Andy McKee

Andy McKee

Country: US | Gender: male

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Influential: 53.19% Fanbase: 27.27% Trending: 66.15%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 48.83% • Very Strong

As of 2025-09-10

95,241

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Updated 2025-10-04 00:13:49 UTC

Genres

countryinstrumental bluegrassinstrumentalfingerstylefolk & traditionalsinger/songwriter

Scores

Score: DMDB 53.20% | Fanbase 27.30% | Trending 66.20% | CAREER STAGE: MID_LEVEL

Biography

Andy McKee is a standout acoustic guitarist known for his innovative techniques and captivating performances. His mastery of altered tunings, tapping, and percussive hits transforms the steel string guitar into a dynamic orchestra, showcasing his unique musical vision. McKee's global recognition is evident through his millions of YouTube views and cover stories in top music magazines, highlighting his influence as a leading artist in the acoustic genre. He has toured extensively across continents, sharing stages with renowned musicians like Prince, Eric Johnson, and Tommy Emmanuel, solidifying his status as a prominent figure in the music industry.
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Top Brand Affinities
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Andy McKee Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Andy McKee draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (87%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 163,631 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Ampeg, Akg, Pro Tools makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Andy McKee score 1.54% — Moderate bucket.
Brand: AmpegBrand: AkgBrand: Pro Tools
Followers:95,241
Engagements:1,468
Rate:1.5%
Posts:1,867
Views:166,384
Avg Likes:1,286
Avg Comments:176
Avg Views:166,384

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 95,241 · Engagements 1,468 · Rate 1.5%
Posts 1,867 · Views 166,384 · Avg Likes 1,286 · Avg Comments 176 · Avg Views 166,384 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 35%
35-44: 12%
45-64: 6%
 Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0% 		Skews male (87%)
Top Countries UNITED STATES (21%)
BRAZIL (12%)
CANADA (8%)
UNITED KINGDOM (8%)
ITALY (5%)
 Top regions: UNITED STATES (21%), BRAZIL (12%), CANADA (8%)
Platform Engagement Instagram: 330 avg likes/post · Tiktok: 2,753 avg views/post · Youtube: 163,631 avg views/post Best reach: Youtube 163,631 avg views; best engagement: Youtube 849 avg likes

Top Brand Affinities

Ampeg
Score: 48.83
Akg
Score: 41.81
Pro Tools
Score: 28.90
MOOG
Score: 27.89
Sennheiser
Score: 24.82
Ableton
Score: 18.70
Akai
Score: 16.98
Square Enix
Score: 9.53
Amazon Music
Score: 8.55
Bose
Score: 6.44
Spotify Music
Score: 6.10
Capcom
Score: 5.53
Brand Category Score
Ampeg 48.83
Akg 41.81
Pro Tools 28.90
MOOG 27.89
Sennheiser 24.82
Ableton 18.70
Akai 16.98
Square Enix 9.53
Amazon Music 8.55
Bose 6.44
Spotify Music 6.10
Capcom 5.53
Final Fantasy 5.50
Yamaha 5.40
Sega 5.26
Fallout 4.63
Beats Electronics 4.61
SoundCloud 4.23
Mortal Kombat 4.19
musical.ly 4.01
Columbia Pictures 3.98
Kickstarter 3.75
The Witcher 3.51
Bethesda Softworks 3.48
ASUS 3.22
Gundam 3.13
NBC 2.91
Nintendo 2.86
Jack Daniels 2.79
Star Wars 2.74
Guinness 2.55
NHL 2.42
Showtime 2.40
Sony 2.39
HBO 2.33
GoPro 2.29
AMC 2.23
Paramount Pictures 2.21
Warner Bros 2.08
Fujifilm 2.02
Jaguar 2.01
Nokia 1.93
BBC 1.88
Cadillac 1.88
Budweiser 1.84
Tesla Motors 1.82
Lego 1.81
Activision Blizzard 1.80
Harley-Davidson 1.78
A Game of Tones 1.76

Official Profiles

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Artist: Andy McKee

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Radio Spins (2025-10-04)

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Popularity (2025-10-02)

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