Anika
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
28,141
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-04 13:01:46 UTC
Genres
Scores
Biography
In 2025, Anika released her third album "Abyss," which was recorded live at Berlin's Hansa Studios. The album features a raw and urgent energy, captured with minimal overdubs across 10 tracks that delve into intense emotions. "Abyss" serves as a space for release, rebellion, and honesty, reflecting the tumultuous times we live in while providing an emotional outlet for listeners. Anika describes the album as a space for connection and expression, inviting audiences to immerse themselves in its visceral and authentic journey.
Anika stands out with 25-34 & 18-24 audiences across UNITED STATES, FRANCE, GERMANY. The profile is heavily male (68%), and content lands hardest on Youtube, where posts average 294 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Anika a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,141 · Engagements 267 · Rate 0.9% Posts 68 · Views 294 · Avg Likes 266 · Avg Comments 5 · Avg Views 294 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 32% 35-44: 18% 45-64: 9% |
Largest: 25-34 (37%); next: 18-24 (32%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (13%) FRANCE (13%) GERMANY (12%) BRAZIL (6%) MEXICO (6%) |
Top regions: UNITED STATES (13%), FRANCE (13%), GERMANY (12%) |
| Platform Engagement | Instagram: 250 avg likes/post · Youtube: 294 avg views/post | Best reach: Youtube 294 avg views; best engagement: Instagram 250 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Ampeg
Akai
Zimmermann
Fred Perry
SoundCloud
Tate Modern
Sennheiser
Spotify Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| MOOG | 100.27 | |
| Mixcloud | 56.47 | |
| Ableton | 32.92 | |
| Ampeg | 26.44 | |
| Akai | 18.26 | |
| Zimmermann | 10.64 | |
| Fred Perry | 10.46 | |
| SoundCloud | 10.37 | |
| Tate Modern | 9.93 | |
| Sennheiser | 8.76 | |
| Spotify Music | 7.41 | |
| Pro Tools | 7.39 | |
| Kodak | 7.29 | |
| Atmos | 7.25 | |
| Vivienne Westwood | 6.78 | |
| Leica | 6.30 | |
| Xerox | 6.24 | |
| Polaroid | 6.20 | |
| Maison Margiela | 6.14 | |
| Kickstarter | 6.07 | |
| Alexander McQueen | 4.64 | |
| Hurley | 4.61 | |
| Fujifilm | 4.21 | |
| Holden | 4.21 | |
| Beats Electronics | 4.12 | |
| Coachella | 4.10 | |
| Oculus | 4.07 | |
| Warner Bros | 4.02 | |
| Paramount Pictures | 3.48 | |
| Columbia Pictures | 3.43 | |
| Heinz | 3.42 | |
| Lollapalooza | 3.13 | |
| Panasonic | 3.12 | |
| Dr. Martens | 3.11 | |
| Tinder | 3.06 | |
| Olympus | 3.03 | |
| Pantone Inc | 2.91 | |
| Pepsi | 2.65 | |
| MTV | 2.62 | |
| Carhartt | 2.49 | |
| Paypal | 2.37 | |
| Nickelodeon | 2.29 | |
| Garnier | 2.23 | |
| Showtime | 2.15 | |
| BBC | 2.10 | |
| Adobe | 1.97 | |
| Airbnb | 1.95 | |
| Yves Saint Laurent | 1.93 | |
| Vogue | 1.91 | |
| Aperol | 1.78 |
Official Profiles
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LoginArtist: Anika
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:05:37 | Lonely Dancer | Radio Campus Besançon | Besançon, FR | 149 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |