
Andrew Ashong
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
6,398
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:51:17 UTC
Genres
Scores
Biography
With a rich musical background and a distinct voice, Andrew Ashong continues to captivate audiences with his soulful compositions and genre-defying approach to music. His ability to seamlessly fuse different influences into a cohesive and emotive sound has established him as a standout talent in the contemporary music scene. Ashong's music offers a refreshing take on soul music, showcasing his versatility and creativity as an artist.
Andrew Ashong maintains consistent pull among 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, SOUTH AFRICA. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,667 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, MOOG, Akai makes Vinyl records and turntables, Merchandise like t-shirts and hats, Exclusive online concerts a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 6,398 · Engagements 245 · Rate 3.8% Posts 88 · Views 7,667 · Avg Likes 240 · Avg Comments 18 · Avg Views 7,667 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 50% 18-24: 28% 35-44: 16% 45-64: 4% |
Largest: 25-34 (50%); next: 18-24 (28%) |
Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
Top Countries |
UNITED KINGDOM (57%) UNITED STATES (10%) SOUTH AFRICA (3%) FRANCE (3%) GERMANY (2%) |
Top regions: UNITED KINGDOM (57%), UNITED STATES (10%), SOUTH AFRICA (3%) |
Platform Engagement | Instagram: 134 avg likes/post · Youtube: 7,667 avg views/post | Best reach: Youtube 7,667 avg views; best engagement: Instagram 134 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Tate Modern
Ableton
Pioneer
SoundCloud
Akg
Vauxhall
Beats Electronics
Atmos
Hasselblad
Recommendations
Products & Services
- Vinyl records and turntables
- Merchandise like t-shirts and hats
- Exclusive online concerts
- Music production software
- Collaborative music projects
- Music streaming subscriptions
- Vinyl subscription services
- Music-themed fashion collaborations
Marketing Angles
- Highlight the fusion of genres in his music
- Emphasize his British-Ghanaian heritage
- Leverage collaborations with other artists
- Create content around live performances
- Engage with fans through Q&A sessions
- Promote behind-the-scenes content of music creation
Content Themes
- Music tutorials and production tips
- Personal stories behind songs
- Cultural influences in his music
- Live performance snippets
- Fan interaction and shoutouts
- Collaborative projects with other artists
Partnership Brands
- Mixcloud
- SoundCloud
- Ableton
- Akai
- Pioneer
- Tate Modern
- Amazon Music
- Beats Electronics
- Dr. Martens
- Coachella
- ASOS
- Spotify Music
- Hennessy
- Guinness
- Vogue
- Paul Smith
- Easyjet
- Harrods
- Warner Bros
- Paramount Pictures
Brand | Category | Score |
---|---|---|
Mixcloud | Entertainment & Media | 258.10 |
MOOG | Automotive | 51.72 |
Akai | Consumer Electronics | 41.12 |
Tate Modern | Entertainment | 28.63 |
Ableton | Audio & Music Gear | 27.06 |
Pioneer | Audio & Music Gear | 20.22 |
SoundCloud | Entertainment & Media | 16.68 |
Akg | Audio & Music Gear | 14.79 |
Vauxhall | Automotive | 12.99 |
Beats Electronics | Audio & Music Gear | 12.64 |
Atmos | Apparel & Fashion | 12.36 |
Hasselblad | Cameras & Photography | 11.88 |
Amazon Music | Entertainment & Media | 10.03 |
Paul Smith | Apparel & Fashion | 10.01 |
Easyjet | Travel & Hospitality | 9.81 |
Spotify Music | Entertainment & Media | 9.55 |
Carhartt | Apparel & Fashion | 8.65 |
BBC | Apparel & Fashion | 8.24 |
Pro Tools | Tools, DIY & Garden | 8.24 |
Clarks | Footwear | 7.86 |
Vivienne Westwood | Apparel & Fashion | 7.11 |
Selfridges | Apparel & Fashion | 6.53 |
Tesco | Grocery & Pantry | 6.39 |
Kodak | Cameras & Photography | 6.23 |
Dr. Martens | Apparel & Fashion | 6.05 |
Loewe | Apparel & Fashion | 5.48 |
Kickstarter | E-commerce & Marketplaces | 5.37 |
Aperol | Alcoholic Beverages | 4.96 |
Campari | Alcoholic Beverages | 4.85 |
Showtime | Entertainment | 4.77 |
Guinness | Alcoholic Beverages | 4.36 |
Leica | Cameras & Photography | 4.11 |
Coachella | Apparel & Fashion | 4.02 |
ASOS | Apparel & Fashion | 3.71 |
Miu Miu | Apparel & Fashion | 3.65 |
Stüssy | Apparel & Fashion | 3.64 |
Polaroid | Cameras & Photography | 3.62 |
Emporium | Apparel & Fashion | 3.59 |
Holden | Automotive | 3.57 |
Hennessy | Alcoholic Beverages | 3.36 |
Paramount Pictures | Entertainment | 3.22 |
Warner Bros | Entertainment | 3.18 |
Olympus | Cameras & Photography | 3.03 |
Lollapalooza | Entertainment | 3.02 |
Harrods | Luxury & Designer | 2.95 |
Vogue | Apparel & Fashion | 2.94 |
Garnier | Beauty & Personal Care | 2.86 |
Pantone Inc | Books, Stationery & Office | 2.67 |
Tinder | Technology | 2.64 |
Fujifilm | Cameras & Photography | 2.39 |
Official Profiles
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LoginArtist: Andrew Ashong
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 01:51:20 | Havana Rhythm Dance | The Loft | Washington, D.C., US | 233 |
2025-08-21 01:38:07 | Needs | Primitive | Reims, FR | 201 |
Popularity (2025-10-02)
Platform | % |
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No data. |