Amorphis

Amorphis — folk & traditional artist from FI.

Since the final decade of the 20th century, Finland's Amorphis have been pioneers of Nordic metal. Originally a death metal band, they quickly expanded their…

Influence: 59.39% Fanbase: 43.58% Trending: 67.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 31.53% • Very Strong

As of 2025-08-21

194,392

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-07 18:53:51 UTC

Genres

folk & traditionalfolk metalmetalmetalpower metalfinnish metalfinnish melodeathmelodic death metalprogressive doomgothic metalfinnish death metalprogressive metaldeath metal

Biography

Since the final decade of the 20th century, Finland's Amorphis have been pioneers of Nordic metal. Originally a death metal band, they quickly expanded their sound by incorporating elements of folk, Viking, and progressive metal. Over the years, they continued to evolve, blending psychedelia and progressive tenets into their melodic death metal sound, culminating in the global success of albums like 2015's Under the Red Cloud and 2018's Queen of Time. Their latest release, Halo, showcases their unique fusion of folk and melodic death metal with intricate melodies and shifting dynamics.

Formed in 1990 by lead guitarist Esa Holopainen and drummer Jan Rechberger, Amorphis gained attention with their demo Disment of Soul in 1991. They signed with Relapse and released their debut EP followed by the game-changing Tales from the Thousand Lakes in 1994. The band's lineup evolved over the years, incorporating new members and experimenting with different styles, culminating in their recent release, Halo, which solidifies their position as innovators in the metal scene.

Top Brand Affinities

Report Date: 2025-08-21

Amorphis engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, FINLAND. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,310 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Akg, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amorphis score 1.31% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Akg

Followers:194,392

Engagements:2,537

Rate:1.3%

Posts:3,843

Avg Likes:2,507

Avg Comments:43

Avg Views:3,519

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 194,392 · Engagements 2,537 · Rate 1.3% Posts 3,843 · Views 3,519 · Avg Likes 2,507 · Avg Comments 43 · Avg Views 3,519	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 25% 35-44: 22% 45-64: 8%	Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (14%) BRAZIL (8%) FINLAND (7%) RUSSIA (6%) GERMANY (5%)	Top regions: UNITED STATES (14%), BRAZIL (8%), FINLAND (7%)
Platform Engagement	Instagram: 2,165 avg likes/post · Tiktok: 1,209 avg views/post · Youtube: 2,310 avg views/post	Best reach: Youtube 2,310 avg views; best engagement: Instagram 2,165 avg likes

Top Brand Affinities

Ampeg

Score: 31.53

Live Nation

Score: 25.32

Akg

Score: 15.02

Sennheiser

Score: 10.97

Amazon Music

Score: 7.93

Square Enix

Score: 7.84

The Witcher

Score: 7.77

Diablo

Score: 7.60

World of Warcraft

Score: 6.43

Jack Daniels

Score: 6.01

Pilsner Urquell

Score: 5.98

Resident Evil

Score: 5.87

Brand	Category	Score
Ampeg		31.53
Live Nation		25.32
Akg		15.02
Sennheiser		10.97
Amazon Music		7.93
Square Enix		7.84
The Witcher		7.77
Diablo		7.60
World of Warcraft		6.43
Jack Daniels		6.01
Pilsner Urquell		5.98
Resident Evil		5.87
God of War		5.82
Fallout		5.81
Spotify Music		5.64
Jagermeister		5.58
NHL		5.22
Movistar		4.83
Mortal Kombat		4.50
Bethesda Softworks		4.38
Sega		4.28
Opel		4.17
Comedy Central		4.10
Kickstarter		3.92
Nokia		3.65
Final Fantasy		3.52
Monster Beverage		3.42
Dr. Martens		3.39
Columbia Pictures		3.37
Star Wars		3.29
HBO		3.15
Omega		3.07
Harley-Davidson		3.00
Nintendo		2.86
Warner Bros		2.72
Lego		2.65
Guinness		2.65
PlayStation		2.60
AMC		2.46
Faber-Castell		2.44
Heineken		2.44
Matrix		2.28
Geocaching		2.24
Volvo		2.18
Transformers		2.17
Sony		2.14
Activision Blizzard		2.12
Pokemon Go		1.86
Xbox		1.86
IKEA		1.83