Anaïs Mitchell

Anaïs Mitchell — folk & traditional artist from US.

ANAÏS MITCHELL, the acclaimed Vermont-based singer-songwriter known for her Tony and Grammy award-winning Broadway musical Hadestown, was honored on TIME's…

Influential: 55.38% Fanbase: 29.79% Trending: 68.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Schwartz's • 15.46% • Very Strong

As of 2025-09-09

84,064

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 16:53:02 UTC

Genres

folk & traditionalindie folksinger/songwriter

Biography

ANAÏS MITCHELL, the acclaimed Vermont-based singer-songwriter known for her Tony and Grammy award-winning Broadway musical Hadestown, was honored on TIME's TIME100 list in 2020. Her book, Working on a Song – The Lyrics of Hadestown, was released by Penguin/Plume the same year. NPR has hailed her as "one of the greatest songwriters of her generation." Mitchell's new self-titled album, produced by Josh Kaufman, features collaborations with members of Bon Iver, The National, and her band Bonny Light Horseman. This album marks Mitchell's first full collection of new material under her own name since 2012's Young Man In America. She will showcase these new songs during her 2022 headline tours in the U.S. and Europe, accompanied by musicians from the album.

Top Brand Affinities

Report Date: 2025-09-09

Anaïs Mitchell has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 5,319 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Schwartz's, MOOG, Kickstarter signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anaïs Mitchell score 2.37% — Strong bucket.

Brand: Schwartz'sBrand: MOOGBrand: Kickstarter

Followers:84,064

Engagements:1,990

Rate:2.4%

Posts:1,265

Avg Likes:1,964

Avg Comments:50

Avg Views:9,016

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,064 · Engagements 1,990 · Rate 2.4% Posts 1,265 · Views 9,016 · Avg Likes 1,964 · Avg Comments 50 · Avg Views 9,016	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 31% 35-44: 18% 45-64: 17%	Largest: 18-24 (32%); next: 25-34 (31%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (49%) UNITED KINGDOM (15%) CANADA (5%) NETHERLANDS (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (49%), UNITED KINGDOM (15%), CANADA (5%)
Platform Engagement	Instagram: 1,631 avg likes/post · Tiktok: 3,697 avg views/post · Youtube: 5,319 avg views/post	Best reach: Youtube 5,319 avg views; best engagement: Instagram 1,631 avg likes

Top Brand Affinities

Schwartz's

Score: 15.46

MOOG

Score: 15.41

Kickstarter

Score: 14.84

Amazon Music

Score: 12.98

Sanderson

Score: 8.40

Paramount Pictures

Score: 7.86

Macy's

Score: 7.43

Bethesda Softworks

Score: 7.20

Glossier

Score: 7.08

NBC

Score: 6.50

Spotify Music

Score: 6.44

Ableton

Score: 6.44

Brand	Category	Score
Schwartz's		15.46
MOOG		15.41
Kickstarter		14.84
Amazon Music		12.98
Sanderson		8.40
Paramount Pictures		7.86
Macy's		7.43
Bethesda Softworks		7.20
Glossier		7.08
NBC		6.50
Spotify Music		6.44
Ableton		6.44
RedBubble		6.12
Margaritaville		5.91
Pixar		5.54
Pfizer		4.85
Oculus		4.70
Pacific Northwest Wonderland		4.67
Showtime		4.66
Summit Entertainment		4.60
Verizon		4.27
Hurley		4.17
Gillette		4.13
BBC		4.12
Nickelodeon		4.06
Polaroid		3.80
Airbnb		3.78
Heinz		3.68
Holden		3.56
Columbia Pictures		3.36
Cadillac		3.13
Dr. Martens		3.08
CBS		3.07
Guinness		3.00
HBO		2.99
Universal		2.97
Tinder		2.96
Emporium		2.94
Busch		2.85
Lush		2.72
Target		2.70
Activision Blizzard		2.61
Prismacolor		2.59
AMC		2.57
SoundCloud		2.54
Star Wars		2.38
Walt Disney		2.36
Chrysler		2.35
Netflix		2.34
Paypal		2.22