Antimatter

Antimatter — rock artist from GB.

Antimatter, a UK dark rock band, is the solo project of founding member Mick Moss, who released the 8th album 'A Profusion of Thought' on November 18th, 2022.…

Influence: 52.57% Fanbase: 27.98% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sennheiser • 24.26% • Very Strong

As of 2025-09-14

13,264

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-10-07 18:25:31 UTC

Genres

rockrockmodern progressive rockdark rockelectronicdancemetalgothic metal

Biography

Antimatter, a UK dark rock band, is the solo project of founding member Mick Moss, who released the 8th album 'A Profusion of Thought' on November 18th, 2022. Originally a duo with Duncan Patterson, the band evolved into Moss's solo endeavor after Patterson's departure in 2004 following the album 'Planetary Confinement'. Since then, Moss has continued to release a series of albums, including 'Leaving Eden', 'Fear of a Unique Identity', 'The Judas Table', 'Black Market Enlightenment', and more, leading up to the recent release of 'A Profusion of Thought'. Visit www.antimatteronline.com for more information.

Top Brand Affinities

Report Date: 2025-09-14

Antimatter stands out with 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, POLAND. The profile is heavily male (77%), and content lands hardest on Youtube, where posts average 83,656 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Sennheiser, Akg, Ampeg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Antimatter a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Antimatter score 13.68% — Very Strong bucket.

Brand: SennheiserBrand: AkgBrand: Ampeg

Followers:13,264

Engagements:1,815

Rate:13.7%

Posts:374

Avg Likes:1,743

Avg Comments:76

Avg Views:83,656

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,264 · Engagements 1,815 · Rate 13.7% Posts 374 · Views 83,656 · Avg Likes 1,743 · Avg Comments 76 · Avg Views 83,656	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 21% 35-44: 21% 45-64: 11%	Largest: 25-34 (46%); next: 18-24 (21%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	BRAZIL (8%) UNITED STATES (7%) POLAND (7%) FRANCE (6%) ITALY (6%)	Top regions: BRAZIL (8%), UNITED STATES (7%), POLAND (7%)
Platform Engagement	Instagram: 358 avg likes/post · Youtube: 83,656 avg views/post	Best reach: Youtube 83,656 avg views; best engagement: Youtube 1,385 avg likes

Top Brand Affinities

Sennheiser

Score: 24.26

Akg

Score: 23.58

Ampeg

Score: 21.45

MOOG

Score: 20.10

Pro Tools

Score: 11.03

A.P.C.

Score: 10.88

The Witcher

Score: 8.39

The Last of Us

Score: 7.94

Square Enix

Score: 7.60

Diablo

Score: 6.27

Capcom

Score: 5.91

Spotify Music

Score: 5.44

Brand	Category	Score
Sennheiser		24.26
Akg		23.58
Ampeg		21.45
MOOG		20.10
Pro Tools		11.03
A.P.C.		10.88
The Witcher		8.39
The Last of Us		7.94
Square Enix		7.60
Diablo		6.27
Capcom		5.91
Spotify Music		5.44
Warner Bros		5.36
AMC		4.80
Ableton		4.71
Rockstar Games		4.67
Pilsner Urquell		4.65
Jack Daniels		4.65
Final Fantasy		4.59
Paco Rabanne		4.36
HBO		4.26
Resident Evil		3.99
Kickstarter		3.82
Movistar		3.81
Mortal Kombat		3.71
Fallout		3.55
Faber-Castell		3.52
Omega		3.40
BBC		3.20
SoundCloud		3.12
Philips		3.07
Martini		2.97
Alfa Romeo		2.83
Garnier		2.73
Matrix		2.73
Star Wars		2.67
Gundam		2.65
Kodak		2.58
Columbia Pictures		2.58
Fujifilm		2.53
MTV		2.47
Citroen		2.41
Urban Decay Cosmetics		2.39
A Game of Tones		2.39
Guinness		2.37
Showtime		2.36
Harley-Davidson		2.27
Polaroid		2.27
Yamaha		2.25
Lollapalooza		2.15