Andrés Obregón

Andrés Obregón — pop artist from MX.

Mexican singer-songwriter, musician, and producer Andrés Obregón was born on September 3 in León, Guanajuato. He began composing at the age of 10 and plays…

Influential: 54.44% Fanbase: 32.57% Trending: 65.38%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 31.77% • Very Strong

As of 2025-09-09

4,407,719

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:00:33 UTC

Genres

poppoplatin arena pop

Scores

Score: DMDB 54.40% | Fanbase 32.60% | Trending 65.40% | CAREER STAGE: MID_LEVEL

Biography

Mexican singer-songwriter, musician, and producer Andrés Obregón was born on September 3 in León, Guanajuato. He began composing at the age of 10 and plays multiple instruments including guitar, piano, ukulele, bass, and harmonica. Obregón started producing and arranging his own songs at 14, launching his professional career in 2015 with his debut album "Cartas que nunca envié." His music blends elements of various genres into a Pop and ballad sound, featuring organic tones and heartfelt lyrics that cover a range of themes from romance to deeper reflections on life, reflecting his authentic personality.

Currently, Obregón is promoting his new material and preparing for an upcoming tour across Latin America, including a performance at Teatro Metropólitan in Mexico City. His goal is to create music that is genuine and emotionally resonant, aiming to evoke a range of feelings from joy to sorrow through his songs. Obregón's intention is to leave a positive impact by providing understanding, joy, fun, and catharsis through his music, allowing listeners to both reminisce and release emotions.

Report Date: 2025-09-09

Andrés Obregón connects with 18-24 & 25-34 audiences and shows durable traction across MEXICO, PERU, COLOMBIA. With a male-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 292,600 avg views per post; Tiktok adds dependable engagement depth. Overlap with Univision, Movistar, Mitsubishi highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Andrés Obregón moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Andrés Obregón score 1.27% — Moderate bucket.

Brand: UnivisionBrand: MovistarBrand: Mitsubishi

Followers:4,407,719

Engagements:56,096

Rate:1.3%

Posts:5,970

Avg Likes:49,721

Avg Comments:325

Avg Views:300,564

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,407,719 · Engagements 56,096 · Rate 1.3% Posts 5,970 · Views 300,564 · Avg Likes 49,721 · Avg Comments 325 · Avg Views 300,564	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 7% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	MEXICO (29%) PERU (15%) COLOMBIA (12%) ECUADOR (10%) ARGENTINA (5%)	Top regions: MEXICO (29%), PERU (15%), COLOMBIA (12%)
Platform Engagement	Instagram: 24,066 avg likes/post · Tiktok: 292,600 avg views/post · Youtube: 7,964 avg views/post	Best reach: Tiktok 292,600 avg views; best engagement: Tiktok 25,000 avg likes

Top Brand Affinities

Univision

Score: 31.77

Movistar

Score: 10.49

Mitsubishi

Score: 8.81

Maybach

Score: 8.40

Suavecito

Score: 8.25

Cafecito

Score: 8.13

VidaSana

Score: 5.88

Selfiegram

Score: 4.83

Bacardi

Score: 3.17

Spotify Music

Score: 2.90

Stradivarius

Score: 2.81

Tomorrowland

Score: 2.35

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Top Brand Affinities

Brand	Category	Score
Univision		31.77
Movistar		10.49
Mitsubishi		8.81
Maybach		8.40
Suavecito		8.25
Cafecito		8.13
VidaSana		5.88
Selfiegram		4.83
Bacardi		3.17
Spotify Music		2.90
Stradivarius		2.81
Tomorrowland		2.35
Pixar		2.21
Garnier		2.19
Bershka		2.02
Pepsi		1.89
Coachella		1.78
SheInside		1.78
shein		1.76
musical.ly		1.76
Pic Collage		1.67
Bellagio		1.60
Sony		1.48
Forever 21		1.44
Pandora		1.40
Coca-Cola		1.26
Walt Disney		1.24
Costco		1.08
L'Oréal Paris		1.07
H&M		1.07
Heineken		1.06
Maybelline		1.06
Calvin Klein		1.03
NFL		1.01
Zara		0.99
Lamborghini		0.96
Vogue		0.90
Star Wars		0.88
Marvel		0.85
Netflix		0.83
Beats Electronics		0.82
DC Entertainment		0.81
Universal		0.80
GoPro		0.79
Ray-Ban		0.78
Canon		0.76
FIFA		0.76
Starbucks		0.75
Tommy Hilfiger		0.75
Ferrari		0.75

Official Profiles

Artist: Andrés Obregón

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At	Song	Station	Location	Duration (s)
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