
Anna-Maria Zimmermann
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
161,180
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 18:47:46 UTC
Genres
Biography
Following her participation in talent shows and releasing her debut single, Zimmermann faced a life-threatening helicopter accident in 2010 but recovered and released her debut album Einfach Anna! the same year. Despite initial setbacks, she returned to music in 2011 and released her second album, Hautnah, in 2012, which achieved chart success with singles like "Leben" and "Mit Dir."
Anna-Maria Zimmermann performs best with fans in the 25-34 range, concentrated in GERMANY, AUSTRIA, NIGERIA. Audience composition is heavily female (71%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 46,100 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Warsteiner, Krombacher, Bitburger, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Anna-Maria Zimmermann is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 161,180 · Engagements 3,851 · Rate 2.4% Posts 1,793 · Views 46,100 · Avg Likes 3,641 · Avg Comments 115 · Avg Views 46,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 34% 35-44: 24% 18-24: 22% 45-64: 18% |
Largest: 25-34 (34%); next: 35-44 (24%) |
Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
Top Countries |
GERMANY (87%) AUSTRIA (4%) NIGERIA (4%) SPAIN (3%) SWITZERLAND (2%) |
Top regions: GERMANY (87%), AUSTRIA (4%), NIGERIA (4%) |
Platform Engagement | Instagram: 2,059 avg likes/post · Tiktok: 46,100 avg views/post | Best reach: Tiktok 46,100 avg views; best engagement: Instagram 2,059 avg likes |
Top Brand Affinities
Warsteiner
Krombacher
Bitburger
Tchibo
Steiff
Edeka
Thermomix
Zimmermann
Braun
Toffifee
About you
Commerzbank
Brand | Category | Score |
---|---|---|
Warsteiner | 58.85 | |
Krombacher | 50.37 | |
Bitburger | 48.72 | |
Tchibo | 46.28 | |
Steiff | 41.09 | |
Edeka | 36.60 | |
Thermomix | 31.70 | |
Zimmermann | 30.68 | |
Braun | 29.95 | |
Toffifee | 29.85 | |
About you | 29.38 | |
Commerzbank | 29.01 | |
PowerFood | 27.18 | |
Rossmann | 26.87 | |
TUI Group | 21.51 | |
Augustiner Helles | 20.36 | |
Hummel | 19.38 | |
Erdinger | 18.90 | |
Gamescom | 18.84 | |
Lidl | 18.54 | |
Schutz | 18.48 | |
Rituals | 17.61 | |
Paulaner | 16.57 | |
ESPRIT | 13.87 | |
TUI | 12.15 | |
Amazon Music | 11.67 | |
Stihl | 10.00 | |
PLAYMOBIL | 9.62 | |
Emirates Airlines | 9.38 | |
Opel | 9.19 | |
Pioneer | 8.56 | |
Moët & Chandon | 8.53 | |
Lufthansa | 8.08 | |
Younique | 7.51 | |
Superdry | 6.53 | |
WW | 6.26 | |
Seat | 6.25 | |
KARL LAGERFELD | 6.25 | |
Nivea | 6.15 | |
Ryanair | 6.00 | |
essie | 5.86 | |
Haribo | 5.75 | |
Lindt | 5.67 | |
Bacardi | 5.46 | |
Babybump | 5.16 | |
Hugo Boss | 5.14 | |
Aperol | 5.00 | |
Heinz | 4.83 | |
Iberostar Hotels & Resorts | 4.69 | |
UEFA | 4.68 |
Official Profiles
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LoginArtist: Anna-Maria Zimmermann
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 00:06:12 | Non Plus Ultra | Radio Paloma | Berlin, DE | 159 |
Popularity (2025-10-07)
Platform | % |
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No data. |