he released the successful EP "While You Were Sleeping" via WILDER and Future Classic, with the standout track "Enough" receiving extensive airplay on SiriusXM.
appleby's music journey began in 2014, drawing inspiration from The Weeknd and keeping his identity a mystery. His breakthrough came with the success of "Bitter Boy," reaching #2 on the Billboard Emerging Artists Chart. Influenced by Coldplay, he released "Castles" on Spotify in 2016, reaching #4 on the global viral charts. In 2018, appleby collaborated with Nice Work for the EP "Happiness," leading to placements in various media. The following year, he released the successful EP "While You Were Sleeping" via WILDER and Future Classic, with the standout track "Enough" receiving extensive airplay on SiriusXM.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Appleby score
1.80% — Moderate bucket.
Brand: MOOG
Brand: Live Nation
Brand: Ableton
Product: Merchandise collaborations with fashion brands
Product: Exclusive vinyl releases
Product: Online music production courses
Followers:45,385
Engagements:816
Rate:1.8%
Posts:629
Views:3,091
Avg Likes:753
Avg Comments:67
Avg Views:3,091
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,385 · Engagements 816 · Rate 1.8% Posts 629 · Views 3,091 · Avg Likes 753 · Avg Comments 67 · Avg Views 3,091 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 51% 25-34: 33% 35-44: 10% 13-17: 5% |
Largest: 18-24 (51%); next: 25-34 (33%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (95%) NIGERIA (2%) NETHERLANDS (1%) GERMANY (1%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (95%), NIGERIA (2%), NETHERLANDS (1%) |
| Platform Engagement | Instagram: 582 avg likes/post · Tiktok: 1,937 avg views/post · Youtube: 1,154 avg views/post | Best reach: Tiktok 1,937 avg views; best engagement: Instagram 582 avg likes |
Top Brand Affinities
MOOG
Automotive
Score: 49.84
Live Nation
Entertainment
Score: 38.82
Ableton
Audio & Music Gear
Score: 37.29
Amazon Music
Entertainment & Media
Score: 32.21
Lollapalooza
Entertainment
Score: 24.19
Pro Tools
Tools, DIY & Garden
Score: 22.22
Mixcloud
Entertainment & Media
Score: 22.22
Akai
Consumer Electronics
Score: 21.76
WNBA
Sports & Outdoors
Score: 18.70
Coachella
Apparel & Fashion
Score: 16.62
Arri
Cameras & Photography
Score: 15.49
Spotify Music
Entertainment & Media
Score: 14.58
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive vinyl releases
- Online music production courses
- Live streaming concerts
- Music-themed mobile apps
- Collaborative playlists on Spotify
- Branded content with lifestyle brands
- Fan club memberships with exclusive content
Marketing Angles
- Highlight the emotional connection in his music
- Leverage nostalgia for 90s R&B and soul
- Engage fans through behind-the-scenes content
- Utilize TikTok for viral challenges related to his songs
- Promote music through lifestyle and wellness themes
- Create interactive social media campaigns
Content Themes
- Behind-the-scenes of music production
- Personal stories behind song lyrics
- Collaborations with other artists
- Fan interactions and shoutouts
- Music recommendations and playlists
- Live Q&A sessions on social media
Partnership Brands
- Amazon Music
- Live Nation
- Spotify
- Coachella
- HBO Max
- Beats Electronics
- Urban Outfitters
- Pro Tools
- Ableton
- Mixcloud
- Lollapalooza
- SoundCloud
- MTV
- Nike
- Adidas
- Taco Bell
- Timberland
- Champion
- FedEx
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 49.84 |
| Live Nation | Entertainment | 38.82 |
| Ableton | Audio & Music Gear | 37.29 |
| Amazon Music | Entertainment & Media | 32.21 |
| Lollapalooza | Entertainment | 24.19 |
| Pro Tools | Tools, DIY & Garden | 22.22 |
| Mixcloud | Entertainment & Media | 22.22 |
| Akai | Consumer Electronics | 21.76 |
| WNBA | Sports & Outdoors | 18.70 |
| Coachella | Apparel & Fashion | 16.62 |
| Arri | Cameras & Photography | 15.49 |
| Spotify Music | Entertainment & Media | 14.58 |
| SoundCloud | Entertainment & Media | 14.57 |
| Blackmagic Design | Cameras & Photography | 12.99 |
| Depop | E-commerce & Marketplaces | 12.71 |
| HBO Max | Entertainment & Media | 10.20 |
| Beats Electronics | Audio & Music Gear | 9.89 |
| Champion | Apparel & Fashion | 9.62 |
| Kodak | Cameras & Photography | 9.34 |
| Emporium | Apparel & Fashion | 8.15 |
| Walgreens | Health & Wellness | 8.08 |
| iHeartRadio Music Awards | Entertainment | 8.08 |
| Atmos | Apparel & Fashion | 7.94 |
| New Era | Apparel & Fashion | 7.79 |
| MTV | Entertainment | 7.30 |
| Barbie | Toys & Games | 6.66 |
| Urban Outfitters | Apparel & Fashion | 6.51 |
| Pioneer | Audio & Music Gear | 6.30 |
| Maison Margiela | Apparel & Fashion | 5.88 |
| Hennessy | Alcoholic Beverages | 5.75 |
| ESPN | Entertainment & Media | 5.65 |
| Lululemon Athletica | Apparel & Fashion | 5.65 |
| Paramount Pictures | Entertainment | 5.59 |
| FedEx | Travel & Hospitality | 5.40 |
| The Home Depot | Home & Living | 5.13 |
| Showtime | Entertainment | 5.07 |
| Stüssy | Apparel & Fashion | 5.07 |
| Polaroid | Cameras & Photography | 4.82 |
| Kroger | Grocery & Pantry | 4.73 |
| Taco Bell | Restaurants & Food Service | 4.63 |
| NBC | Entertainment & Media | 4.61 |
| Timberland | Apparel & Fashion | 4.55 |
| UGG | Apparel & Fashion | 4.46 |
| Kickstarter | E-commerce & Marketplaces | 4.25 |
| OLD NAVY | Apparel & Fashion | 4.24 |
| Airbnb | Travel & Hospitality | 4.09 |
| Uber | Travel & Hospitality | 4.03 |
| Fujifilm | Cameras & Photography | 3.88 |
| Target | Apparel | 3.81 |
| Vogue | Apparel & Fashion | 3.78 |
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
Total: 0
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
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Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |