Andreas Odbjerg

Andreas Odbjerg — pop artist from DK.

As a professional music writer, I specialize in crafting engaging and informative content about various genres, artists, and music-related topics. With a keen…

Influence: 49.10% Fanbase: 22.28% Trending: 62.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 181.46% • Very Strong

As of 2025-09-09

114,951

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:08:22 UTC

Genres

poppopdanish popmainstream popr&b, funk & soulscandinavian r&b

Biography

As a professional music writer, I specialize in crafting engaging and informative content about various genres, artists, and music-related topics. With a keen ear for detail and a passion for storytelling, I strive to connect with readers through my writing and provide them with unique insights and perspectives on the ever-evolving world of music.

Through my work, I aim to inspire music enthusiasts, spark meaningful discussions, and showcase the beauty and power of music in all its forms. Whether I'm reviewing the latest album release, analyzing trends in the industry, or delving into the history of a particular genre, my goal is to enrich the reader's experience and deepen their appreciation for the artistry and creativity that shape the musical landscape.

Top Brand Affinities

Report Date: 2025-09-09

Andreas Odbjerg commands interest from 18-24 & 25-34 audiences in DENMARK, SWEDEN, FRANCE. With a heavily male (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (48,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Derimod, By Malene Birger, Grundig points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Andreas Odbjerg score 2.58% — Strong bucket.

Brand: DerimodBrand: By Malene BirgerBrand: Grundig

Followers:114,951

Engagements:2,964

Rate:2.6%

Posts:634

Avg Likes:2,884

Avg Comments:33

Avg Views:65,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 114,951 · Engagements 2,964 · Rate 2.6% Posts 634 · Views 65,404 · Avg Likes 2,884 · Avg Comments 33 · Avg Views 65,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 30% 25-34: 25% 35-44: 20% 45-64: 18%	Largest: 18-24 (30%); next: 25-34 (25%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	DENMARK (90%) SWEDEN (2%) FRANCE (1%) UNITED STATES (1%) SPAIN (1%)	Top regions: DENMARK (90%), SWEDEN (2%), FRANCE (1%)
Platform Engagement	Instagram: 1,427 avg likes/post · Tiktok: 48,500 avg views/post · Youtube: 16,904 avg views/post	Best reach: Tiktok 48,500 avg views; best engagement: Instagram 1,427 avg likes

Top Brand Affinities

Derimod

Score: 181.46

By Malene Birger

Score: 132.51

Grundig

Score: 57.12

Carlsberg

Score: 43.12

Ole Henriksen

Score: 35.56

Warner Music

Score: 26.55

Ritter Sport

Score: 23.17

Hummel

Score: 16.53

MOOG

Score: 14.55

Zalando

Score: 12.32

LEGOLAND

Score: 11.80

Nakd

Score: 11.62

Brand	Category	Score
Derimod		181.46
By Malene Birger		132.51
Grundig		57.12
Carlsberg		43.12
Ole Henriksen		35.56
Warner Music		26.55
Ritter Sport		23.17
Hummel		16.53
MOOG		14.55
Zalando		12.32
LEGOLAND		11.80
Nakd		11.62
Hummer		7.59
Aperol		7.41
Acne Studios		7.11
Ableton		6.02
Pilsner Urquell		5.95
Tinder		5.70
Spotify Music		4.99
essie		4.84
Daniel Wellington		4.53
ASOS		4.16
IKEA		3.70
Marc Jacobs		3.55
Nespresso		3.47
Lego		3.35
SoundCloud		3.29
Baileys		2.67
Dr. Martens		2.58
Carhartt		2.47
H&M		2.40
ASICS		2.37
Beats Electronics		2.28
Snickers		2.25
Red Bull		2.18
Polaroid		2.11
Pepsi		2.06
Michael Kors		2.00
Skoda		2.00
New Balance		2.00
Pokemon Go		1.95
Ray-Ban		1.94
Peugeot		1.92
The North Face		1.92
Puma		1.84
Levi's		1.67
Fiat		1.63
Airbnb		1.55
Tommy Hilfiger		1.52
Adidas		1.52