Annie Mac
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
663,862
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:28 UTC
Genres
Scores
Biography
A prominent advocate for female and LGBTQ+ artists, Annie Macmanus is a leading voice in the music industry, dedicating herself to promoting positive and inclusive change. In addition to her festival, Lost & Found in Malta, she graces the stages of major music festivals worldwide and performs in top clubs as a DJ. Through her commitment to quality, integrity, and fostering genuine connections with her audience, Annie has established a significant presence that resonates deeply with her loyal fan base.
Annie Mac indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, IRELAND. The skew is heavily female (72%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 3,305 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Sweaty Betty, SUSHISAMBA, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Annie Mac when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 663,862 · Engagements 4,059 · Rate 0.6% Posts 3,247 · Views 3,305 · Avg Likes 4,049 · Avg Comments 72 · Avg Views 3,305 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 35% 35-44: 16% 45-64: 7% |
Largest: 18-24 (35%); next: 25-34 (35%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED KINGDOM (72%) UNITED STATES (7%) IRELAND (5%) SPAIN (2%) AUSTRALIA (2%) |
Top regions: UNITED KINGDOM (72%), UNITED STATES (7%), IRELAND (5%) |
| Platform Engagement | Instagram: 3,953 avg likes/post · Tiktok: 3,305 avg views/post | Best reach: Tiktok 3,305 avg views; best engagement: Instagram 3,953 avg likes |
Top Brand Affinities
Mixcloud
Sweaty Betty
SUSHISAMBA
Pioneer
Selfridges
ITV
Vauxhall
Sky Sports
Marks & Spencer
Peroni
ASDA
All Saints
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 42.90 | |
| Sweaty Betty | 32.25 | |
| SUSHISAMBA | 21.97 | |
| Pioneer | 21.88 | |
| Selfridges | 18.10 | |
| ITV | 16.77 | |
| Vauxhall | 16.42 | |
| Sky Sports | 15.98 | |
| Marks & Spencer | 15.62 | |
| Peroni | 14.18 | |
| ASDA | 13.91 | |
| All Saints | 13.20 | |
| Carlsberg | 13.06 | |
| Sainsbury's | 12.97 | |
| Trancefamily | 12.60 | |
| Waitrose | 12.40 | |
| Ableton | 12.28 | |
| Eurostar | 12.19 | |
| Morrisons | 11.99 | |
| Fred Perry | 11.58 | |
| Tate Modern | 10.92 | |
| River Island | 10.62 | |
| Depop | 10.17 | |
| MISSGUIDED | 8.65 | |
| Easyjet | 8.50 | |
| Vivienne Westwood | 8.42 | |
| Amazon Music | 8.40 | |
| Guinness | 8.38 | |
| Tesco | 8.28 | |
| Topshop | 7.82 | |
| Next | 7.34 | |
| Harrods | 7.04 | |
| ASOS | 7.01 | |
| ALDI | 6.76 | |
| boohoo | 6.35 | |
| Lush | 6.01 | |
| Urban Outfitters | 5.87 | |
| Baileys | 5.79 | |
| SoundCloud | 5.78 | |
| Cadbury | 5.71 | |
| Tomorrowland | 5.53 | |
| Showtime | 5.36 | |
| BBC | 5.18 | |
| New Line Cinema | 5.16 | |
| Anthropologie | 5.10 | |
| Primark | 5.07 | |
| Aperol | 5.03 | |
| Ryanair | 4.84 | |
| Alexander McQueen | 4.74 | |
| Dr. Martens | 4.51 |
Official Profiles
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LoginArtist: Annie Mac
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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