Angus & Julia Stone

Angus & Julia Stone — blues artist from AU.

Angus and Julia Stone are a sibling singing/songwriting duo known for their blend of intimate folk and dreamy indie pop. Raised on Sydney's northern beaches,…

Influence: 20.94% Fanbase: 62.82% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 16.91% • Very Strong

As of 2025-09-09

557,901

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:08:14 UTC

Genres

bluesstomp and hollerfolk & traditionalindie folksinger/songwriteraustralian indie folk

Biography

Angus and Julia Stone are a sibling singing/songwriting duo known for their blend of intimate folk and dreamy indie pop. Raised on Sydney's northern beaches, the siblings were introduced to music early on by their father, a member of a local cover band.

The duo released their debut EP, Chocolates and Cigarettes, before relocating to London in 2006. Their first full-length album, A Book Like This, was released in 2007 and reached the Top 10 in Australia. Following their successful sophomore album, Down the Way, which earned them five ARIA music awards, the siblings pursued solo projects before reuniting for their third studio album in 2014, produced by Rick Rubin. They continued their collaboration with their fourth album, Snow, released in 2017.

Top Brand Affinities

Report Date: 2025-09-09

Angus & Julia Stone connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, AUSTRALIA. With a heavily female (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 3,917 avg views per post; Instagram adds dependable engagement depth. Overlap with Vegemite, Life Is Strange, Qantas highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Angus & Julia Stone moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Angus & Julia Stone score 0.29% — Low bucket.

Brand: VegemiteBrand: Life Is StrangeBrand: Qantas

Followers:557,901

Engagements:1,634

Rate:0.3%

Posts:3,471

Avg Likes:1,606

Avg Comments:59

Avg Views:5,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 557,901 · Engagements 1,634 · Rate 0.3% Posts 3,471 · Views 5,540 · Avg Likes 1,606 · Avg Comments 59 · Avg Views 5,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (16%) BRAZIL (10%) AUSTRALIA (8%) FRANCE (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (16%), BRAZIL (10%), AUSTRALIA (8%)
Platform Engagement	Instagram: 1,364 avg likes/post · Tiktok: 3,917 avg views/post · Youtube: 1,623 avg views/post	Best reach: Tiktok 3,917 avg views; best engagement: Instagram 1,364 avg likes

Top Brand Affinities

Vegemite

Score: 16.91

Life Is Strange

Score: 12.44

Qantas

Score: 12.21

Accor Hotels

Score: 10.30

Kmart

Score: 9.06

Tate Modern

Score: 7.46

Sunnies Studios

Score: 6.81

New Line Cinema

Score: 6.26

Billabong

Score: 6.08

Summit Entertainment

Score: 4.31

Lollapalooza

Score: 4.22

Dr. Martens

Score: 3.99

Brand	Category	Score
Vegemite		16.91
Life Is Strange		12.44
Qantas		12.21
Accor Hotels		10.30
Kmart		9.06
Tate Modern		7.46
Sunnies Studios		6.81
New Line Cinema		6.26
Billabong		6.08
Summit Entertainment		4.31
Lollapalooza		4.22
Dr. Martens		3.99
Polaroid		3.58
Coachella		3.50
Campari		3.22
Urban Outfitters		3.22
Lush		3.16
Aperol		3.09
Kodak		3.07
ASOS		3.05
Airbnb		2.96
NBC		2.71
Spotify Music		2.48
Montblanc		2.48
Fujifilm		2.45
Guinness		2.43
Showtime		2.43
Geocaching		2.31
Carhartt		2.30
Vogue		2.08
Garnier		2.08
Paramount Pictures		2.01
Tinder		1.98
Cadillac		1.97
Tomorrowland		1.88
Levi's		1.87
Ray-Ban		1.84
HBO		1.81
Warner Bros		1.79
A Game of Tones		1.76
Vans		1.72
Converse		1.72
Jack Daniels		1.69
Yves Saint Laurent		1.66
The North Face		1.61
GoPro		1.60
H&M		1.57
National Geographic		1.54
ASICS		1.54
IKEA		1.54