Anderson .Paak

Anderson .Paak — r&b, funk & soul artist from US.

Anderson .Paak, a prolific artist, has self-published over 100 songs in his career and collaborated with notable acts such as Mac Miller, Chance the Rapper,…

Influence: 75.27% Fanbase: 66.30% Trending: 79.76% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.09% • Very Strong

As of 2025-09-30

4,699,857

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-28 01:09:26 UTC

Genres

r&b, funk & soulindie soulneo soulr&b/soulcontemporary r&balternativeescape roomhip-hop & raphip hop

Biography

Anderson .Paak, a prolific artist, has self-published over 100 songs in his career and collaborated with notable acts such as Mac Miller, Chance the Rapper, and A Tribe Called Quest. His single "Bubblin" won him a GRAMMY for Best Rap Performance in 2019, and his album "Oxnard," released in 2018 under Dr. Dre's Aftermath Entertainment, debuted as the #1 Independent album in the country according to Billboard.

.Paak's career highlights include performances on Jimmy Kimmel Live! and SNL, as well as a successful sold-out tour in the US and Europe following the release of "Oxnard." The album, executive produced by Dr. Dre, features collaborations with hip-hop legends like Kendrick Lamar, Snoop Dogg, and J. Cole, solidifying .Paak's position in the music industry.

Top Brand Affinities

Report Date: 2025-09-30

Anderson .Paak has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 36,950 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Live Nation, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anderson .Paak score 0.35% — Low bucket.

Brand: MOOGBrand: Live NationBrand: Akai

Followers:4,699,857

Engagements:16,505

Rate:0.4%

Posts:281

Avg Likes:15,992

Avg Comments:329

Avg Views:53,649

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,699,857 · Engagements 16,505 · Rate 0.4% Posts 281 · Views 53,649 · Avg Likes 15,992 · Avg Comments 329 · Avg Views 53,649	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (38%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (4%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (38%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 11,323 avg likes/post · Tiktok: 36,950 avg views/post · Youtube: 16,699 avg views/post	Best reach: Tiktok 36,950 avg views; best engagement: Instagram 11,323 avg likes

Top Brand Affinities

MOOG

Score: 22.09

Live Nation

Score: 20.71

Akai

Score: 19.97

Ableton

Score: 15.66

REVOLVE

Score: 13.16

Mixcloud

Score: 12.71

Pro Tools

Score: 10.77

Amazon Music

Score: 8.53

SoundCloud

Score: 8.00

Steve Madden

Score: 7.27

Pioneer

Score: 7.09

Beats Electronics

Score: 6.76

Brand	Category	Score
MOOG		22.09
Live Nation		20.71
Akai		19.97
Ableton		15.66
REVOLVE		13.16
Mixcloud		12.71
Pro Tools		10.77
Amazon Music		8.53
SoundCloud		8.00
Steve Madden		7.27
Pioneer		7.09
Beats Electronics		6.76
Coachella		6.63
Coach		5.35
Spotify Music		5.26
Lollapalooza		5.11
iHeartRadio Music Awards		4.91
Stüssy		4.39
Kodak		4.36
Carhartt		4.08
Urban Outfitters		3.89
Los Angeles Lakers		3.68
Verizon		3.67
Hennessy		3.58
MTV		3.38
ESPN		3.31
Sneakerhead		3.26
Summit Entertainment		3.23
Paramount Pictures		3.18
shein		3.06
Lululemon Athletica		2.98
BALMAIN		2.97
Marc Jacobs		2.93
NBA		2.85
Supreme		2.76
Forever 21		2.76
Timberland		2.70
NFL		2.54
Nickelodeon		2.54
NBC		2.53
Crocs		2.53
TOM FORD		2.53
Budweiser		2.45
Dr. Martens		2.45
SheInside		2.39
Sunnies Studios		2.36
Fenty beauty		2.33
ASOS		2.33
Showtime		2.30
Polaroid		2.26