Andrew W.K.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
106,125
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:24:10 UTC
Genres
Scores
Biography
Andrew W.K. builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (45,069 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Hotline Miami, Sonic, Arctic Fox hair Color point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 106,125 · Engagements 1,893 · Rate 1.8% Posts 131 · Views 45,069 · Avg Likes 1,796 · Avg Comments 139 · Avg Views 45,069 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 14% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (48%) UNITED KINGDOM (9%) CANADA (5%) BRAZIL (4%) MEXICO (3%) |
Top regions: UNITED STATES (48%), UNITED KINGDOM (9%), CANADA (5%) |
| Platform Engagement | Instagram: 371 avg likes/post · Youtube: 45,069 avg views/post | Best reach: Youtube 45,069 avg views; best engagement: Youtube 1,425 avg likes |
Top Brand Affinities
Hotline Miami
Sonic
Arctic Fox hair Color
IndieGoGo
MOOG
Sega
Konami
Metal Gear Solid
Zumiez
Mortal Kombat
BioShock
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Hotline Miami | Entertainment | 83.46 |
| Sonic | Entertainment | 35.80 |
| Arctic Fox hair Color | Beauty & Personal Care | 32.22 |
| IndieGoGo | E-commerce & Marketplaces | 25.81 |
| MOOG | Automotive | 22.21 |
| Sega | Entertainment | 19.68 |
| Konami | Gaming & Esports (Software/Titles) | 18.12 |
| Metal Gear Solid | Gaming & Esports (Software/Titles) | 17.08 |
| Zumiez | Apparel & Fashion | 17.01 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 16.58 |
| BioShock | Gaming & Esports (Software/Titles) | 16.52 |
| Hot Topic | Apparel & Fashion | 16.21 |
| HBO Max | Entertainment & Media | 15.59 |
| Columbia Pictures | Entertainment | 15.10 |
| Capcom | Gaming & Esports (Software/Titles) | 13.21 |
| Lucasfilm | Entertainment | 12.57 |
| Taco Bell | Restaurants & Food Service | 12.24 |
| Mountain Dew | Beverages | 12.07 |
| Nickelodeon | Entertainment | 11.78 |
| MATTEL | Toys & Games | 10.83 |
| Square Enix | Entertainment | 10.78 |
| Kickstarter | E-commerce & Marketplaces | 10.73 |
| Hasbro | Toys & Games | 9.78 |
| WWE | Entertainment | 9.78 |
| WW | Health & Wellness | 9.48 |
| Fallout | Gaming & Esports (Software/Titles) | 9.39 |
| Tekken | Gaming & Esports (Software/Titles) | 9.05 |
| Barbie | Toys & Games | 9.04 |
| Paramount Pictures | Entertainment & Media | 8.96 |
| Influenster | Beauty & Personal Care | 8.87 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 8.55 |
| Resident Evil | Gaming & Esports (Software/Titles) | 8.50 |
| 7-Eleven | Grocery & Pantry | 8.34 |
| Rockstar Games | Gaming & Esports (Software/Titles) | 8.29 |
| Nintendo | Gaming & Esports (Software/Titles) | 7.88 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 7.72 |
| GameStop | Gaming & Esports (Software/Titles) | 7.55 |
| Pro Tools | Tools, DIY & Garden | 7.54 |
| Pontiac | Automotive | 7.28 |
| Glossier | Beauty & Personal Care | 7.23 |
| Gillette | Beauty & Personal Care | 6.87 |
| DreamWorks | Entertainment | 6.82 |
| Power Rangers | Toys & Games | 6.74 |
| Cartoon Network | Entertainment | 6.67 |
| DeLorean Motor Company | Automotive | 6.48 |
| Margaritaville | Apparel & Fashion | 6.43 |
| Kroger | Grocery & Pantry | 6.43 |
| MTV | Entertainment | 6.41 |
| The Home Depot | Home & Living | 6.09 |
| RedBubble | Apparel & Fashion | 6.06 |
Official Profiles
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LoginArtist: Andrew W.K.
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 1,066,922
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
527,668 | 49.46% |
| [+] |
Last.fm |
518,022 | 48.55% |
| [+] |
Yandex |
14,269 | 1.34% |
| [+] |
Pandora |
6,963 | 0.65% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |