Andrew Ashong

Andrew Ashong

Country: GB | Gender: male

Influential: 49.72% Fanbase: 21.57% Trending: 63.80%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 258.10% • Very Strong

As of 2025-08-16

6,398

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 21:51:17 UTC

Genres

r&b, funk & soulindie soulr&b/soulcontemporary r&bjazz & standardsindie jazznu jazzhip-hop & rapbroken beat

Scores

Score: DMDB 49.70% | Fanbase 21.60% | Trending 63.80% | CAREER STAGE: MID_LEVEL

Biography

Andrew Ashong is a British-Ghanaian singer, songwriter, and producer known for his soulful and eclectic musical style. Drawing inspiration from various genres including soul, jazz, and electronic music, Ashong creates a unique sound blending smooth vocals with intricate instrumentation. He gained recognition with his debut EP, "Flowers," in 2012 and has since collaborated with artists like Theo Parrish and Kaidi Tatham.

With a rich musical background and a distinct voice, Andrew Ashong continues to captivate audiences with his soulful compositions and genre-defying approach to music. His ability to seamlessly fuse different influences into a cohesive and emotive sound has established him as a standout talent in the contemporary music scene. Ashong's music offers a refreshing take on soul music, showcasing his versatility and creativity as an artist.
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Andrew Ashong Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Andrew Ashong maintains consistent pull among 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, SOUTH AFRICA. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,667 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, MOOG, Akai makes Vinyl records and turntables, Merchandise like t-shirts and hats, Exclusive online concerts a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Andrew Ashong score 3.83%Very Strong bucket.
Brand: MixcloudBrand: MOOGBrand: Akai Product: Vinyl records and turntablesProduct: Merchandise like t-shirts and hatsProduct: Exclusive online concerts
Followers:6,398
Engagements:245
Rate:3.8%
Posts:88
Views:7,667
Avg Likes:240
Avg Comments:18
Avg Views:7,667

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,398 · Engagements 245 · Rate 3.8%
Posts 88 · Views 7,667 · Avg Likes 240 · Avg Comments 18 · Avg Views 7,667
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 50%
18-24: 28%
35-44: 16%
45-64: 4%
Largest: 25-34 (50%); next: 18-24 (28%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED KINGDOM (57%)
UNITED STATES (10%)
SOUTH AFRICA (3%)
FRANCE (3%)
GERMANY (2%)
Top regions: UNITED KINGDOM (57%), UNITED STATES (10%), SOUTH AFRICA (3%)
Platform Engagement Instagram: 134 avg likes/post · Youtube: 7,667 avg views/post Best reach: Youtube 7,667 avg views; best engagement: Instagram 134 avg likes

Top Brand Affinities

Mixcloud
Entertainment & Media
Score: 258.10
MOOG
Automotive
Score: 51.72
Akai
Consumer Electronics
Score: 41.12
Tate Modern
Entertainment
Score: 28.63
Ableton
Audio & Music Gear
Score: 27.06
Pioneer
Audio & Music Gear
Score: 20.22
SoundCloud
Entertainment & Media
Score: 16.68
Akg
Audio & Music Gear
Score: 14.79
Vauxhall
Automotive
Score: 12.99
Beats Electronics
Audio & Music Gear
Score: 12.64
Atmos
Apparel & Fashion
Score: 12.36
Hasselblad
Cameras & Photography
Score: 11.88

Recommendations

Products & Services
  • Vinyl records and turntables
  • Merchandise like t-shirts and hats
  • Exclusive online concerts
  • Music production software
  • Collaborative music projects
  • Music streaming subscriptions
  • Vinyl subscription services
  • Music-themed fashion collaborations
Marketing Angles
  • Highlight the fusion of genres in his music
  • Emphasize his British-Ghanaian heritage
  • Leverage collaborations with other artists
  • Create content around live performances
  • Engage with fans through Q&A sessions
  • Promote behind-the-scenes content of music creation
Content Themes
  • Music tutorials and production tips
  • Personal stories behind songs
  • Cultural influences in his music
  • Live performance snippets
  • Fan interaction and shoutouts
  • Collaborative projects with other artists
Partnership Brands
  • Mixcloud
  • SoundCloud
  • Ableton
  • Akai
  • Pioneer
  • Tate Modern
  • Amazon Music
  • Beats Electronics
  • Dr. Martens
  • Coachella
  • ASOS
  • Spotify Music
  • Hennessy
  • Guinness
  • Vogue
  • Paul Smith
  • Easyjet
  • Harrods
  • Warner Bros
  • Paramount Pictures
Brand Category Score
Mixcloud Entertainment & Media 258.10
MOOG Automotive 51.72
Akai Consumer Electronics 41.12
Tate Modern Entertainment 28.63
Ableton Audio & Music Gear 27.06
Pioneer Audio & Music Gear 20.22
SoundCloud Entertainment & Media 16.68
Akg Audio & Music Gear 14.79
Vauxhall Automotive 12.99
Beats Electronics Audio & Music Gear 12.64
Atmos Apparel & Fashion 12.36
Hasselblad Cameras & Photography 11.88
Amazon Music Entertainment & Media 10.03
Paul Smith Apparel & Fashion 10.01
Easyjet Travel & Hospitality 9.81
Spotify Music Entertainment & Media 9.55
Carhartt Apparel & Fashion 8.65
BBC Apparel & Fashion 8.24
Pro Tools Tools, DIY & Garden 8.24
Clarks Footwear 7.86
Vivienne Westwood Apparel & Fashion 7.11
Selfridges Apparel & Fashion 6.53
Tesco Grocery & Pantry 6.39
Kodak Cameras & Photography 6.23
Dr. Martens Apparel & Fashion 6.05
Loewe Apparel & Fashion 5.48
Kickstarter E-commerce & Marketplaces 5.37
Aperol Alcoholic Beverages 4.96
Campari Alcoholic Beverages 4.85
Showtime Entertainment 4.77
Guinness Alcoholic Beverages 4.36
Leica Cameras & Photography 4.11
Coachella Apparel & Fashion 4.02
ASOS Apparel & Fashion 3.71
Miu Miu Apparel & Fashion 3.65
Stüssy Apparel & Fashion 3.64
Polaroid Cameras & Photography 3.62
Emporium Apparel & Fashion 3.59
Holden Automotive 3.57
Hennessy Alcoholic Beverages 3.36
Paramount Pictures Entertainment 3.22
Warner Bros Entertainment 3.18
Olympus Cameras & Photography 3.03
Lollapalooza Entertainment 3.02
Harrods Luxury & Designer 2.95
Vogue Apparel & Fashion 2.94
Garnier Beauty & Personal Care 2.86
Pantone Inc Books, Stationery & Office 2.67
Tinder Technology 2.64
Fujifilm Cameras & Photography 2.39

Official Profiles

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Artist: Andrew Ashong

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 01:51:20 Havana Rhythm Dance The Loft Washington, D.C., US 233
2025-08-21 01:38:07 Needs Primitive Reims, FR 201

Popularity (2025-10-02)

Platform%
No data.