And One

And One

Country: DE

Influential: 57.78% Fanbase: 34.20% Trending: 69.57%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

105,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 21:47:38 UTC

Genres

popsynthpopfuturepoppoprockdark waveelectronicelectronicebmelectro-industrialother electronic music

Scores

Score: DMDB 57.80% | Fanbase 34.20% | Trending 69.60% | CAREER STAGE: MID_LEVEL

Biography

Formed in Berlin in 1989, German synth pop duo And One, consisting of DJs/producers Steve Naghavi and Chris Ruiz, drew inspiration from industrial acts like Front 242 and Nitzer Ebb. Signing with Machinery label, they released their debut single "Metal Hammer" in 1990, followed by their first album, Anguish, with new member Alex Two. Their techno-inspired single "Aus der Traum" in 1991 showcased their evolving sound, leading to the departure of Ruiz after the release of Flop! With new drummer Joke Jay, And One continued to explore electronic body music influences, releasing Spot in 1993 and I.S.T. in 1994 before signing with Virgin and issuing Nordhausen in 1997, followed by 9.9.99. 9 Uhr in 1998 and Virgin Superstar in 2000. Ruiz rejoined the group full-time in 2001, contributing to the MP3-exclusive single "Amerika Brennt" in response to the September 11 attacks, leading to the release of Aggressor in 2003 and Bodypop in 2006.

And One, the German synth pop outfit formed by DJs/producers Steve Naghavi and Chris Ruiz in 1989 in Berlin, established their unique sound by blending influences from early industrial acts like Front 242 and Nitzer Ebb. Their debut single "Metal Hammer" in 1990 marked the beginning of their successful career, leading to the release of their first album, Anguish, with the addition of Alex Two. The group's evolution continued with singles like "Aus der Traum" and albums such as Spot and I.S.T., showcasing their versatility and growth in the electronic music scene. With a changing lineup and shifts in sound, And One found commercial success with releases on Virgin Records, including Nordhausen and 9.9.99. 9 Uhr, before Ruiz's full-time return in 2001 and subsequent releases like Aggressor and Bodypop in the mid-2000s, solidifying their place in the synth pop landscape.
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And One Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

And One stands out with 25-34 & 18-24 audiences across UNITED STATES, GERMANY, MEXICO. The profile is heavily male (64%), and content lands hardest on Youtube, where posts average 241,410 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes And One a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist And One score 3.83%Very Strong bucket.
Followers:105,000
Engagements:4,020
Rate:3.8%
Posts:37
Views:241,410
Avg Likes:3,856
Avg Comments:187
Avg Views:241,410

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 105,000 · Engagements 4,020 · Rate 3.8%
Posts 37 · Views 241,410 · Avg Likes 3,856 · Avg Comments 187 · Avg Views 241,410
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 32%
35-44: 18%
45-64: 8%
Largest: 25-34 (40%); next: 18-24 (32%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (19%)
GERMANY (15%)
MEXICO (11%)
RUSSIA (7%)
ARGENTINA (5%)
Top regions: UNITED STATES (19%), GERMANY (15%), MEXICO (11%)
Platform Engagement Youtube: 241,410 avg views/post Best reach: Youtube 241,410 avg views; best engagement: Youtube 3,856 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: And One

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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