André Rieu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
13,564,884
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 11:33:27 UTC
Genres
Biography
Rieu's dedication to engaging audiences through his performances has garnered widespread acclaim, leading to sold-out concerts across Europe and the United States. With a diverse discography that spans classical works, folk music, pop tunes, and pieces from soundtracks and musical theater, Rieu has achieved international success, solidifying his position as one of the world's most prominent male touring artists by the late 2000s.
André Rieu builds repeat engagement among 25-34 & 18-24 audiences throughout BRAZIL, UNITED STATES, TüRKIYE. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (245,500 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Turkish Airlines, Vodafone, Efteling point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,564,884 · Engagements 33,527 · Rate 0.2% Posts 2,720 · Views 406,644 · Avg Likes 31,607 · Avg Comments 1,090 · Avg Views 406,644 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 18-24: 24% 45-64: 23% 35-44: 18% |
Largest: 25-34 (31%); next: 18-24 (24%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
BRAZIL (15%) UNITED STATES (12%) TüRKIYE (5%) MEXICO (3%) ARGENTINA (3%) |
Top regions: BRAZIL (15%), UNITED STATES (12%), TüRKIYE (5%) |
| Platform Engagement | Instagram: 16,419 avg likes/post · Tiktok: 245,500 avg views/post · Youtube: 161,144 avg views/post | Best reach: Tiktok 245,500 avg views; best engagement: Instagram 16,419 avg likes |
Top Brand Affinities
Turkish Airlines
Vodafone
Efteling
Movistar
Besiktas
Cafecito
Fenerbahce
Amway
Martini
Galatasaray
Lindt
Bellagio
| Brand | Category | Score |
|---|---|---|
| Turkish Airlines | 12.03 | |
| Vodafone | 7.80 | |
| Efteling | 6.35 | |
| Movistar | 6.22 | |
| Besiktas | 6.22 | |
| Cafecito | 4.90 | |
| Fenerbahce | 4.03 | |
| Amway | 3.77 | |
| Martini | 3.35 | |
| Galatasaray | 3.32 | |
| Lindt | 3.06 | |
| Bellagio | 2.73 | |
| Dolce & Gabbana | 2.52 | |
| Aperol | 2.24 | |
| Boeing | 2.10 | |
| Warner Bros | 1.99 | |
| BBC | 1.93 | |
| SWAROVSKI | 1.69 | |
| OREO | 1.68 | |
| Heineken | 1.68 | |
| Guinness | 1.67 | |
| H&M | 1.60 | |
| The North Face | 1.55 | |
| Michael Kors | 1.53 | |
| National Geographic | 1.53 | |
| Volvo | 1.49 | |
| musical.ly | 1.49 | |
| shein | 1.44 | |
| Fiat | 1.42 | |
| NYX Cosmetics | 1.42 | |
| Subaru | 1.41 | |
| Coca-Cola | 1.36 | |
| Herbalife | 1.36 | |
| Versace | 1.31 | |
| HBO | 1.29 | |
| Calvin Klein | 1.26 | |
| Renault | 1.24 | |
| Star Wars | 1.23 | |
| Tommy Hilfiger | 1.20 | |
| Airbnb | 1.14 | |
| SheInside | 1.13 | |
| Vogue | 1.12 | |
| Anastasia Beverly Hills | 1.11 | |
| The Olympic Games | 1.11 | |
| Ferrari | 1.10 | |
| Tesla Motors | 1.08 | |
| Pandora | 1.07 | |
| Yamaha | 1.02 | |
| Spotify Music | 1.00 | |
| Harley-Davidson | 0.96 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 2,014,550
| PLATFORM | TOTAL | % | |
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2,003,097 | 99.43% |
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11,453 | 0.57% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 23:00 UTC | André Rieu | MECC | Maastricht, Netherlands | |
| 2025-12-14 03:30 UTC | André Rieu | MECC | Maastricht, Netherlands | |
| 2025-12-15 03:30 UTC | André Rieu | MECC | Maastricht, Netherlands | |
| 2025-12-21 03:30 UTC | André Rieu | MECC | Maastricht, Netherlands | |
| 2025-12-22 03:30 UTC | André Rieu | MECC | Maastricht, Netherlands | |
| 2026-01-11 03:00 UTC | André Rieu | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-01-12 03:00 UTC | André Rieu | Sportpaleis | Antwerp, Belgium | |
| 2026-01-18 04:00 UTC | INVERFEST 2026 | Teatro Circo Price | Madrid, Spain | inverfest.com songkick.com madnesslive.es songkick.com inverfest.com madnesslive.es eu.soundrink.com inverfest.com inverfest.com songkick.com songkick.com songkick.com songkick.com inverfest.com tickets.oneboxtds.com songkick.com songkick.com ticketmaster-es.tm7508.net inverfest.com fever.pxf.io sensenra.com electriccallboy.com entradas.com ticketmaster-es.tm7508.net songkick.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com baila.fm tickets.oneboxtds.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com awin1.com inverfest.com ticketmaster-es.tm7508.net songkick.com songkick.com |
| 2026-01-27 04:00 UTC | André Rieu | Palacio De Dep. Martín Carpena | Málaga, Spain | |
| 2026-01-27 04:00 UTC | André Rieu | Palacio de Deportes José María Martín Carpena | Málaga, Spain | |
| 2026-01-28 04:00 UTC | André Rieu | Palacio de Deportes José María Martín Carpena | Málaga, Spain | |
| 2026-01-31 04:00 UTC | André Rieu | Roig Arena | Valencia, Spain | |
| 2026-02-01 04:00 UTC | André Rieu | Palau Sant Jordi | Barcelona, Spain | |
| 2026-02-04 08:00 UTC | André Rieu | Arena 8888 Sofia | Sofia, Bulgaria | |
| 2026-02-05 03:30 UTC | André Rieu | Arena Armeec Sofia | Sofia, Bulgaria | |
| 2026-02-26 03:30 UTC | André Rieu | TUI Arena | Hanover, Germany | |
| 2026-02-27 03:30 UTC | André Rieu | Barclays Arena | Hamburg, Germany | |
| 2026-02-28 03:30 UTC | André Rieu | GETEC Arena | Magdeburg, Germany | |
| 2026-03-01 03:30 UTC | André Rieu | Uber Arena | Berlin, Germany | |
| 2026-03-12 02:30 UTC | André Rieu | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2026-03-13 02:30 UTC | André Rieu | Arena Nürnberger Versicherung | Nuremberg, Germany | |
| 2026-03-14 02:30 UTC | André Rieu | Olympiahalle | Munich, Germany | |
| 2026-03-15 02:30 UTC | André Rieu | SAP Arena | Mannheim, Germany | |
| 2026-04-10 02:30 UTC | André Rieu, Heineken Green Room | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2026-04-11 02:30 UTC | André Rieu | 3Arena | Dublin, Ireland |















