Ángela Leiva
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
3,100,213
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:12:31 UTC
Genres
Scores
Biography
Ángela Leiva, a native of Tandil, Buenos Aires, pursued singing from a young age. After winning the Pasión Canta competition in 2008, she released her debut album in 2009, featuring hits like "Amiga Traidora" and "Quien eres tú," earning nominations at the Gardel Awards. Since then, she has toured the country, endearing herself to audiences and earning the title "La reina de la canción" in various provinces.
Ángela Leiva has momentum with 18-24 & 25-34 audiences—particularly in ARGENTINA, BOLIVIA, URUGUAY. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 208,228 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Cafecito, Alpargatas, Sandro signals obvious wins in Merchandise (apparel, accessories), Exclusive concert experiences, Digital music downloads. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,100,213 · Engagements 25,364 · Rate 0.8% Posts 2,351 · Views 208,228 · Avg Likes 25,242 · Avg Comments 448 · Avg Views 208,228 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 36% 35-44: 13% 45-64: 5% |
Largest: 18-24 (43%); next: 25-34 (36%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
ARGENTINA (64%) BOLIVIA (5%) URUGUAY (5%) BRAZIL (3%) UNITED STATES (3%) |
Top regions: ARGENTINA (64%), BOLIVIA (5%), URUGUAY (5%) |
| Platform Engagement | Instagram: 23,205 avg likes/post · Youtube: 208,228 avg views/post | Best reach: Youtube 208,228 avg views; best engagement: Instagram 23,205 avg likes |
Top Brand Affinities
Cafecito
Alpargatas
Sandro
Suavecito
Campari
Movistar
Riachuelo
Smirnoff
Peugeot
Pringles
VidaSana
Renault
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive concert experiences
- Digital music downloads
- Vinyl records of latest albums
- Collaborative music projects
- Music-themed beauty products
- Food and beverage partnerships
- Streaming service subscriptions
Marketing Angles
- Highlight cultural roots in marketing campaigns
- Leverage social media for fan engagement
- Create behind-the-scenes content
- Utilize user-generated content for promotions
- Collaborate with local influencers
- Emphasize empowerment and community themes
Content Themes
- Live performance snippets
- Fan stories and testimonials
- Cultural heritage and music history
- Collaborations with other artists
- Music tutorials and tips
- Personal anecdotes and storytelling
Partnership Brands
- Cafecito
- Alpargatas
- Sandro
- Movistar
- Campari
- Pringles
- Smirnoff
- Renault
- Lollapalooza
- Netflix
- Adidas
- Coca-Cola
- Spotify Music
- Marvel
- Nike
- Peugeot
| Brand | Category | Score |
|---|---|---|
| Cafecito | Food & Snacks | 17.46 |
| Alpargatas | Apparel & Fashion | 15.32 |
| Sandro | Apparel & Fashion | 12.68 |
| Suavecito | Beauty & Personal Care | 9.69 |
| Campari | Alcoholic Beverages | 9.34 |
| Movistar | Telecom & Internet Services | 8.14 |
| Riachuelo | Apparel & Fashion | 6.76 |
| Smirnoff | Alcoholic Beverages | 6.13 |
| Peugeot | Automotive | 4.92 |
| Pringles | Snacks & Confectionery | 4.68 |
| VidaSana | Beauty & Personal Care | 4.14 |
| Renault | Automotive | 3.97 |
| Citroen | Automotive | 3.44 |
| Fiat | Automotive | 3.03 |
| Valentino | Apparel & Fashion | 3.00 |
| Tomorrowland | Apparel & Fashion | 2.66 |
| Lollapalooza | Entertainment | 2.33 |
| Transformers | Toys & Games | 2.09 |
| Chevrolet | Automotive | 2.03 |
| Aperol | Alcoholic Beverages | 1.97 |
| Honda | Automotive | 1.62 |
| Lamborghini | Automotive | 1.51 |
| Mitsubishi | Automotive | 1.29 |
| musical.ly | Entertainment | 1.27 |
| Ford | Automotive | 1.08 |
| Yamaha | Consumer Electronics | 1.03 |
| FIFA | Gaming & Esports (Software/Titles) | 1.03 |
| Coca-Cola | Beverages | 0.99 |
| Spotify Music | Entertainment & Media | 0.94 |
| NBA | Sports & Outdoors | 0.87 |
| Volkswagen | Automotive | 0.85 |
| Netflix | Entertainment & Media | 0.81 |
| Suzuki | Automotive | 0.81 |
| McDonald's | Restaurants & Food Service | 0.77 |
| DC Entertainment | Entertainment | 0.75 |
| Toyota | Automotive | 0.71 |
| Sony | Consumer Electronics | 0.64 |
| Adidas | Apparel & Fashion | 0.62 |
| Samsung Group | Consumer Electronics | 0.56 |
| Christian Dior | Luxury & Designer | 0.56 |
| PlayStation | Gaming & Esports (Software/Titles) | 0.52 |
| Marvel | Entertainment | 0.52 |
| Nikon | Cameras & Photography | 0.44 |
| Walt Disney | Entertainment | 0.42 |
| Nutella | Food & Snacks | 0.41 |
| Audi | Automotive | 0.39 |
| Mercedes-Benz | Automotive | 0.38 |
| Starbucks | Beverages | 0.33 |
| Marvel Entertainment | Entertainment | 0.31 |
| Nike | Automotive | 0.30 |
Official Profiles
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LoginArtist: Ángela Leiva
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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