Amitabh Bhattacharya Brand Affinity ranks highest Sabyasachi Mukherjee at 20.46% . Very Strong. Score DMDB 75.62% | Fanbase 56.99%

Amitabh Bhattacharya — asian artist from IN.

Amitabh Bhattacharya, born on September 28, 1976 in Lucknow, Uttar Pradesh, is a playback singer and award-winning lyricist in the Bollywood film industry. He…

Amitabh Bhattacharya

Superstar

Country: IN | Gender: male | Artist ID: 11e81bd3-4f40-8382-9f4b-a0369fe50396

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Genres

asianmodern bollywoodbollywood

Influential: 75.62% Fanbase: 56.99% Trending: 84.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 20.46% • Very Strong

As of 2025-09-09

127,846

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.62% | Fanbase 56.99% | Trending 84.93% | CAREER STAGE: SUPERSTAR

Biography

Amitabh Bhattacharya, born on September 28, 1976 in Lucknow, Uttar Pradesh, is a playback singer and award-winning lyricist in the Bollywood film industry. He gained recognition in the mid-2000s after collaborating with composer Amit Trivedi on advertising jingles. Bhattacharya's breakthrough as a vocalist came in 2009 with the hit song "Emotional Atyachar" from the film Dev.D. Since then, he has received multiple accolades for his work, including National and Filmfare Awards for songs like "Agar Zindagi" and "Abhi Mujh Mein Kahin."

Known for his contributions to popular Bollywood songs such as "Bulleya," "Kabira," and "Channa Mereya," Bhattacharya has established himself as a prominent figure in the industry. In 2022, he collaborated with composer Pritam on films like Brahmāstra: Part One – Shiva, continuing his successful career as a lyricist.

Report Date: 2025-09-09

Amitabh Bhattacharya engages 18-24 & 25-34 audiences with repeatable results in INDIA, BANGLADESH, PAKISTAN. The fan base skews heavily male (73%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (20,628 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sabyasachi Mukherjee, Akg, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amitabh Bhattacharya score 1.25% — Moderate bucket.

Brand: Sabyasachi MukherjeeBrand: AkgBrand: Amazon Music

Followers:127,846

Engagements:1,602

Rate:1.3%

Posts:174

Avg Likes:1,598

Avg Comments:46

Avg Views:20,628

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,846 · Engagements 1,602 · Rate 1.3% Posts 174 · Views 20,628 · Avg Likes 1,598 · Avg Comments 46 · Avg Views 20,628	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 39% 35-44: 6% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (39%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (80%) BANGLADESH (6%) PAKISTAN (4%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (80%), BANGLADESH (6%), PAKISTAN (4%)
Platform Engagement	Instagram: 923 avg likes/post · Youtube: 20,628 avg views/post	Best reach: Youtube 20,628 avg views; best engagement: Instagram 923 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 20.46

Akg

Score: 14.82

Amazon Music

Score: 11.76

Sennheiser

Score: 11.50

Maruti

Score: 8.28

Atmos

Score: 6.97

Bajaj

Score: 6.57

musical.ly

Score: 5.94

Ableton

Score: 5.80

Mahindra

Score: 5.47

Selfiegram

Score: 5.47

Clarks

Score: 5.45

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		20.46
Akg		14.82
Amazon Music		11.76
Sennheiser		11.50
Maruti		8.28
Atmos		6.97
Bajaj		6.57
musical.ly		5.94
Ableton		5.80
Mahindra		5.47
Selfiegram		5.47
Clarks		5.45
MTV		5.09
Beats Electronics		4.13
Snapseed		3.79
Summit Entertainment		3.71
Spotify Music		3.40
Travelgram		3.33
ASUS		3.20
National Geographic		3.19
NBC		3.19
SoundCloud		2.16
Sony		2.10
FashionNova		1.93
Chevrolet		1.92
Canon		1.86
Adobe		1.85
Nikon		1.81
Amazon		1.79
KFC		1.78
A Game of Tones		1.76
Puma		1.73
Levi's		1.71
BBC		1.68
Netflix		1.61
H&M		1.56
Yamaha		1.46
Xiaomi		1.45
The Olympic Games		1.42
HBO		1.33
Marvel Entertainment		1.32
Zara		1.30
Microsoft		1.16
Samsung Group		1.16
Apple		1.12
Vogue		1.04
Ray-Ban		1.03
WWE		1.01
FIFA		1.00
Guinness		1.00