Amy Shark

Amy Shark

Country: AU | Gender: female

Influential: 59.41% Fanbase: 43.03% Trending: 67.60%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 57.25% • Very Strong

As of 2025-09-08

612,306

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 17:11:40 UTC

Genres

popaustralian popindie poppopalternativealternative

Scores

Score: DMDB 59.40% | Fanbase 43.00% | Trending 67.60% | CAREER STAGE: MID_LEVEL

Biography

Amy Shark quickly rose to prominence in 2016 with her 6x Platinum hit ‘Adore,’ establishing her as a top Australian songwriter. Following this success, she garnered acclaim for singles like ‘I Said Hi’ and ‘Mess Her Up,’ leading to her debut album LOVE MONSTER winning multiple ARIA awards in 2018. Her subsequent releases, including the ARIA award-winning ‘Everybody Rise’ and #1 album CRY FOREVER, showcased her versatility and collaborations with artists like Travis Barker and Ed Sheeran. Amy's recent hits, such as ‘Sway My Way’ and ‘Only Wanna Be With You,’ have continued to solidify her status as a chart-topping artist, while her role as a judge on Australian Idol and cover feature on Rolling Stone Australia further highlight her influence in the music industry.
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Amy Shark Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Amy Shark indexes high with fans in the 18-24 range in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 11,400 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Myer, Virgin Australia, Telstra, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Amy Shark when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Amy Shark score 2.67%Strong bucket.
Brand: MyerBrand: Virgin AustraliaBrand: Telstra
Followers:612,306
Engagements:16,344
Rate:2.7%
Posts:903
Views:13,187
Avg Likes:16,239
Avg Comments:239
Avg Views:13,187

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 612,306 · Engagements 16,344 · Rate 2.7%
Posts 903 · Views 13,187 · Avg Likes 16,239 · Avg Comments 239 · Avg Views 13,187
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 34%
35-44: 11%
13-17: 6%
Largest: 18-24 (43%); next: 25-34 (34%)
Gender Split Female: 51%
Male: 49%
Non-binary/Other: 0%
Skews female (51%)
Top Countries AUSTRALIA (33%)
UNITED STATES (20%)
UNITED KINGDOM (4%)
CANADA (4%)
GERMANY (3%)
Top regions: AUSTRALIA (33%), UNITED STATES (20%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 15,506 avg likes/post · Tiktok: 11,400 avg views/post · Youtube: 1,787 avg views/post Best reach: Tiktok 11,400 avg views; best engagement: Instagram 15,506 avg likes

Top Brand Affinities

Myer
Score: 57.25
Virgin Australia
Score: 45.06
Telstra
Score: 37.21
Vegemite
Score: 32.18
Qantas
Score: 25.46
Coles
Score: 23.84
Kmart
Score: 22.24
Woolworths
Score: 17.00
Holden
Score: 13.34
Sunnies Studios
Score: 8.30
New Line Cinema
Score: 7.55
Billabong
Score: 6.26
Brand Category Score
Myer 57.25
Virgin Australia 45.06
Telstra 37.21
Vegemite 32.18
Qantas 25.46
Coles 23.84
Kmart 22.24
Woolworths 17.00
Holden 13.34
Sunnies Studios 8.30
New Line Cinema 7.55
Billabong 6.26
iHeartRadio Music Awards 4.99
BALMAIN 4.57
Ableton 4.37
Cadbury 4.30
Hurley 4.01
Tinder 3.98
UberEATS 3.93
Columbia Pictures 3.67
Showtime 3.59
Nespresso 3.57
Coachella 3.48
Lindt 3.43
ABC 3.33
McLaren 3.23
Emporium 3.06
Spotify Music 2.90
Guinness 2.78
Lollapalooza 2.71
Aston Martin 2.69
Baileys 2.57
Geocaching 2.54
Airbnb 2.52
NBC 2.45
ASOS 2.41
Polaroid 2.38
Paramount Pictures 2.38
Mulberry 2.37
Lush 2.33
The Olympic Games 2.30
GoPro 2.26
Dr. Martens 2.24
Beats Electronics 2.23
Tomorrowland 2.19
Mazda 2.09
Aperol 2.04
Transformers 1.99
SoundCloud 1.93
Budweiser 1.83

Official Profiles

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Artist: Amy Shark

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Amy Shark today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 00:07:07 Sway My Way (with Amy Shark) 4SSS Nambour, AU 123

Popularity (2025-10-02)

Platform%
No data.