Anita Baker

Anita Baker — r&b, funk & soul artist from US.

Anita Baker, born on January 26, 1958, in Toledo, Ohio, and raised in Detroit, emerged as a prominent quiet storm singer in the 1980s. Influenced by R&B, jazz,…

Influence: 65.92% Fanbase: 51.37% Trending: 73.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

22,886

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 03:38:22 UTC

Genres

r&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulfunksoulmotownjazz & standardssmooth jazz

Biography

Anita Baker, born on January 26, 1958, in Toledo, Ohio, and raised in Detroit, emerged as a prominent quiet storm singer in the 1980s. Influenced by R&B, jazz, gospel, and traditional pop, Baker's smooth, mellow vocals garnered her popularity as a romantic singer. After starting her career in a gospel choir and performing with local bands, she released her debut album, The Songstress, in 1983, leading to a record deal with Elektra in 1985.

Teaming up with producer Michael J. Powell, Baker achieved commercial success with her major-label debut, Rapture, in 1986, which included hits like "Caught Up in the Rapture" and "Sweet Love." Subsequent albums, such as Giving You the Best That I Got (1988) and Compositions (1990), further solidified her reputation in the music industry. Despite a hiatus from recording, Baker returned with albums like Rhythm of Love (1994), My Everything (2003), and a holiday album, Christmas Fantasy. Her 2012 single "Lately" received a Grammy nomination, leading up to the release of Only Forever in 2013.

Top Brand Affinities

Report Date: 2025-09-09

Anita Baker keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, NIGERIA, UNITED KINGDOM. The composition is heavily female (62%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 2,358 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anita Baker score 1.62% — Moderate bucket.

Followers:22,886

Engagements:371

Rate:1.6%

Posts:58

Avg Likes:298

Avg Comments:39

Avg Views:2,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,886 · Engagements 371 · Rate 1.6% Posts 58 · Views 2,697 · Avg Likes 298 · Avg Comments 39 · Avg Views 2,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 25% 18-24: 19% 45-64: 13%	Largest: 25-34 (41%); next: 35-44 (25%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (71%) NIGERIA (9%) UNITED KINGDOM (4%) BRAZIL (4%) JAMAICA (3%)	Top regions: UNITED STATES (71%), NIGERIA (9%), UNITED KINGDOM (4%)
Platform Engagement	Tiktok: 2,358 avg views/post · Youtube: 339 avg views/post	Best reach: Tiktok 2,358 avg views; best engagement: Tiktok 290 avg likes