Anitta Brand Affinity ranks highest Lojas Renner at 34.13% . Very Strong. Score DMDB 81.11% | Fanbase 78.28%

Anitta — pop artist from BR.

Anitta, a prominent Brazilian artist, rose to fame in 2013 with the release of her self-titled debut album, followed by subsequent albums in 2014 and 2016. In…

Anitta

Superstar

Country: BR | Gender: female | Artist ID: 11e81bbe-e4ef-b232-ba90-a0369fe50396

Find Artist

Genres

poppopfunk popr&b, funk & soulfunk cariocafunklatinpagode baiano

Influential: 81.11% Fanbase: 78.28% Trending: 82.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 34.13% • Very Strong

As of 2025-09-09

106,214,273

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.11% | Fanbase 78.28% | Trending 82.52% | CAREER STAGE: SUPERSTAR

Biography

Anitta, a prominent Brazilian artist, rose to fame in 2013 with the release of her self-titled debut album, followed by subsequent albums in 2014 and 2016. In 2019, she released her first trilingual album, Kisses, which garnered a Latin GRAMMY®️ nomination for "Best Urban Album" and earned her the title of "Best Female Artist" at the Latin AMAs.

In 2021, Anitta achieved a milestone by becoming the first Brazilian artist to top the Global Spotify 200 chart with her single "Envolver." The same year, her track "Girl From Rio" made its mark on US Top 40 radio. Anitta continued her success in 2022 with the release of her fifth studio album, Versions of Me, featuring the hit single "Boys Don't Cry," which set a record as the biggest solo debut by a Brazilian artist on the Spotify Global Chart.

Report Date: 2025-09-09

Anitta connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, PORTUGAL. With a heavily female (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 3,150,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Lojas Renner, ChilliBeans, Itaipava highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Anitta moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anitta score 0.48% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Itaipava

Followers:106,214,273

Engagements:511,427

Rate:0.5%

Posts:1,454

Avg Likes:499,837

Avg Comments:8,391

Avg Views:3,254,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 106,214,273 · Engagements 511,427 · Rate 0.5% Posts 1,454 · Views 3,254,132 · Avg Likes 499,837 · Avg Comments 8,391 · Avg Views 3,254,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	BRAZIL (72%) UNITED STATES (6%) PORTUGAL (3%) PERU (2%) ARGENTINA (2%)	Top regions: BRAZIL (72%), UNITED STATES (6%), PORTUGAL (3%)
Platform Engagement	Instagram: 386,822 avg likes/post · Tiktok: 3,150,000 avg views/post · Youtube: 104,132 avg views/post	Best reach: Tiktok 3,150,000 avg views; best engagement: Instagram 386,822 avg likes

Top Brand Affinities

Lojas Renner

Score: 34.13

ChilliBeans

Score: 29.34

Itaipava

Score: 11.51

Boticario

Score: 11.14

Eudora

Score: 9.32

Riachuelo

Score: 8.93

Moda Praia

Score: 8.27

Banco Bradesco

Score: 7.68

Havaianas

Score: 7.17

Pfizer

Score: 6.64

BaByliss

Score: 6.08

Lollapalooza

Score: 4.76

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Lojas Renner		34.13
ChilliBeans		29.34
Itaipava		11.51
Boticario		11.14
Eudora		9.32
Riachuelo		8.93
Moda Praia		8.27
Banco Bradesco		7.68
Havaianas		7.17
Pfizer		6.64
BaByliss		6.08
Lollapalooza		4.76
Mary Kay		4.12
Iberostar Hotels & Resorts		4.05
Avon		3.66
Dolce & Gabbana		2.23
Budweiser		2.07
Tomorrowland		1.91
Versace		1.67
Heineken		1.62
Bellagio		1.43
SheInside		1.34
Louis Vuitton		1.33
shein		1.28
Sephora		1.27
Pandora		1.19
MAC Cosmetics		1.17
Pepsi		1.17
L'Oréal Paris		1.17
Calvin Klein		1.12
Pixar		1.11
Mitsubishi		1.06
FIFA		1.02
Anastasia Beverly Hills		0.99
Tiffany & Co		0.99
DC Entertainment		0.98
Ray-Ban		0.97
Balenciaga		0.92
Tommy Hilfiger		0.87
Christian Dior		0.87
GoPro		0.86
musical.ly		0.83
Levi's		0.83
Puma		0.82
Polaroid		0.81
Chanel		0.78
Spotify Music		0.78
Coca-Cola		0.78
Nintendo		0.77
Vogue		0.76