Anti Up

Anti Up

Country: US

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Influential: 52.46% Fanbase: 23.91% Trending: 66.73%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 168.15% • Very Strong

As of 2025-09-09

56,697

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:03:42 UTC

Genres

electronicedmelectro housebass housedanceelectronictech house

Scores

Score: DMDB 52.50% | Fanbase 23.90% | Trending 66.70% | CAREER STAGE: MID_LEVEL

Biography

Anti Up's retro-fitted, acid-laced sound invites everyone to the party, showcasing a blend of high-profile flair and low-profile authenticity. With a focus on inclusivity and integrity, the international duo has carved out a niche in dance music by playing by their own rules, offering a sonic escape for misfits and audiophiles alike. Their adrenaline-pumping productions serve as a reprieve from the mundane, embodying the emerging voice of the genre with a unique and invigorating energy.
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Anti Up Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Anti Up is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (82%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (5,816 avg views per post); Instagram builds the community layer. Affinity data highlights iHeartRaves, Pioneer, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Anti Up score 5.29% — Very Strong bucket.
Brand: iHeartRavesBrand: PioneerBrand: Mixcloud
Followers:56,697
Engagements:3,000
Rate:5.3%
Posts:61
Views:9,128
Avg Likes:2,897
Avg Comments:138
Avg Views:9,128

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 56,697 · Engagements 3,000 · Rate 5.3%
Posts 61 · Views 9,128 · Avg Likes 2,897 · Avg Comments 138 · Avg Views 9,128 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 37%
35-44: 9%
13-17: 4%
 Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0% 		Skews male (82%)
Top Countries UNITED STATES (19%)
BRAZIL (10%)
UNITED KINGDOM (7%)
MEXICO (6%)
SPAIN (3%)
 Top regions: UNITED STATES (19%), BRAZIL (10%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 2,337 avg likes/post · Tiktok: 5,816 avg views/post · Youtube: 3,312 avg views/post Best reach: Tiktok 5,816 avg views; best engagement: Instagram 2,337 avg likes

Top Brand Affinities

iHeartRaves
Score: 168.15
Pioneer
Score: 77.58
Mixcloud
Score: 62.76
Ableton
Score: 49.81
Trancefamily
Score: 48.64
Coachella
Score: 26.85
MOOG
Score: 24.97
SoundCloud
Score: 22.19
Tomorrowland
Score: 21.78
Sennheiser
Score: 12.65
Akai
Score: 11.68
Lollapalooza
Score: 11.55
Top Brand Affinities
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Brand Category Score
iHeartRaves 168.15
Pioneer 77.58
Mixcloud 62.76
Ableton 49.81
Trancefamily 48.64
Coachella 26.85
MOOG 24.97
SoundCloud 22.19
Tomorrowland 21.78
Sennheiser 12.65
Akai 11.68
Lollapalooza 11.55
REVOLVE 11.21
Amazon Music 9.45
Spotify Music 6.88
Beats Electronics 6.33
Coors 5.63
Bud Light 5.35
Jameson 5.21
Steve Madden 4.51
iHeartRadio Music Awards 4.15
Verizon 4.08
Los Angeles Lakers 3.74
Summit Entertainment 3.74
Taco Bell 3.45
Gatorade 3.26
Acura 3.25
Budweiser 3.21
NHL 3.05
Stüssy 2.93
Monster Beverage 2.76
Red Bull 2.74
ESPN 2.71
Bellagio 2.70
Carhartt 2.67
Heineken 2.66
Urban Outfitters 2.64
Grand Theft Auto 2.64
Dr. Martens 2.60
Sunnies Studios 2.57
Showtime 2.54
Tinder 2.52
Lululemon Athletica 2.42
GoPro 2.40
Nickelodeon 2.32
Versace 2.29
Busch 2.28
Chrysler 2.27
Chipotle Mexican Grill 2.27
Jack Daniels 2.23

Official Profiles

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Artist: Anti Up

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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