Ananya Bhat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
290,441
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:28:19 UTC
Genres
Scores
Biography
Raised in Mysuru, Karnataka, Ananya Bhat released her first song in 2013 for the film Lucia, and later received accolades for her song "Hold On" in 2013. She won the SIIMA 2019 award for Best Female Playback Singer (Kannada) and received nominations at the 66th Filmfare Awards South. Bhat expanded her repertoire by venturing into Telugu music with "Yettagayya Shiva" from Aatagadharaa Siva, earning further acclaim and nominations. In 2020, she explored folk music with "Sojugada Sooju Mallige," showcasing her versatility as an artist.
Ananya Bhat keeps 25-34 & 18-24 audiences engaged throughout INDIA, UNITED STATES, UNITED KINGDOM. The composition is heavily male (83%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 6,622 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Infosys, OnePlus, Discovery Media supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 290,441 · Engagements 511 · Rate 0.2% Posts 705 · Views 6,622 · Avg Likes 511 · Avg Comments 15 · Avg Views 6,622 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 39% 35-44: 9% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (39%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
INDIA (94%) UNITED STATES (1%) UNITED KINGDOM (1%) BANGLADESH (1%) UNITED ARAB EMIRATES (0%) |
Top regions: INDIA (94%), UNITED STATES (1%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 432 avg likes/post · Youtube: 6,622 avg views/post | Best reach: Youtube 6,622 avg views; best engagement: Instagram 432 avg likes |
Top Brand Affinities
Infosys
OnePlus
Discovery Media
Mahindra
Maruti
Décathlon
Bajaj
Clarks
Pro Tools
Snapseed
National Geographic
Travelgram
| Brand | Category | Score |
|---|---|---|
| Infosys | Technology | 53.87 |
| OnePlus | Mobile Phones & Accessories | 23.35 |
| Discovery Media | Entertainment & Media | 11.89 |
| Mahindra | Automotive | 9.45 |
| Maruti | Automotive | 8.80 |
| Décathlon | Sports & Outdoors | 8.77 |
| Bajaj | Automotive | 8.68 |
| Clarks | Footwear | 7.46 |
| Pro Tools | Tools, DIY & Garden | 7.38 |
| Snapseed | Software, Apps & SaaS | 5.57 |
| National Geographic | Entertainment & Media | 4.04 |
| Travelgram | Travel & Hospitality | 3.42 |
| KTM | Automotive | 3.18 |
| musical.ly | Entertainment & Media | 2.98 |
| Geocaching | Sports & Outdoors | 2.88 |
| Nikon | Cameras & Photography | 2.47 |
| Canon | Cameras & Photography | 2.39 |
| Sony | Consumer Electronics | 2.02 |
| Beats Electronics | Audio & Music Gear | 1.83 |
| Yamaha | Consumer Electronics | 1.76 |
| Hyundai | Automotive | 1.60 |
| Xiaomi | Consumer Electronics | 1.52 |
| Adobe | Software, Apps & SaaS | 1.47 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.46 |
| Ducati | Automotive | 1.43 |
| Samsung Group | Consumer Electronics | 1.39 |
| Suzuki | Automotive | 1.31 |
| Huda Beauty | Beauty & Personal Care | 1.28 |
| GoPro | Cameras & Photography | 1.15 |
| Puma | Apparel & Fashion | 1.12 |
| Harley-Davidson | Automotive | 1.07 |
| Guess | Apparel & Fashion | 1.03 |
| FashionNova | Apparel & Fashion | 0.91 |
| Amazon | E-commerce & Marketplaces | 0.83 |
| The Olympic Games | Sports & Outdoors | 0.82 |
| Technology | 0.81 | |
| MAC Cosmetics | Beauty & Personal Care | 0.81 |
| Ferrari | Automotive | 0.81 |
| SoundCloud | Entertainment & Media | 0.80 |
| H&M | Apparel & Fashion | 0.80 |
| Apple | Consumer Electronics | 0.79 |
| Honda | Automotive | 0.78 |
| Rolex | Jewelry & Watches | 0.74 |
| Spotify Music | Entertainment & Media | 0.68 |
| Marvel Entertainment | Entertainment | 0.67 |
| WWE | Entertainment | 0.67 |
| BMW | Automotive | 0.67 |
| Zara | Apparel & Fashion | 0.65 |
| Netflix | Entertainment & Media | 0.61 |
| Mercedes-Benz | Automotive | 0.57 |
Official Profiles
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LoginArtist: Ananya Bhat
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Top 10 Songs Played Today
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Total Streams (2025-09-09)
Total: 2,825,663
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,825,663 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |