
Appel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
315,696
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:54:04 UTC
Genres
Biography
Having been immersed in music since his youth, Appel’s musical journey took flight when he first picked up a guitar in high school. His recent solo album, Wille Ding, clinched the prestigious Aitsa Award for Album of the Year, while his track Superhero for EDEN was honored with the Ghoema Song of the Year title. Notably, his single Somer Son, featured in a popular film, has become a beloved summer staple. Beyond his solo ventures, Appel’s collaborative efforts with artists such as Roan Ash and Dan Patlansky showcase his versatility in blending blues, folk, and Afrikaans soul, while his cross-cultural work with Australian musician James Johnston transcends boundaries, creating music that is timeless and evocative. As South Africa’s leading Afrikaans artist in streaming numbers, Appel is the catalyst for weekends, the storyteller of unfolding narratives, and the heartbeat of the nation.
Appel maintains consistent pull among 25-34 & 18-24 audiences across SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 21,989 avg views per post; Youtube functions as the community touchpoint. Affinity with Woolworths, Chantelle, Jagermeister makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 315,696 · Engagements 1,163 · Rate 0.4% Posts 7,367 · Views 27,272 · Avg Likes 1,121 · Avg Comments 21 · Avg Views 27,272 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 34% 18-24: 33% 35-44: 16% 45-64: 12% |
Largest: 25-34 (34%); next: 18-24 (33%) |
Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
Top Countries |
SOUTH AFRICA (84%) UNITED STATES (5%) UNITED KINGDOM (2%) NAMIBIA (1%) GERMANY (1%) |
Top regions: SOUTH AFRICA (84%), UNITED STATES (5%), UNITED KINGDOM (2%) |
Platform Engagement | Instagram: 317 avg likes/post · Tiktok: 5,283 avg views/post · Youtube: 21,989 avg views/post | Best reach: Youtube 21,989 avg views; best engagement: Youtube 462 avg likes |
Top Brand Affinities
Woolworths
Chantelle
Jagermeister
Isuzu
Titleist
Husqvarna Motorcycles
Hurley
Alpinestars
Under Armour
Billabong
Toyota
Nespresso
Brand | Category | Score |
---|---|---|
Woolworths | 28.26 | |
Chantelle | 16.41 | |
Jagermeister | 15.83 | |
Isuzu | 9.46 | |
Titleist | 9.34 | |
Husqvarna Motorcycles | 6.56 | |
Hurley | 4.70 | |
Alpinestars | 4.44 | |
Under Armour | 4.20 | |
Billabong | 3.96 | |
Toyota | 3.84 | |
Nespresso | 3.81 | |
Lindt | 3.60 | |
Bethesda Softworks | 3.38 | |
Land Rover | 2.71 | |
Babybump | 2.66 | |
Burger King | 2.62 | |
Aston Martin | 2.55 | |
Emporium | 2.51 | |
Herbalife | 2.49 | |
Monster Beverage | 2.46 | |
Ford | 2.43 | |
ASICS | 2.42 | |
Puma | 2.15 | |
Boeing | 2.13 | |
Reebok | 1.92 | |
KTM | 1.85 | |
Jeep | 1.83 | |
Sunnies Studios | 1.80 | |
Huawei | 1.76 | |
Red Bull | 1.75 | |
Jack Daniels | 1.73 | |
Budweiser | 1.66 | |
Spotify Music | 1.63 | |
Coca-Cola | 1.58 | |
McLaren | 1.56 | |
New Balance | 1.56 | |
Volkswagen | 1.54 | |
Yamaha | 1.50 | |
shein | 1.50 | |
Jaguar | 1.46 | |
Guess | 1.45 | |
Ducati | 1.43 | |
Suzuki | 1.43 | |
Oakley | 1.42 | |
SheInside | 1.40 | |
Gymshark | 1.36 | |
Ray-Ban | 1.36 | |
Guinness | 1.35 | |
Calvin Klein | 1.31 |
Official Profiles
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LoginArtist: Appel
The map shows every radio station that aired Appel today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 04:21:27 | COUNTRY IS FOR ME | Bok radio | Cape Town, ZA | 172 |
2025-08-21 04:18:35 | Lemoene | Jacaranda FM | Johannesburg, ZA | 197 |
2025-08-21 03:33:17 | Nora Vlok | Bok radio | Cape Town, ZA | 168 |
2025-08-21 03:29:51 | Die Boer Hier Binne My | Bosveld Stereo | Pretoria, ZA | 2 |
2025-08-21 01:36:59 | My Broer | Radio laeveld | Nelspruit, ZA | 195 |
2025-08-21 01:21:13 | Lei My Na Die Water | Radio laeveld | Nelspruit, ZA | 12 |
2025-08-21 01:17:20 | Ons Is Familie | Bok radio | Cape Town, ZA | 159 |
2025-08-21 00:34:54 | Die Boer Hier Binne My | Bosveld Stereo | Pretoria, ZA | 2 |
2025-08-21 00:29:07 | Heito Potato | Bok radio | Cape Town, ZA | 210 |
Popularity (2025-10-06)
Platform | % |
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No data. |