Anahí

Anahí — pop artist from MX.

Anahi, a Mexican singer and actress, is heralded as one of Latin America's leading pop icons of her generation. She recently revealed plans for the highly…

Influence: 61.85% Fanbase: 49.40% Trending: 68.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 24.16% • Very Strong

As of 2025-08-21

12,780,822

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 03:57:04 UTC

Genres

poppost-teen poplatin poppoplatinlatin

Biography

Anahi, a Mexican singer and actress, is heralded as one of Latin America's leading pop icons of her generation. She recently revealed plans for the highly anticipated RBD "Soy Rebelde Tour" alongside her bandmates, marking a historic reunion in Latin music. The tour is scheduled to begin on August 25, 2023, at the Sun Bowl Stadium in El Paso, Texas.

Top Brand Affinities

Report Date: 2025-08-21

Anahí converts attention from 18-24 & 25-34 audiences across BRAZIL, MEXICO, COLOMBIA. Audience shape is heavily female (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 9,364,530 avg views per post, with supportive conversation on Youtube. Shared audience with Lojas Renner, Barbie, Riachuelo underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anahí score 15.60% — Very Strong bucket.

Brand: Lojas RennerBrand: BarbieBrand: Riachuelo

Followers:12,780,822

Engagements:68,736

Rate:0.5%

Posts:432

Avg Likes:68,736

Avg Comments:2,396

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,780,822 · Engagements 68,736 · Rate 0.5% Posts 432 · Views 0 · Avg Likes 68,736 · Avg Comments 2,396 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 29% 13-17: 6% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (29%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	BRAZIL (49%) MEXICO (11%) COLOMBIA (5%) UNITED STATES (5%) ECUADOR (4%)	Top regions: BRAZIL (49%), MEXICO (11%), COLOMBIA (5%)
Platform Engagement	Youtube: 9,364,530 avg views/post	Best reach: Youtube 9,364,530 avg views; best engagement: Youtube 140,834 avg likes

Top Brand Affinities

Lojas Renner

Score: 24.16

Barbie

Score: 11.27

Riachuelo

Score: 10.84

Itaipava

Score: 5.63

MATTEL

Score: 5.50

Movistar

Score: 5.25

Moda Praia

Score: 5.17

Lollapalooza

Score: 5.11

Eudora

Score: 4.80

Cafecito

Score: 4.23

Avon

Score: 3.97

VidaSana

Score: 3.86

Brand	Category	Score
Lojas Renner		24.16
Barbie		11.27
Riachuelo		10.84
Itaipava		5.63
MATTEL		5.50
Movistar		5.25
Moda Praia		5.17
Lollapalooza		5.11
Eudora		4.80
Cafecito		4.23
Avon		3.97
VidaSana		3.86
Tomorrowland		3.15
Mary Kay		2.86
Pic Collage		2.30
Pixar		1.60
Too Faced Cosmetics		1.55
Vogue		1.55
shein		1.42
SheInside		1.40
Forever 21		1.37
Calvin Klein		1.35
Herbalife		1.31
Guess		1.26
Nutella		1.20
Coachella		1.17
Maybelline		1.10
Mitsubishi		1.10
L'Oréal Paris		1.08
NYX Cosmetics		1.07
Pandora		1.06
Anastasia Beverly Hills		1.03
Heineken		1.01
Coca-Cola		0.97
Puma		0.97
Pepsi		0.95
McDonald's		0.94
Walt Disney		0.94
Netflix		0.92
FashionNova		0.91
DC Entertainment		0.89
MAC Cosmetics		0.88
H&M		0.87
Red Bull		0.87
OREO		0.86
HBO		0.85
Universal		0.73
Louis Vuitton		0.68
Starbucks		0.68
Vans		0.67