André Rieu Brand Affinity ranks highest Turkish Airlines at 12.03% . Very Strong. Score DMDB 63.66% | Fanbase 52.84%

André Rieu — pop artist from NL.

André Rieu, a violinist and conductor, gained recognition in the late 1980s for his focus on light classics and Viennese salon music, reminiscent of a bygone…

André Rieu

Recognizable

Country: NL | Gender: male | Artist ID: 11e81bba-e705-0a26-bff5-a0369fe50396

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Genres

popoperatic popeasy listeningpop violinclassical, ensemble & operaclassicalorchestral

Influential: 63.66% Fanbase: 52.84% Trending: 69.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Turkish Airlines • 12.03% • Very Strong

As of 2025-09-09

13,564,884

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.66% | Fanbase 52.84% | Trending 69.07% | CAREER STAGE: MAINSTREAM

Biography

André Rieu, a violinist and conductor, gained recognition in the late 1980s for his focus on light classics and Viennese salon music, reminiscent of a bygone era. Born into a musical family, Rieu began studying violin at age five and pursued formal training at the Conservatorium Maastricht and the Music Academy in Brussels, earning his degree from the Royal Conservatory of Brussels. In 1978, he founded the Maastrict Salon Orchestra before establishing the Johann Strauss Orchestra in 1988, aiming to re-create the ambiance of 19th-century Strauss performances by conducting and playing the violin simultaneously.

Rieu's dedication to engaging audiences through his performances has garnered widespread acclaim, leading to sold-out concerts across Europe and the United States. With a diverse discography that spans classical works, folk music, pop tunes, and pieces from soundtracks and musical theater, Rieu has achieved international success, solidifying his position as one of the world's most prominent male touring artists by the late 2000s.

Report Date: 2025-09-09

André Rieu builds repeat engagement among 25-34 & 18-24 audiences throughout BRAZIL, UNITED STATES, TüRKIYE. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (245,500 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Turkish Airlines, Vodafone, Efteling point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist André Rieu score 0.25% — Low bucket.

Brand: Turkish AirlinesBrand: VodafoneBrand: Efteling

Followers:13,564,884

Engagements:33,527

Rate:0.2%

Posts:2,720

Avg Likes:31,607

Avg Comments:1,090

Avg Views:406,644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,564,884 · Engagements 33,527 · Rate 0.2% Posts 2,720 · Views 406,644 · Avg Likes 31,607 · Avg Comments 1,090 · Avg Views 406,644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 24% 45-64: 23% 35-44: 18%	Largest: 25-34 (31%); next: 18-24 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (15%) UNITED STATES (12%) TüRKIYE (5%) MEXICO (3%) ARGENTINA (3%)	Top regions: BRAZIL (15%), UNITED STATES (12%), TüRKIYE (5%)
Platform Engagement	Instagram: 16,419 avg likes/post · Tiktok: 245,500 avg views/post · Youtube: 161,144 avg views/post	Best reach: Tiktok 245,500 avg views; best engagement: Instagram 16,419 avg likes

Top Brand Affinities

Turkish Airlines

Score: 12.03

Vodafone

Score: 7.80

Efteling

Score: 6.35

Movistar

Score: 6.22

Besiktas

Score: 6.22

Cafecito

Score: 4.90

Fenerbahce

Score: 4.03

Amway

Score: 3.77

Martini

Score: 3.35

Galatasaray

Score: 3.32

Lindt

Score: 3.06

Bellagio

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
Turkish Airlines		12.03
Vodafone		7.80
Efteling		6.35
Movistar		6.22
Besiktas		6.22
Cafecito		4.90
Fenerbahce		4.03
Amway		3.77
Martini		3.35
Galatasaray		3.32
Lindt		3.06
Bellagio		2.73
Dolce & Gabbana		2.52
Aperol		2.24
Boeing		2.10
Warner Bros		1.99
BBC		1.93
SWAROVSKI		1.69
OREO		1.68
Heineken		1.68
Guinness		1.67
H&M		1.60
The North Face		1.55
Michael Kors		1.53
National Geographic		1.53
Volvo		1.49
musical.ly		1.49
shein		1.44
Fiat		1.42
NYX Cosmetics		1.42
Subaru		1.41
Coca-Cola		1.36
Herbalife		1.36
Versace		1.31
HBO		1.29
Calvin Klein		1.26
Renault		1.24
Star Wars		1.23
Tommy Hilfiger		1.20
Airbnb		1.14
SheInside		1.13
Vogue		1.12
Anastasia Beverly Hills		1.11
The Olympic Games		1.11
Ferrari		1.10
Tesla Motors		1.08
Pandora		1.07
Yamaha		1.02
Spotify Music		1.00
Harley-Davidson		0.96