Anatii
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
302,723
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:52:46 UTC
Genres
Scores
Biography
Anatii keeps 18-24 & 25-34 audiences engaged throughout SOUTH AFRICA, UNITED STATES, KENYA. The composition is heavily male (77%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 60,905 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Standard Bank, Woolworths, Hennessey supports swift activation in Collaborate with local fashion brands, Launch a limited edition merchandise line, Create exclusive content for streaming platforms. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 302,723 · Engagements 14,684 · Rate 4.9% Posts 77 · Views 60,905 · Avg Likes 14,587 · Avg Comments 350 · Avg Views 60,905 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 43% 13-17: 4% 35-44: 4% |
Largest: 18-24 (49%); next: 25-34 (43%) |
| Gender Split |
Female: 24% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
SOUTH AFRICA (62%) UNITED STATES (7%) KENYA (5%) ZIMBABWE (4%) UNITED KINGDOM (3%) |
Top regions: SOUTH AFRICA (62%), UNITED STATES (7%), KENYA (5%) |
| Platform Engagement | Instagram: 13,255 avg likes/post · Youtube: 60,905 avg views/post | Best reach: Youtube 60,905 avg views; best engagement: Instagram 13,255 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
Hennessey
Palm Angels
Hennessy
Kappa
Ellesse
Champion
SoundCloud
Jagermeister
Amstel
Pioneer
Recommendations
Products & Services
- Collaborate with local fashion brands
- Launch a limited edition merchandise line
- Create exclusive content for streaming platforms
- Host virtual concerts or listening parties
- Develop a mobile app for fan engagement
- Partner with beverage brands for promotional events
- Offer VIP experiences for fans at concerts
- Create a podcast discussing music and culture
Marketing Angles
- Highlight the fusion of African heritage and modern music
- Engage fans through storytelling in music videos
- Leverage social media for behind-the-scenes content
- Utilize influencer partnerships for wider reach
- Focus on community-driven initiatives and events
- Emphasize sustainability in merchandise production
Content Themes
- Cultural heritage and identity
- The evolution of South African music
- Behind-the-scenes of music production
- Collaborations with other artists
- Fan stories and experiences
- Social issues and community impact
Partnership Brands
- Standard Bank
- Woolworths
- Hennessey
- Palm Angels
- Kappa
- Champion
- SoundCloud
- Pioneer
- Colgate
- Puma
- Nike
- Adidas
- Heineken
- Vans
- H&M
- Monster Beverage
- Spotify Music
- Fenty beauty
- Zara
- Dolce & Gabbana
- ASOS
| Brand | Category | Score |
|---|---|---|
| Standard Bank | Finance, Banking & Insurance | 215.39 |
| Woolworths | Grocery & Pantry | 51.39 |
| Hennessey | Alcoholic Beverages | 15.75 |
| Palm Angels | Apparel & Fashion | 14.62 |
| Hennessy | Alcoholic Beverages | 10.60 |
| Kappa | Apparel & Fashion | 9.28 |
| Ellesse | Apparel & Fashion | 9.08 |
| Champion | Apparel & Fashion | 8.58 |
| SoundCloud | Entertainment | 6.31 |
| Jagermeister | Alcoholic Beverages | 6.01 |
| Amstel | Alcoholic Beverages | 5.70 |
| Pioneer | Technology | 5.38 |
| Colgate | Beauty & Personal Care | 5.15 |
| Puma | Apparel & Fashion | 4.97 |
| Lacoste | Apparel & Fashion | 3.80 |
| Vans | Footwear | 3.61 |
| H&M | Apparel & Fashion | 3.55 |
| Herbalife | Health & Wellness | 3.43 |
| The North Face | Apparel & Fashion | 3.38 |
| Heineken | Alcoholic Beverages | 3.34 |
| Timberland | Apparel & Fashion | 3.30 |
| BALMAIN | Apparel & Fashion | 3.24 |
| Stüssy | Apparel & Fashion | 3.01 |
| Beats Electronics | Audio & Music Gear | 2.93 |
| Nike | Technology | 2.90 |
| Sprite | Beverages | 2.79 |
| Dr. Martens | Apparel & Fashion | 2.78 |
| Versace | Apparel & Fashion | 2.77 |
| Emporium | Apparel & Fashion | 2.64 |
| TOM FORD | Luxury & Designer | 2.63 |
| MTV | Entertainment | 2.61 |
| Sneakerhead | Footwear | 2.53 |
| Monster Beverage | Beverages | 2.52 |
| shein | Apparel & Fashion | 2.50 |
| Reebok | Apparel & Fashion | 2.50 |
| FOREX | Finance, Banking & Insurance | 2.28 |
| Converse | Footwear | 2.26 |
| Levi's | Apparel & Fashion | 2.11 |
| Spotify Music | Entertainment & Media | 2.08 |
| Fenty beauty | Beauty & Personal Care | 2.06 |
| Zara | Apparel & Fashion | 2.05 |
| Polo Ralph Lauren | Apparel & Fashion | 2.05 |
| Balenciaga | Apparel & Fashion | 2.04 |
| SheInside | Apparel & Fashion | 2.02 |
| Huawei | Mobile Phones & Accessories | 2.00 |
| Dolce & Gabbana | Apparel & Fashion | 1.99 |
| ASOS | Apparel & Fashion | 1.97 |
| Rolls-Royce | Automotive | 1.97 |
| Adidas | Apparel & Fashion | 1.96 |
| Rolex | Jewelry & Watches | 1.96 |
Official Profiles
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LoginArtist: Anatii
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:01:13 | BOOM (feat. Almighty, Marc & Chley) | Y FM | Johannesburg, ZA | 4 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |