
And One
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
105,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:47:38 UTC
Genres
Scores
Biography
And One, the German synth pop outfit formed by DJs/producers Steve Naghavi and Chris Ruiz in 1989 in Berlin, established their unique sound by blending influences from early industrial acts like Front 242 and Nitzer Ebb. Their debut single "Metal Hammer" in 1990 marked the beginning of their successful career, leading to the release of their first album, Anguish, with the addition of Alex Two. The group's evolution continued with singles like "Aus der Traum" and albums such as Spot and I.S.T., showcasing their versatility and growth in the electronic music scene. With a changing lineup and shifts in sound, And One found commercial success with releases on Virgin Records, including Nordhausen and 9.9.99. 9 Uhr, before Ruiz's full-time return in 2001 and subsequent releases like Aggressor and Bodypop in the mid-2000s, solidifying their place in the synth pop landscape.
And One stands out with 25-34 & 18-24 audiences across UNITED STATES, GERMANY, MEXICO. The profile is heavily male (64%), and content lands hardest on Youtube, where posts average 241,410 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes And One a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 105,000 · Engagements 4,020 · Rate 3.8% Posts 37 · Views 241,410 · Avg Likes 3,856 · Avg Comments 187 · Avg Views 241,410 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 40% 18-24: 32% 35-44: 18% 45-64: 8% |
Largest: 25-34 (40%); next: 18-24 (32%) |
Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
Top Countries |
UNITED STATES (19%) GERMANY (15%) MEXICO (11%) RUSSIA (7%) ARGENTINA (5%) |
Top regions: UNITED STATES (19%), GERMANY (15%), MEXICO (11%) |
Platform Engagement | Youtube: 241,410 avg views/post | Best reach: Youtube 241,410 avg views; best engagement: Youtube 3,856 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-02)
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