Anjulie

Anjulie

Country: US | Gender: female

Influence: 55.55% Fanbase: 31.35% Trending: 67.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hudson's Bay • 65.72% • Very Strong

As of 2025-08-16

190,631

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:50:17 UTC

Genres

poppopcanadian popmainstream pop

Biography

Anjulie, a Juno award-winning Canadian singer/songwriter and producer of Guyanese and Indian descent, boasts over 1 billion cross-platform streams and collaborations with artists like Kelly Clarkson, Nicki Minaj, and Lady Gaga. Her music has been featured on major networks like HBO and MTV, earning her a MTV Video Music Award nomination. Anjulie's latest single, "Chai and Sunshine," produced with Yanchan, hit #1 on Instagram trending audio, showcasing her global appeal and unique sound that blends South Asian and Caribbean rhythms with pop sensibilities. Currently, she is working on a groundbreaking artist project that pushes the boundaries of genre and cultural influences.

Follow Anjulie's journey and stay updated on her live events and performances by subscribing to her mailing list at https://linktr.ee/anjulie. 🇨🇦🇬🇾🇮🇳

Anjulie Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Anjulie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, INDIA. The demographic is male-leaning (50%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 5,886 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Hudson's Bay, Sabyasachi Mukherjee, Air Canada maps cleanly into Merchandise collaborations with beauty brands, Exclusive live-streamed concerts, Behind-the-scenes content for new music projects. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Anjulie score 0.54%Low bucket.
Brand: Hudson's BayBrand: Sabyasachi MukherjeeBrand: Air Canada Product: Merchandise collaborations with beauty brandsProduct: Exclusive live-streamed concertsProduct: Behind-the-scenes content for new music projects
Followers:190,631
Engagements:1,029
Rate:0.5%
Posts:2,008
Views:6,996
Avg Likes:998
Avg Comments:67
Avg Views:6,996

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 190,631 · Engagements 1,029 · Rate 0.5%
Posts 2,008 · Views 6,996 · Avg Likes 998 · Avg Comments 67 · Avg Views 6,996
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 32%
35-44: 7%
13-17: 6%
Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Skews male (50%)
Top Countries UNITED STATES (23%)
CANADA (15%)
INDIA (7%)
BRAZIL (6%)
INDONESIA (4%)
Top regions: UNITED STATES (23%), CANADA (15%), INDIA (7%)
Platform Engagement Instagram: 745 avg likes/post · Tiktok: 5,886 avg views/post · Youtube: 1,110 avg views/post Best reach: Tiktok 5,886 avg views; best engagement: Instagram 745 avg likes

Top Brand Affinities

Hudson's Bay
Apparel & Fashion
Score: 65.72
Sabyasachi Mukherjee
Apparel & Fashion
Score: 27.08
Air Canada
Travel & Hospitality
Score: 20.82
Armani Beauty
Beauty & Personal Care
Score: 16.79
Tatcha
Beauty & Personal Care
Score: 15.58
Ableton
Audio & Music Gear
Score: 14.51
Barbie
Toys & Games
Score: 13.33
Amazon Music
Entertainment & Media
Score: 13.27
Banana Republic
Apparel & Fashion
Score: 12.25
Mixcloud
Entertainment & Media
Score: 12.07
Akai
Consumer Electronics
Score: 11.43
Pro Tools
Tools, DIY & Garden
Score: 10.90

Recommendations

Products & Services
  • Merchandise collaborations with beauty brands
  • Exclusive live-streamed concerts
  • Behind-the-scenes content for new music projects
  • Music production workshops
  • Pop-up events in major cities
  • Collaborative playlists with fans
  • Limited edition vinyl releases
  • Interactive Q&A sessions on social media
Marketing Angles
  • Highlight cultural influences in music
  • Emphasize collaborations with popular artists
  • Leverage social media trends for engagement
  • Promote the blend of South Asian and Caribbean rhythms
  • Focus on empowerment and diversity themes
  • Utilize nostalgia marketing with throwback tracks
Content Themes
  • Cultural fusion in music
  • Personal stories behind songs
  • Fashion and style inspiration
  • Fan interactions and shoutouts
  • Music and mental health discussions
  • Cooking segments featuring Caribbean and Indian recipes
Partnership Brands
  • Hudson's Bay
  • Sabyasachi Mukherjee
  • Air Canada
  • Armani Beauty
  • Tatcha
  • Amazon Music
  • Lululemon Athletica
  • MTV
  • SoundCloud
  • iHeartRadio Music Awards
  • Pro Tools
  • Beats Electronics
  • NARS Cosmetics
  • Tim Hortons
  • Urban Outfitters
  • Dyson
Brand Category Score
Hudson's Bay Apparel & Fashion 65.72
Sabyasachi Mukherjee Apparel & Fashion 27.08
Air Canada Travel & Hospitality 20.82
Armani Beauty Beauty & Personal Care 16.79
Tatcha Beauty & Personal Care 15.58
Ableton Audio & Music Gear 14.51
Barbie Toys & Games 13.33
Amazon Music Entertainment & Media 13.27
Banana Republic Apparel & Fashion 12.25
Mixcloud Entertainment & Media 12.07
Akai Consumer Electronics 11.43
Pro Tools Tools, DIY & Garden 10.90
NARS Cosmetics Beauty & Personal Care 10.01
Scotiabank Finance, Banking & Insurance 9.53
Tim Hortons Restaurants & Food Service 9.44
Steve Madden Apparel & Fashion 8.49
Influenster Beauty & Personal Care 8.46
Lululemon Athletica Apparel & Fashion 8.36
Pioneer Technology 8.34
Coach Accessories (Bags, Eyewear, Etc.) 8.20
Milani Cosmetics Beauty & Personal Care 7.72
OLD NAVY Apparel & Fashion 7.64
iHeartRadio Music Awards Entertainment 7.47
SoundCloud Entertainment 7.07
MamaBear Baby, Kids & Maternity 6.95
ULTA Beauty Beauty & Personal Care 6.79
Marshalls Apparel & Fashion 6.69
MTV Entertainment 6.53
Free People Apparel & Fashion 6.32
Bobbi Brown Cosmetics Beauty & Personal Care 6.23
Anthropologie Apparel & Fashion 6.15
Macy's Apparel & Fashion 5.97
NORDSTROM Apparel & Fashion 5.87
Dyson Home & Living 5.65
Smashbox Beauty & Personal Care 5.58
Tomorrowland Apparel & Fashion 5.56
Accessorize Apparel & Fashion 5.46
NBC Entertainment & Media 5.32
Spotify Music Entertainment & Media 5.23
Huda Beauty Beauty & Personal Care 5.18
Make Up For Ever Beauty & Personal Care 5.12
Beats Electronics Audio & Music Gear 5.11
Urban Outfitters Apparel & Fashion 5.07
Sunnies Studios Apparel & Fashion 4.98
Benefit Cosmetics Beauty & Personal Care 4.96
boohoo Apparel & Fashion 4.85
Lancôme Beauty & Personal Care 4.76
Tarte Cosmetics Beauty & Personal Care 4.61
Kate Spade Apparel & Fashion 4.58
Clinique Beauty & Personal Care 4.41

Official Profiles

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Artist: Anjulie

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-07)

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Popularity (2025-10-06)

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