Anuradha Sriram Brand Affinity ranks highest Infosys at 20.47% . Very Strong. Score DMDB 59.78% | Fanbase 48.53%

Anuradha Sriram — pop artist from IN.

Anuradha Sriram, an Indian carnatic and playback singer, was born on July 9, 1970 in Chennai. With a career spanning over four decades, she has recorded more…

Anuradha Sriram

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bd2-31f4-9422-a0aa-a0369fe50396

Find Artist

Genres

poptamil popasianfilmiothersworldwidespiritualschristian

Influential: 59.78% Fanbase: 48.53% Trending: 65.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 20.47% • Very Strong

As of 2025-09-09

574,182

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.78% | Fanbase 48.53% | Trending 65.41% | CAREER STAGE: MAINSTREAM

Biography

Anuradha Sriram, an Indian carnatic and playback singer, was born on July 9, 1970 in Chennai. With a career spanning over four decades, she has recorded more than 4,000 songs in various languages including Tamil, Telugu, Sinhala, Malayalam, Kannada, Bengali, and Hindi. Trained in both carnatic music and western classical opera, Sriram has performed worldwide and released devotional singles and albums, such as "Srinivasa Thiruvenkata" in 2022, and Indian pop pieces like "Dhin Mubarak Hai" in the same year. She has collaborated with her husband Sriram Parasuram on Classical Music Jugalbandhi concerts and the TV show Elaame Sangeetham Thaan. In 2021, she released the new song "Velledare".

Report Date: 2025-09-09

Anuradha Sriram is already in the conversation with 25-34 & 18-24 audiences in INDIA, SRI LANKA, UNITED STATES. The audience is heavily male (74%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,781 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Infosys, Cognizant, Mahindra points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anuradha Sriram score 0.22% — Low bucket.

Brand: InfosysBrand: CognizantBrand: Mahindra

Followers:574,182

Engagements:1,268

Rate:0.2%

Posts:808

Avg Likes:1,265

Avg Comments:35

Avg Views:8,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 574,182 · Engagements 1,268 · Rate 0.2% Posts 808 · Views 8,781 · Avg Likes 1,265 · Avg Comments 35 · Avg Views 8,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 36% 35-44: 12% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	INDIA (76%) SRI LANKA (7%) UNITED STATES (5%) MALAYSIA (3%) UNITED KINGDOM (2%)	Top regions: INDIA (76%), SRI LANKA (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 1,105 avg likes/post · Youtube: 8,781 avg views/post	Best reach: Youtube 8,781 avg views; best engagement: Instagram 1,105 avg likes

Top Brand Affinities

Infosys

Score: 20.47

Cognizant

Score: 16.98

Mahindra

Score: 10.04

AirAsia

Score: 8.81

Atmos

Score: 8.03

Amazon Music

Score: 7.24

Pro Tools

Score: 7.14

Petronas

Score: 5.95

Bajaj

Score: 5.64

musical.ly

Score: 4.44

Snapseed

Score: 4.13

KTM

Score: 4.13

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Top Brand Affinities

Brand	Category	Score
Infosys		20.47
Cognizant		16.98
Mahindra		10.04
AirAsia		8.81
Atmos		8.03
Amazon Music		7.24
Pro Tools		7.14
Petronas		5.95
Bajaj		5.64
musical.ly		4.44
Snapseed		4.13
KTM		4.13
Pizza Hut		3.77
KFC		3.46
Travelgram		2.36
Yamaha		2.31
Babybump		2.28
Guess		1.99
Nikon		1.86
National Geographic		1.77
Canon		1.70
Ray-Ban		1.64
Hyundai		1.59
Xiaomi		1.51
Adobe		1.39
Sony		1.23
FashionNova		1.23
Beats Electronics		1.19
Samsung Group		1.17
Huawei		1.11
Huda Beauty		1.09
Suzuki		1.04
MAC Cosmetics		0.96
Volvo		0.96
Rolex		0.96
Apple		0.93
SheInside		0.88
Spotify Music		0.87
FIFA		0.86
Honda		0.85
Tommy Hilfiger		0.84
PlayStation		0.83
H&M		0.82
McDonald's		0.80
Google		0.77
Marvel Entertainment		0.77
Mercedes-Benz		0.73
Puma		0.72
Levi's		0.72
Ferrari		0.69