AP Dhillon Brand Affinity ranks highest Sabyasachi Mukherjee at 15.69% . Very Strong. Score DMDB 80.42% | Fanbase 64.82%

AP Dhillon — pop artist from IN.

AP Dhillon, a Punjabi singer and songwriter from Punjab, India, has gained global recognition for his unique blend of modern and traditional Punjabi sounds.…

AP Dhillon

Superstar

Country: IN | Gender: male | Artist ID: 2b75561a-01fc-11ea-8413-801844ee83a6

Find Artist

Genres

popdesi poppunjabi pophip-hop & rappunjabi hip hopothersworldwide

Influential: 80.42% Fanbase: 64.82% Trending: 88.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 15.69% • Very Strong

As of 2025-09-09

8,107,245

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 80.42% | Fanbase 64.82% | Trending 88.22% | CAREER STAGE: SUPERSTAR

Biography

AP Dhillon, a Punjabi singer and songwriter from Punjab, India, has gained global recognition for his unique blend of modern and traditional Punjabi sounds. Within less than four years of his debut, he has become the highest streaming Punjabi artist worldwide, captivating audiences with his soulful voice and meaningful lyrics.

Influenced by a mix of genres including R&B, hip-hop, pop, and dance, AP Dhillon's music has garnered over 5 billion streams on various platforms. His chart-topping hits like "Excuses," "Brown Munde," and "With You" have not only dominated the Spotify India charts but have also resonated with a diverse audience, reflecting universal emotions in his songs.

Report Date: 2025-09-09

AP Dhillon reaches 18-24 & 25-34 audiences concentrated in INDIA, PAKISTAN, UNITED STATES. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 565,355 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Sabyasachi Mukherjee, Mahindra, 2Pac suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AP Dhillon score 4.78% — Very Strong bucket.

Brand: Sabyasachi MukherjeeBrand: MahindraBrand: 2Pac

Followers:8,107,245

Engagements:496,569

Rate:6.1%

Posts:262

Avg Likes:488,956

Avg Comments:3,285

Avg Views:2,965,355

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,107,245 · Engagements 496,569 · Rate 6.1% Posts 262 · Views 2,965,355 · Avg Likes 488,956 · Avg Comments 3,285 · Avg Views 2,965,355	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 30% 13-17: 7% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (30%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	INDIA (75%) PAKISTAN (15%) UNITED STATES (3%) AUSTRALIA (2%) CANADA (1%)	Top regions: INDIA (75%), PAKISTAN (15%), UNITED STATES (3%)
Platform Engagement	Instagram: 343,387 avg likes/post · Youtube: 565,355 avg views/post	Best reach: Youtube 565,355 avg views; best engagement: Instagram 343,387 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 15.69

Mahindra

Score: 11.08

2Pac

Score: 9.37

Superdry

Score: 7.41

Bajaj

Score: 5.93

Champion

Score: 5.42

G-shock

Score: 5.22

Ray-Ban

Score: 3.92

Selfiegram

Score: 3.82

H&M

Score: 3.81

Armani

Score: 3.44

Levi's

Score: 3.22

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		15.69
Mahindra		11.08
2Pac		9.37
Superdry		7.41
Bajaj		5.93
Champion		5.42
G-shock		5.22
Ray-Ban		3.92
Selfiegram		3.82
H&M		3.81
Armani		3.44
Levi's		3.22
Justin Bieber		3.00
Rolls-Royce		2.97
Puma		2.80
Snapseed		2.80
Land Rover		2.75
Tomorrowland		2.73
KTM		2.70
Gymshark		2.63
FashionNova		2.60
Zara		2.57
A Game of Tones		2.52
Versace		2.47
Travelgram		2.40
Gucci		2.36
SheInside		2.36
Tommy Hilfiger		2.27
Lacoste		2.19
Grand Theft Auto		2.18
MTV		2.14
musical.ly		2.14
Fila		2.06
Beats Electronics		1.93
shein		1.91
Huda Beauty		1.88
Mitsubishi		1.80
Guess		1.79
Bentley		1.71
Burberry		1.70
Audi		1.66
BMW		1.58
National Geographic		1.58
Canon		1.55
KFC		1.55
Nikon		1.55
Dodge		1.54
Hyundai		1.51
Louis Vuitton		1.45
SoundCloud		1.44