Anderson East

Anderson East — country artist from US.

Anderson East's latest album, Worthy, is a testament to his artistic evolution and personal growth. Deliberately crafted without pressure, the album exudes a…

Influence: 58.21% Fanbase: 36.86% Trending: 68.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

34,581

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 03:57:10 UTC

Genres

countrycountryamericannew americanabluesmodern bluesfolk & traditionalindie folksinger/songwriter

Biography

Anderson East's latest album, Worthy, is a testament to his artistic evolution and personal growth. Deliberately crafted without pressure, the album exudes a sense of freedom and authenticity, reflecting his pure love for music. With its Muscle Shoals radiance and soulful horns, Worthy showcases Anderson's grounded and candid songwriting, offering a reintroduction to a more confident and commanding artist. Available everywhere on May 30, this record is a love letter of gratitude and acceptance, embodying a newfound sense of self-worth and happiness in both music and life.

Top Brand Affinities

Report Date: 2025-08-16

Anderson East engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, PAKISTAN, NIGERIA. The fan base skews heavily female (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,089 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Coca-Cola, Levi's, Fender, indicating authentic resonance in Vinyl records of latest album, Merchandise including t-shirts and hats, Exclusive behind-the-scenes content. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anderson East score 0.32% — Low bucket.

Product: Vinyl records of latest albumProduct: Merchandise including t-shirts and hatsProduct: Exclusive behind-the-scenes content

Followers:34,581

Engagements:110

Rate:0.3%

Posts:120

Avg Likes:94

Avg Comments:11

Avg Views:1,790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,581 · Engagements 110 · Rate 0.3% Posts 120 · Views 1,790 · Avg Likes 94 · Avg Comments 11 · Avg Views 1,790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 30% 35-44: 18% 45-64: 15%	Largest: 25-34 (34%); next: 18-24 (30%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (57%) PAKISTAN (13%) NIGERIA (7%) CANADA (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (57%), PAKISTAN (13%), NIGERIA (7%)
Platform Engagement	Tiktok: 1,089 avg views/post · Youtube: 701 avg views/post	Best reach: Tiktok 1,089 avg views; best engagement: Tiktok 64 avg likes