Anuel AA Brand Affinity ranks highest Need for Speed at 9.97% . Very Strong. Score DMDB 79.72% | Fanbase 81.84%

Anuel AA — hip-hop & rap artist from PR.

Anuel AA, born Emmanuel Santiago Gazmey, is a Puerto Rican MC known for blending reggaeton with trap influences in his music. His controversial lyrics often…

Anuel AA

Superstar

Country: PR | Gender: male | Artist ID: 11e81bd1-91a5-31ac-bb46-a0369fe50396

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Genres

hip-hop & raptrap latinotrap boricuaurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 79.72% Fanbase: 81.84% Trending: 78.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Need for Speed • 9.97% • Very Strong

As of 2025-09-09

66,970,531

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 79.72% | Fanbase 81.84% | Trending 78.66% | CAREER STAGE: SUPERSTAR

Biography

Anuel AA, born Emmanuel Santiago Gazmey, is a Puerto Rican MC known for blending reggaeton with trap influences in his music. His controversial lyrics often touch on themes of sex, drugs, and violence, gaining him a significant online following despite being deemed too explicit for radio play. Anuel AA's father, José Gazmey, previously held a position as the vice president of the A&R department at Sony Music Entertainment's Puerto Rican division.

In 2014, Anuel AA began sharing his music online, quickly amassing a large international audience. He was later signed by Rick Ross to the Latin division of Maybach Music Group, leading to the release of his Real Hasta la Muerte mixtape in February 2016. Despite facing legal issues, including a gun possession arrest in April of the same year, Anuel AA maintained his musical output and continued to connect with fans through his recordings while in custody.

Report Date: 2025-09-09

Anuel AA has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, DOMINICAN REPUBLIC, SPAIN. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 80,251 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Need for Speed, Movistar, Suavecito signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anuel AA score 1.86% — Moderate bucket.

Brand: Need for SpeedBrand: MovistarBrand: Suavecito

Followers:66,970,531

Engagements:1,248,448

Rate:1.9%

Posts:2,417

Avg Likes:1,248,201

Avg Comments:24,414

Avg Views:84,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,970,531 · Engagements 1,248,448 · Rate 1.9% Posts 2,417 · Views 84,600 · Avg Likes 1,248,201 · Avg Comments 24,414 · Avg Views 84,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (12%) DOMINICAN REPUBLIC (10%) SPAIN (10%) COLOMBIA (10%) VENEZUELA (8%)	Top regions: UNITED STATES (12%), DOMINICAN REPUBLIC (10%), SPAIN (10%)
Platform Engagement	Instagram: 1,239,733 avg likes/post · Tiktok: 4,349 avg views/post · Youtube: 80,251 avg views/post	Best reach: Youtube 80,251 avg views; best engagement: Instagram 1,239,733 avg likes

Top Brand Affinities

Need for Speed

Score: 9.97

Movistar

Score: 8.64

Suavecito

Score: 7.54

Dolce & Gabbana

Score: 5.58

Topshop

Score: 5.05

Daniel Wellington

Score: 4.97

Gatorade

Score: 4.74

Urban Outfitters

Score: 3.78

Cafecito

Score: 3.66

Moschino

Score: 3.47

Kylie Cosmetics

Score: 3.42

Philips

Score: 3.16

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Top Brand Affinities

Brand	Category	Score
Need for Speed		9.97
Movistar		8.64
Suavecito		7.54
Dolce & Gabbana		5.58
Topshop		5.05
Daniel Wellington		4.97
Gatorade		4.74
Urban Outfitters		3.78
Cafecito		3.66
Moschino		3.47
Kylie Cosmetics		3.42
Philips		3.16
Carrefour		2.96
Barber Shop Connect		2.87
VidaSana		2.87
Christian Dior		2.61
Peugeot		2.47
Sprite		2.41
Bugatti		2.40
FOREX		2.35
The North Face		2.21
Bershka		2.12
Michael Kors		1.99
Tomorrowland		1.89
Sephora		1.86
FashionNova		1.84
Coachella		1.69
Levi's		1.67
Versace		1.66
New Balance		1.66
Polo Ralph Lauren		1.64
Herbalife		1.51
Heineken		1.50
Guess		1.49
SWAROVSKI		1.43
Forever 21		1.41
Chanel		1.37
Calvin Klein		1.35
Balenciaga		1.34
Lamborghini		1.31
FIFA		1.30
Los Angeles Lakers		1.28
musical.ly		1.24
shein		1.23
Anastasia Beverly Hills		1.21
SoundCloud		1.19
NBA		1.19
Honda		1.17
Red Bull		1.13
Pepsi		1.12