Andy Grammer Brand Affinity ranks highest Dancing with the Stars at 34.52% . Very Strong. Score DMDB 64.09% | Fanbase 60.83%

Andy Grammer — pop artist from US.

Andy is a singer-songwriter who aims to evoke introspection through his music. Drawing inspiration from personal experiences, he views songs as tools for…

Andy Grammer

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-a334-9b70-b39a-a0369fe50396

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Genres

popdance poppoppost-teen popneo mellowindie popmainstream poprockmodern rockpop rock

Influential: 64.09% Fanbase: 60.83% Trending: 65.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 34.52% • Very Strong

As of 2025-09-09

3,534,044

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.09% | Fanbase 60.83% | Trending 65.72% | CAREER STAGE: MAINSTREAM

Biography

Andy is a singer-songwriter who aims to evoke introspection through his music. Drawing inspiration from personal experiences, he views songs as tools for reconnecting with one's inner voice. Influenced by his late mother's belief in music as a pathway to the soul, Andy's journey as an artist has been shaped by overcoming personal struggles, including the loss of his mother at a young age.

Following his mother's passing, Andy immersed himself in street performances, honing his craft through raw emotion and vulnerability. The challenges of the past year have prompted him to reflect on self-worth and self-love, themes that resonate in his latest songs. Through his music, Andy invites listeners to join him on a journey of self-discovery and emotional healing.

Report Date: 2025-09-09

Andy Grammer maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, INDONESIA. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 29,350 avg views per post; Instagram functions as the community touchpoint. Affinity with Dancing with the Stars, TOMS, NBC makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Andy Grammer score 0.20% — Low bucket.

Brand: Dancing with the StarsBrand: TOMSBrand: NBC

Followers:3,534,044

Engagements:6,980

Rate:0.2%

Posts:5,283

Avg Likes:6,682

Avg Comments:171

Avg Views:39,455

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,534,044 · Engagements 6,980 · Rate 0.2% Posts 5,283 · Views 39,455 · Avg Likes 6,682 · Avg Comments 171 · Avg Views 39,455	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 27% 13-17: 10% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (27%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (38%) PHILIPPINES (10%) INDONESIA (6%) INDIA (5%) CANADA (4%)	Top regions: UNITED STATES (38%), PHILIPPINES (10%), INDONESIA (6%)
Platform Engagement	Instagram: 3,586 avg likes/post · Tiktok: 29,350 avg views/post · Youtube: 10,105 avg views/post	Best reach: Tiktok 29,350 avg views; best engagement: Instagram 3,586 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 34.52

TOMS

Score: 7.66

NBC

Score: 7.35

iHeartRadio Music Awards

Score: 6.52

T.J. Maxx

Score: 6.49

Walgreens

Score: 6.49

Chick-fil-A

Score: 6.46

Publix

Score: 6.38

Margaritaville

Score: 6.35

Macy's

Score: 5.76

Hot Topic

Score: 5.71

Target

Score: 5.61

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Top Brand Affinities

Brand	Category	Score
Dancing with the Stars		34.52
TOMS		7.66
NBC		7.35
iHeartRadio Music Awards		6.52
T.J. Maxx		6.49
Walgreens		6.49
Chick-fil-A		6.46
Publix		6.38
Margaritaville		6.35
Macy's		5.76
Hot Topic		5.71
Target		5.61
MamaBear		5.36
OLD NAVY		5.33
American Airlines		5.28
HomeGoods		5.27
ABC		5.05
Verizon		4.84
Anthropologie		4.80
Busch		4.58
Amway		4.57
Dunkin' Donuts		4.39
Heinz		4.23
Gillette		3.96
NORDSTROM		3.74
Walmart		3.72
Taco Bell		3.69
Columbia Pictures		3.63
Paramount Pictures		3.39
Pixar		3.28
Costco		3.12
Sunnies Studios		3.08
Nickelodeon		3.06
Showtime		3.02
NHL		3.01
PetSmart		2.95
Babybump		2.81
CBS		2.76
Coachella		2.74
Cadillac		2.70
MTV		2.63
CBS Television Studios		2.63
AMC		2.54
Chipotle Mexican Grill		2.51
Walt Disney		2.49
Lululemon Athletica		2.48
NFL		2.47
Universal		2.43
Airbnb		2.40
Snickers		2.37