Amitabh Bhattacharya

Amitabh Bhattacharya — asian artist from IN.

Amitabh Bhattacharya, born on September 28, 1976 in Lucknow, Uttar Pradesh, is a playback singer and award-winning lyricist in the Bollywood film industry. He…

Influence: 75.62% Fanbase: 56.99% Trending: 84.93% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 20.46% • Very Strong

As of 2025-09-30

129,046

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:56:26 UTC

Genres

asianmodern bollywoodbollywood

Biography

Amitabh Bhattacharya, born on September 28, 1976 in Lucknow, Uttar Pradesh, is a playback singer and award-winning lyricist in the Bollywood film industry. He gained recognition in the mid-2000s after collaborating with composer Amit Trivedi on advertising jingles. Bhattacharya's breakthrough as a vocalist came in 2009 with the hit song "Emotional Atyachar" from the film Dev.D. Since then, he has received multiple accolades for his work, including National and Filmfare Awards for songs like "Agar Zindagi" and "Abhi Mujh Mein Kahin."

Known for his contributions to popular Bollywood songs such as "Bulleya," "Kabira," and "Channa Mereya," Bhattacharya has established himself as a prominent figure in the industry. In 2022, he collaborated with composer Pritam on films like Brahmāstra: Part One – Shiva, continuing his successful career as a lyricist.

Top Brand Affinities

Report Date: 2025-09-30

Amitabh Bhattacharya engages 18-24 & 25-34 audiences with repeatable results in INDIA, BANGLADESH, PAKISTAN. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (14,946 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sabyasachi Mukherjee, Akg, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amitabh Bhattacharya score 1.19% — Moderate bucket.

Brand: Sabyasachi MukherjeeBrand: AkgBrand: Amazon Music

Followers:129,046

Engagements:1,538

Rate:1.2%

Posts:174

Avg Likes:1,531

Avg Comments:47

Avg Views:14,946

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 129,046 · Engagements 1,538 · Rate 1.2% Posts 174 · Views 14,946 · Avg Likes 1,531 · Avg Comments 47 · Avg Views 14,946	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 39% 35-44: 6% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (39%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	INDIA (80%) BANGLADESH (6%) PAKISTAN (4%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (80%), BANGLADESH (6%), PAKISTAN (4%)
Platform Engagement	Instagram: 923 avg likes/post · Youtube: 14,946 avg views/post	Best reach: Youtube 14,946 avg views; best engagement: Instagram 923 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 20.46

Akg

Score: 14.82

Amazon Music

Score: 11.76

Sennheiser

Score: 11.50

Maruti

Score: 8.28

Atmos

Score: 6.97

Bajaj

Score: 6.57

musical.ly

Score: 5.94

Ableton

Score: 5.80

Mahindra

Score: 5.47

Selfiegram

Score: 5.47

Clarks

Score: 5.45

Brand	Category	Score
Sabyasachi Mukherjee		20.46
Akg		14.82
Amazon Music		11.76
Sennheiser		11.50
Maruti		8.28
Atmos		6.97
Bajaj		6.57
musical.ly		5.94
Ableton		5.80
Mahindra		5.47
Selfiegram		5.47
Clarks		5.45
MTV		5.09
Beats Electronics		4.13
Snapseed		3.79
Summit Entertainment		3.71
Spotify Music		3.40
Travelgram		3.33
ASUS		3.20
National Geographic		3.19
NBC		3.19
SoundCloud		2.16
Sony		2.10
FashionNova		1.93
Chevrolet		1.92
Canon		1.86
Adobe		1.85
Nikon		1.81
Amazon		1.79
KFC		1.78
A Game of Tones		1.76
Puma		1.73
Levi's		1.71
BBC		1.68
Netflix		1.61
H&M		1.56
Yamaha		1.46
Xiaomi		1.45
The Olympic Games		1.42
HBO		1.33
Marvel Entertainment		1.32
Zara		1.30
Microsoft		1.16
Samsung Group		1.16
Apple		1.12
Vogue		1.04
Ray-Ban		1.03
WWE		1.01
FIFA		1.00
Guinness		1.00