Anita Baker
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
22,886
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Teaming up with producer Michael J. Powell, Baker achieved commercial success with her major-label debut, Rapture, in 1986, which included hits like "Caught Up in the Rapture" and "Sweet Love." Subsequent albums, such as Giving You the Best That I Got (1988) and Compositions (1990), further solidified her reputation in the music industry. Despite a hiatus from recording, Baker returned with albums like Rhythm of Love (1994), My Everything (2003), and a holiday album, Christmas Fantasy. Her 2012 single "Lately" received a Grammy nomination, leading up to the release of Only Forever in 2013.
Anita Baker keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, NIGERIA, UNITED KINGDOM. The composition is heavily female (62%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 2,358 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,886 · Engagements 371 · Rate 1.6% Posts 58 · Views 2,697 · Avg Likes 298 · Avg Comments 39 · Avg Views 2,697 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 25% 18-24: 19% 45-64: 13% |
Largest: 25-34 (41%); next: 35-44 (25%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (71%) NIGERIA (9%) UNITED KINGDOM (4%) BRAZIL (4%) JAMAICA (3%) |
Top regions: UNITED STATES (71%), NIGERIA (9%), UNITED KINGDOM (4%) |
| Platform Engagement | Tiktok: 2,358 avg views/post · Youtube: 339 avg views/post | Best reach: Tiktok 2,358 avg views; best engagement: Tiktok 290 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Anita Baker
The map shows every radio station that aired Anita Baker today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
