Appel

Appel

Country: ZA

Influence: 50.39% Fanbase: 31.58% Trending: 59.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 28.26% • Very Strong

As of 2025-09-08

315,696

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:54:04 UTC

Genres

popsouth african poppopafricanafrikaans

Biography

Appel, the stage name of Christoph Kotzé, is a trailblazer in the Afrikaans music scene, composing chart-topping hits that have become the quintessential weekend soundtrack throughout South Africa. Renowned for his poignant storytelling and dynamic collaborations, Appel has crafted iconic songs for a roster of esteemed artists, including Theuns Jordaan, Karlien van Jaarsveld, EDEN, Bok van Blerk, Laurika Rauch, and Jo Black, solidifying his music as integral to the country’s cultural tapestry. His music resonates as anthems that are deeply ingrained in the everyday life of South Africans.

Having been immersed in music since his youth, Appel’s musical journey took flight when he first picked up a guitar in high school. His recent solo album, Wille Ding, clinched the prestigious Aitsa Award for Album of the Year, while his track Superhero for EDEN was honored with the Ghoema Song of the Year title. Notably, his single Somer Son, featured in a popular film, has become a beloved summer staple. Beyond his solo ventures, Appel’s collaborative efforts with artists such as Roan Ash and Dan Patlansky showcase his versatility in blending blues, folk, and Afrikaans soul, while his cross-cultural work with Australian musician James Johnston transcends boundaries, creating music that is timeless and evocative. As South Africa’s leading Afrikaans artist in streaming numbers, Appel is the catalyst for weekends, the storyteller of unfolding narratives, and the heartbeat of the nation.

Appel Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Appel maintains consistent pull among 25-34 & 18-24 audiences across SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 21,989 avg views per post; Youtube functions as the community touchpoint. Affinity with Woolworths, Chantelle, Jagermeister makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Appel score 0.37%Low bucket.
Brand: WoolworthsBrand: ChantelleBrand: Jagermeister
Followers:315,696
Engagements:1,163
Rate:0.4%
Posts:7,367
Views:27,272
Avg Likes:1,121
Avg Comments:21
Avg Views:27,272

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 315,696 · Engagements 1,163 · Rate 0.4%
Posts 7,367 · Views 27,272 · Avg Likes 1,121 · Avg Comments 21 · Avg Views 27,272
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
18-24: 33%
35-44: 16%
45-64: 12%
Largest: 25-34 (34%); next: 18-24 (33%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries SOUTH AFRICA (84%)
UNITED STATES (5%)
UNITED KINGDOM (2%)
NAMIBIA (1%)
GERMANY (1%)
Top regions: SOUTH AFRICA (84%), UNITED STATES (5%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 317 avg likes/post · Tiktok: 5,283 avg views/post · Youtube: 21,989 avg views/post Best reach: Youtube 21,989 avg views; best engagement: Youtube 462 avg likes

Top Brand Affinities

Woolworths
Score: 28.26
Chantelle
Score: 16.41
Jagermeister
Score: 15.83
Isuzu
Score: 9.46
Titleist
Score: 9.34
Husqvarna Motorcycles
Score: 6.56
Hurley
Score: 4.70
Alpinestars
Score: 4.44
Under Armour
Score: 4.20
Billabong
Score: 3.96
Toyota
Score: 3.84
Nespresso
Score: 3.81
Brand Category Score
Woolworths 28.26
Chantelle 16.41
Jagermeister 15.83
Isuzu 9.46
Titleist 9.34
Husqvarna Motorcycles 6.56
Hurley 4.70
Alpinestars 4.44
Under Armour 4.20
Billabong 3.96
Toyota 3.84
Nespresso 3.81
Lindt 3.60
Bethesda Softworks 3.38
Land Rover 2.71
Babybump 2.66
Burger King 2.62
Aston Martin 2.55
Emporium 2.51
Herbalife 2.49
Monster Beverage 2.46
Ford 2.43
ASICS 2.42
Puma 2.15
Boeing 2.13
Reebok 1.92
KTM 1.85
Jeep 1.83
Sunnies Studios 1.80
Huawei 1.76
Red Bull 1.75
Jack Daniels 1.73
Budweiser 1.66
Spotify Music 1.63
Coca-Cola 1.58
McLaren 1.56
New Balance 1.56
Volkswagen 1.54
Yamaha 1.50
shein 1.50
Jaguar 1.46
Guess 1.45
Ducati 1.43
Suzuki 1.43
Oakley 1.42
SheInside 1.40
Gymshark 1.36
Ray-Ban 1.36
Guinness 1.35
Calvin Klein 1.31

Official Profiles

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Artist: Appel

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Appel today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 04:21:27 COUNTRY IS FOR ME Bok radio Cape Town, ZA 172
2025-08-21 04:18:35 Lemoene Jacaranda FM Johannesburg, ZA 197
2025-08-21 03:33:17 Nora Vlok Bok radio Cape Town, ZA 168
2025-08-21 03:29:51 Die Boer Hier Binne My Bosveld Stereo Pretoria, ZA 2
2025-08-21 01:36:59 My Broer Radio laeveld Nelspruit, ZA 195
2025-08-21 01:21:13 Lei My Na Die Water Radio laeveld Nelspruit, ZA 12
2025-08-21 01:17:20 Ons Is Familie Bok radio Cape Town, ZA 159
2025-08-21 00:34:54 Die Boer Hier Binne My Bosveld Stereo Pretoria, ZA 2
2025-08-21 00:29:07 Heito Potato Bok radio Cape Town, ZA 210

Popularity (2025-10-06)

Platform%
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Trending Artist