Andreas Odbjerg
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
114,951
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:10:21 UTC
Genres
Scores
Biography
Through my work, I aim to inspire music enthusiasts, spark meaningful discussions, and showcase the beauty and power of music in all its forms. Whether I'm reviewing the latest album release, analyzing trends in the industry, or delving into the history of a particular genre, my goal is to enrich the reader's experience and deepen their appreciation for the artistry and creativity that shape the musical landscape.
Andreas Odbjerg commands interest from 18-24 & 25-34 audiences in DENMARK, SWEDEN, FRANCE. With a heavily male (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (48,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Derimod, By Malene Birger, Grundig points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 114,951 · Engagements 2,964 · Rate 2.6% Posts 634 · Views 65,404 · Avg Likes 2,884 · Avg Comments 33 · Avg Views 65,404 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 30% 25-34: 25% 35-44: 20% 45-64: 18% |
Largest: 18-24 (30%); next: 25-34 (25%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
DENMARK (90%) SWEDEN (2%) FRANCE (1%) UNITED STATES (1%) SPAIN (1%) |
Top regions: DENMARK (90%), SWEDEN (2%), FRANCE (1%) |
| Platform Engagement | Instagram: 1,427 avg likes/post · Tiktok: 48,500 avg views/post · Youtube: 16,904 avg views/post | Best reach: Tiktok 48,500 avg views; best engagement: Instagram 1,427 avg likes |
Top Brand Affinities
Derimod
By Malene Birger
Grundig
Carlsberg
Ole Henriksen
Warner Music
Ritter Sport
Hummel
MOOG
Zalando
LEGOLAND
Nakd
| Brand | Category | Score |
|---|---|---|
| Derimod | 181.46 | |
| By Malene Birger | 132.51 | |
| Grundig | 57.12 | |
| Carlsberg | 43.12 | |
| Ole Henriksen | 35.56 | |
| Warner Music | 26.55 | |
| Ritter Sport | 23.17 | |
| Hummel | 16.53 | |
| MOOG | 14.55 | |
| Zalando | 12.32 | |
| LEGOLAND | 11.80 | |
| Nakd | 11.62 | |
| Hummer | 7.59 | |
| Aperol | 7.41 | |
| Acne Studios | 7.11 | |
| Ableton | 6.02 | |
| Pilsner Urquell | 5.95 | |
| Tinder | 5.70 | |
| Spotify Music | 4.99 | |
| essie | 4.84 | |
| Daniel Wellington | 4.53 | |
| ASOS | 4.16 | |
| IKEA | 3.70 | |
| Marc Jacobs | 3.55 | |
| Nespresso | 3.47 | |
| Lego | 3.35 | |
| SoundCloud | 3.29 | |
| Baileys | 2.67 | |
| Dr. Martens | 2.58 | |
| Carhartt | 2.47 | |
| H&M | 2.40 | |
| ASICS | 2.37 | |
| Beats Electronics | 2.28 | |
| Snickers | 2.25 | |
| Red Bull | 2.18 | |
| Polaroid | 2.11 | |
| Pepsi | 2.06 | |
| Michael Kors | 2.00 | |
| Skoda | 2.00 | |
| New Balance | 2.00 | |
| Pokemon Go | 1.95 | |
| Ray-Ban | 1.94 | |
| Peugeot | 1.92 | |
| The North Face | 1.92 | |
| Puma | 1.84 | |
| Levi's | 1.67 | |
| Fiat | 1.63 | |
| Airbnb | 1.55 | |
| Tommy Hilfiger | 1.52 | |
| Adidas | 1.52 |
Official Profiles
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LoginArtist: Andreas Odbjerg
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:35:43 | STOR MAND | NOVA | Copenhagen, DK | 9 |
| 2025-08-21 03:00:43 | Jeg Ka' Rigtig Godt Li' Dig | Radio Soft | Copenhagen, DK | 184 |
| 2025-08-21 01:45:39 | Surprise Party | DR P4 Kobenhavn | Copenhagen, DK | 197 |
| 2025-08-21 01:23:34 | STOR MAND | NOVA | Copenhagen, DK | 8 |
| 2025-08-21 01:15:13 | STOR MAND | Skala | Odense, DK | 177 |
| 2025-08-21 00:44:30 | Jeg Ka' Rigtig Godt Li' Dig | NOVA | Copenhagen, DK | 180 |
| 2025-08-21 00:21:29 | STOR MAND | NOVA | Copenhagen, DK | 3 |
| 2025-08-21 00:21:24 | Jeg Ka' Rigtig Godt Li' Dig | VLR | Odense, DK | 179 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |