Aphex Twin Brand Affinity ranks highest MOOG at 125.78% . Very Strong. Score DMDB 67.81% | Fanbase 61.90%

Aphex Twin — electronic artist from GB.

Richard D. James, born in Ireland in 1971 and based in Cornwall, UK, is a pioneering figure in electronic music. Known by various aliases such as Aphex Twin,…

Aphex Twin

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc8-6416-6ce6-9d45-a0369fe50396

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Genres

electronicelectronicelectronicaintelligent dance musicambientuk experimental electronicbraindance

Influential: 67.81% Fanbase: 61.90% Trending: 70.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 125.78% • Very Strong

As of 2025-09-09

585,662

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.81% | Fanbase 61.90% | Trending 70.76% | CAREER STAGE: MAINSTREAM

Biography

Richard D. James, born in Ireland in 1971 and based in Cornwall, UK, is a pioneering figure in electronic music. Known by various aliases such as Aphex Twin, Polygon Window, GAK, and Power-Pill, James has cultivated a mysterious and playful persona. His intricate programming and innovative approach to music production have left a lasting impact on the genre, evident in albums like Selected Ambient Works 85-92, ...I Care Because You Do, and Richard D. James Album. His influence extends beyond the realm of IDM, with artists like James Blake and Skrillex drawing inspiration from his work. After a hiatus following the release of Drukqs in 2001, Aphex Twin made a triumphant return with Syro in 2014, showcasing a deeper and more experimental sound. His music continues to feature unconventional detunings and unique grooves, setting him apart as a visionary in the electronic music landscape.

Report Date: 2025-09-09

Aphex Twin stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, RUSSIA. The profile is heavily male (80%), and content lands hardest on Youtube, where posts average 199,072 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Ableton, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Aphex Twin a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aphex Twin score 1.48% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Mixcloud

Followers:585,662

Engagements:8,690

Rate:1.5%

Posts:22

Avg Likes:8,138

Avg Comments:629

Avg Views:199,072

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 585,662 · Engagements 8,690 · Rate 1.5% Posts 22 · Views 199,072 · Avg Likes 8,138 · Avg Comments 629 · Avg Views 199,072	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 37% 35-44: 15% 45-64: 5%	Largest: 25-34 (39%); next: 18-24 (37%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (8%) RUSSIA (6%) BRAZIL (4%) GERMANY (3%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (8%), RUSSIA (6%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 199,072 avg views/post	Best reach: Youtube 199,072 avg views; best engagement: Youtube 8,138 avg likes

Top Brand Affinities

MOOG

Score: 125.78

Ableton

Score: 70.30

Mixcloud

Score: 59.65

Akai

Score: 44.59

Pioneer

Score: 18.56

Akg

Score: 17.69

SoundCloud

Score: 15.59

Sennheiser

Score: 14.63

Pro Tools

Score: 13.63

Maison Margiela

Score: 10.26

Tate Modern

Score: 10.20

Amazon Music

Score: 8.92

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Top Brand Affinities

Brand	Category	Score
MOOG		125.78
Ableton		70.30
Mixcloud		59.65
Akai		44.59
Pioneer		18.56
Akg		17.69
SoundCloud		15.59
Sennheiser		14.63
Pro Tools		13.63
Maison Margiela		10.26
Tate Modern		10.20
Amazon Music		8.92
Beats Electronics		8.39
Coachella		7.85
Arduino		7.44
Stone Island		6.50
Stüssy		6.40
Spotify Music		6.29
Vivienne Westwood		6.18
Warner Bros		5.64
Carhartt		5.19
Kodak		4.81
Kickstarter		3.77
Fujifilm		3.75
Matrix		3.67
Leica		3.60
Gundam		3.59
Paramount Pictures		3.47
Polaroid		3.31
Lollapalooza		3.26
Dr. Martens		3.25
Supreme		3.21
Columbia Pictures		3.19
Tomorrowland		3.12
Nintendo		2.83
Pantone Inc		2.69
Balenciaga		2.68
Tinder		2.64
MTV		2.59
BBC		2.46
Adobe		2.23
Prada		2.13
Lego		2.08
Guinness		2.01
Showtime		2.00
Yamaha		1.96
Star Wars		1.94
Snoopy And The Peanuts Gang		1.89
The North Face		1.88
Pepsi		1.86