Anderson .Paak Brand Affinity ranks highest Live Nation at 20.78% . Very Strong. Score DMDB 75.27% | Fanbase 66.30%

Anderson .Paak — r&b, funk & soul artist from US.

Anderson .Paak, a prolific artist, has self-published over 100 songs in his career and collaborated with notable acts such as Mac Miller, Chance the Rapper,…

Anderson .Paak

Superstar

Country: US | Gender: male | Artist ID: 11e81bd3-560d-fc80-ac27-a0369fe50396

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Genres

r&b, funk & soulindie soulneo soulr&b/soulcontemporary r&balternativeescape roomhip-hop & raphip hop

Influential: 75.27% Fanbase: 66.30% Trending: 79.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.78% • Very Strong

As of 2025-09-09

4,704,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.27% | Fanbase 66.30% | Trending 79.76% | CAREER STAGE: SUPERSTAR

Biography

Anderson .Paak, a prolific artist, has self-published over 100 songs in his career and collaborated with notable acts such as Mac Miller, Chance the Rapper, and A Tribe Called Quest. His single "Bubblin" won him a GRAMMY for Best Rap Performance in 2019, and his album "Oxnard," released in 2018 under Dr. Dre's Aftermath Entertainment, debuted as the #1 Independent album in the country according to Billboard.

.Paak's career highlights include performances on Jimmy Kimmel Live! and SNL, as well as a successful sold-out tour in the US and Europe following the release of "Oxnard." The album, executive produced by Dr. Dre, features collaborations with hip-hop legends like Kendrick Lamar, Snoop Dogg, and J. Cole, solidifying .Paak's position in the music industry.

Report Date: 2025-09-09

Anderson .Paak has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 65,965 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, MOOG, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anderson .Paak score 0.43% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Akai

Followers:4,704,562

Engagements:20,125

Rate:0.4%

Posts:265

Avg Likes:19,570

Avg Comments:358

Avg Views:102,915

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,704,562 · Engagements 20,125 · Rate 0.4% Posts 265 · Views 102,915 · Avg Likes 19,570 · Avg Comments 358 · Avg Views 102,915	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (39%) BRAZIL (6%) CANADA (4%) UNITED KINGDOM (4%) ARGENTINA (3%)	Top regions: UNITED STATES (39%), BRAZIL (6%), CANADA (4%)
Platform Engagement	Instagram: 14,043 avg likes/post · Tiktok: 36,950 avg views/post · Youtube: 65,965 avg views/post	Best reach: Youtube 65,965 avg views; best engagement: Instagram 14,043 avg likes

Top Brand Affinities

Live Nation

Score: 20.78

MOOG

Score: 19.49

Akai

Score: 18.33

Ableton

Score: 15.42

REVOLVE

Score: 13.12

Mixcloud

Score: 12.83

Pro Tools

Score: 10.50

Amazon Music

Score: 8.35

SoundCloud

Score: 7.88

iHeartRadio Music Awards

Score: 7.79

Steve Madden

Score: 7.19

Beats Electronics

Score: 7.01

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.78
MOOG		19.49
Akai		18.33
Ableton		15.42
REVOLVE		13.12
Mixcloud		12.83
Pro Tools		10.50
Amazon Music		8.35
SoundCloud		7.88
iHeartRadio Music Awards		7.79
Steve Madden		7.19
Beats Electronics		7.01
Pioneer		6.33
Coachella		6.10
Lollapalooza		5.93
Coach		5.37
Spotify Music		5.30
Verizon		5.05
ESPN		4.55
Hennessy		4.53
Los Angeles Lakers		4.48
Urban Outfitters		4.37
Kodak		4.29
Stüssy		3.97
Sneakerhead		3.96
MTV		3.91
Oculus		3.57
Coors		3.44
Carhartt		3.42
NBA		3.32
Summit Entertainment		3.19
Lululemon Athletica		2.95
BALMAIN		2.91
Supreme		2.90
Marc Jacobs		2.90
ASOS		2.84
Dr. Martens		2.78
Paramount Pictures		2.74
Forever 21		2.70
Timberland		2.68
NBC		2.66
Budweiser		2.56
TOM FORD		2.51
Warner Bros		2.45
Showtime		2.43
Nickelodeon		2.34
Polaroid		2.31
UNIQLO		2.27
Sprite		2.27
Fujifilm		2.21