Anthony Hamilton Brand Affinity ranks highest WNBA at 32.68% . Very Strong. Score DMDB 69.07% | Fanbase 57.98%

Anthony Hamilton — r&b, funk & soul artist from US.

Anthony Hamilton is an R&B singer known for his distinctive voice and relatable songs. After struggling in the 1990s with unreleased albums, he achieved…

Anthony Hamilton

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-5a41-d7ee-80d7-a0369fe50396

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Genres

r&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulsoulcontemporary r&belectronicdance

Influential: 69.07% Fanbase: 57.98% Trending: 74.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 32.68% • Very Strong

As of 2025-09-09

2,864,940

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.07% | Fanbase 57.98% | Trending 74.62% | CAREER STAGE: MAINSTREAM

Biography

Anthony Hamilton is an R&B singer known for his distinctive voice and relatable songs. After struggling in the 1990s with unreleased albums, he achieved commercial success in the 2000s with "Comin' from Where I'm From" (2003), earning platinum certification and Grammy nominations. Hamilton's collaborations with soul legends like Al Green and his evolving sound led to further critical acclaim, with albums such as "Back to Love" (2011) and "What I'm Feelin'" (2016). In 2021, he established his own label with the release of "Love Is the New Black."

Hailing from Charlotte, North Carolina, Hamilton began his music career in his church choir at age ten. Despite setbacks with unreleased albums, he signed with major labels like Uptown Records and MCA, eventually finding success with "Comin' from Where I'm From." Over the years, Hamilton continued to release acclaimed albums, collaborate with various artists, and establish himself as an independent artist in the 2020s with his label, My Music Box.

Report Date: 2025-09-09

Anthony Hamilton is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is heavily female (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (118,350 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to WNBA, Shea Moisture, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anthony Hamilton score 0.64% — Low bucket.

Brand: WNBABrand: Shea MoistureBrand: Live Nation

Followers:2,864,940

Engagements:18,398

Rate:0.6%

Posts:1,952

Avg Likes:16,562

Avg Comments:559

Avg Views:122,783

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,864,940 · Engagements 18,398 · Rate 0.6% Posts 1,952 · Views 122,783 · Avg Likes 16,562 · Avg Comments 559 · Avg Views 122,783	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 28% 35-44: 20% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (72%) BRAZIL (5%) SOUTH AFRICA (4%) UNITED KINGDOM (2%) FRANCE (2%)	Top regions: UNITED STATES (72%), BRAZIL (5%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 3,468 avg likes/post · Tiktok: 118,350 avg views/post · Youtube: 4,433 avg views/post	Best reach: Tiktok 118,350 avg views; best engagement: Tiktok 12,650 avg likes

Top Brand Affinities

WNBA

Score: 32.68

Shea Moisture

Score: 25.23

Live Nation

Score: 24.12

Afterpay

Score: 13.51

Amazon Music

Score: 12.53

Publix

Score: 11.65

Marshalls

Score: 8.28

Hennessy

Score: 8.10

Benihana

Score: 7.97

FOX

Score: 7.72

Coach

Score: 7.61

Delta

Score: 7.51

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Top Brand Affinities

Brand	Category	Score
WNBA		32.68
Shea Moisture		25.23
Live Nation		24.12
Afterpay		13.51
Amazon Music		12.53
Publix		11.65
Marshalls		8.28
Hennessy		8.10
Benihana		7.97
FOX		7.72
Coach		7.61
Delta		7.51
T.J. Maxx		7.43
Pro Tools		7.20
Macy's		7.08
NBC		6.85
CNN		6.76
iHeartRadio Music Awards		6.73
Verizon		6.41
ESPN		6.34
boohoo		6.11
Comedy Central		5.85
ULTA Beauty		5.73
Bath & Body Works		5.40
Walgreens		5.32
Steve Madden		5.12
HomeGoods		5.08
NFL		5.05
Margaritaville		4.86
TOM FORD		4.78
FashionNova		4.76
Los Angeles Lakers		4.29
Kate Spade		4.17
FedEx		4.13
Chick-fil-A		4.04
NORDSTROM		4.00
Walmart		3.94
ABC		3.93
Philips		3.89
NBA		3.77
OLD NAVY		3.61
Target		3.58
MTV		3.57
Beats Electronics		3.57
Bethesda Softworks		3.40
Fenty beauty		3.34
Sneakerhead		3.20
SoundCloud		3.00
Paramount Pictures		2.94
GAP		2.94