Amir Obe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
147,295
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:01:50 UTC
Genres
Scores
Biography
Amir Obe is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, SOUTH AFRICA, CANADA. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,424 avg views per post); Youtube builds the community layer. Affinity data highlights Adidas Y-3, Spinrilla, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 147,295 · Engagements 232 · Rate 0.2% Posts 381 · Views 2,332 · Avg Likes 190 · Avg Comments 139 · Avg Views 2,332 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 33% 13-17: 6% 35-44: 4% |
Largest: 18-24 (55%); next: 25-34 (33%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (43%) SOUTH AFRICA (8%) CANADA (5%) FRANCE (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (43%), SOUTH AFRICA (8%), CANADA (5%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 908 avg views/post · Youtube: 1,424 avg views/post | Best reach: Youtube 1,424 avg views; best engagement: Youtube 121 avg likes |
Top Brand Affinities
Adidas Y-3
Spinrilla
Pro Tools
Palm Angels
True Religion
SoundCloud
New Era
Akai
Acne Studios
JACQUEMUS
All Saints
Marni
| Brand | Category | Score |
|---|---|---|
| Adidas Y-3 | 27.61 | |
| Spinrilla | 24.30 | |
| Pro Tools | 17.83 | |
| Palm Angels | 17.43 | |
| True Religion | 14.88 | |
| SoundCloud | 13.67 | |
| New Era | 12.72 | |
| Akai | 12.32 | |
| Acne Studios | 11.76 | |
| JACQUEMUS | 11.26 | |
| All Saints | 11.02 | |
| Marni | 10.65 | |
| REVOLVE | 10.51 | |
| Amazon Music | 10.29 | |
| Ableton | 9.40 | |
| Stone Island | 8.85 | |
| Beats Electronics | 8.79 | |
| Champion | 8.56 | |
| Hennessy | 7.60 | |
| Kodak | 7.41 | |
| Foot Locker | 7.34 | |
| Maison Margiela | 6.66 | |
| Steve Madden | 6.55 | |
| iHeartRadio Music Awards | 6.29 | |
| MISSGUIDED | 5.93 | |
| Stüssy | 5.79 | |
| Nice Kicks | 5.77 | |
| Spotify Music | 5.68 | |
| Coachella | 5.44 | |
| Loewe | 5.38 | |
| MTV | 5.24 | |
| Supreme | 5.22 | |
| Coach | 4.84 | |
| boohoo | 4.71 | |
| Urban Outfitters | 4.66 | |
| Sneakerhead | 4.36 | |
| FashionNova | 4.34 | |
| Carhartt | 4.21 | |
| Moncler | 4.19 | |
| Versace | 4.11 | |
| Verizon | 3.91 | |
| ASOS | 3.68 | |
| Los Angeles Lakers | 3.66 | |
| NORDSTROM | 3.59 | |
| Fenty beauty | 3.52 | |
| The North Face | 3.50 | |
| ESPN | 3.34 | |
| BALMAIN | 3.32 | |
| Timberland | 3.29 | |
| Balenciaga | 3.26 |
Official Profiles
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LoginArtist: Amir Obe
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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| No data. | |