Ami Faku

Ami Faku

Country: ZA | Gender: female

Influential: 57.81% Fanbase: 38.55% Trending: 67.44%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 201.97% • Very Strong

As of 2025-09-09

292,086

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:44:19 UTC

Genres

popsouth african popr&b, funk & soulr&b/soulsoulalternativesouth african alternativeafricanafro soul

Scores

Score: DMDB 57.80% | Fanbase 38.60% | Trending 67.40% | CAREER STAGE: MID_LEVEL

Biography

Ami Faku, a rising star in the music industry, achieved remarkable success in a short span of time. In 2019, she made waves as the only newcomer to have multiple songs featured on prestigious charts and platforms, including Apple Music's Best Songs and Spotify's Top Streamed Female Artists in South Africa. Her singles garnered significant attention, with hits like "Into Ingawe" reaching 1 million streams in just 3 weeks. Additionally, Faku's music was embraced by popular TV shows and radio stations, solidifying her presence in the industry.

Hailing from the Eastern Cape and balancing a promising music career with her studies in Accounting at NMMU in Port Elizabeth, Ami Faku discovered her passion for singing at an early age through church performances. Her social media presence underlines her growing popularity, with active accounts on Facebook, Twitter, and Instagram, where fans can stay updated on her latest music endeavors.
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Ami Faku Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ami Faku has momentum with 25-34 & 18-24 audiences—particularly in SOUTH AFRICA, UNITED STATES, BOTSWANA. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 22,125 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Standard Bank, Woolworths, Palm Angels signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ami Faku score 7.57%Very Strong bucket.
Brand: Standard BankBrand: WoolworthsBrand: Palm Angels
Followers:292,086
Engagements:22,125
Rate:7.6%
Posts:41
Views:0
Avg Likes:22,125
Avg Comments:215
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 292,086 · Engagements 22,125 · Rate 7.6%
Posts 41 · Views 0 · Avg Likes 22,125 · Avg Comments 215 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 55%
18-24: 28%
35-44: 12%
13-17: 5%
Largest: 25-34 (55%); next: 18-24 (28%)
Gender Split Female: 60%
Male: 40%
Non-binary/Other: 0%
Skews female (60%)
Top Countries SOUTH AFRICA (89%)
UNITED STATES (2%)
BOTSWANA (2%)
ESWATINI (1%)
NAMIBIA (1%)
Top regions: SOUTH AFRICA (89%), UNITED STATES (2%), BOTSWANA (2%)
Platform Engagement Instagram: 22,125 avg likes/post best engagement: Instagram 22,125 avg likes

Top Brand Affinities

Standard Bank
Score: 201.97
Woolworths
Score: 81.56
Palm Angels
Score: 13.73
Champion
Score: 9.18
Kappa
Score: 8.99
Herbalife
Score: 8.63
Colgate
Score: 8.30
Amazon Music
Score: 8.14
Jagermeister
Score: 7.78
Pioneer
Score: 7.36
shein
Score: 6.45
Hennessy
Score: 5.54
Brand Category Score
Standard Bank 201.97
Woolworths 81.56
Palm Angels 13.73
Champion 9.18
Kappa 8.99
Herbalife 8.63
Colgate 8.30
Amazon Music 8.14
Jagermeister 7.78
Pioneer 7.36
shein 6.45
Hennessy 5.54
SheInside 5.32
SoundCloud 4.61
Bacardi 4.56
H&M 4.38
ASOS 4.20
Nivea 4.16
Lacoste 3.54
Timberland 3.53
Sprite 3.02
New Balance 2.97
Revlon 2.88
Huawei 2.83
Spotify Music 2.73
Emporium 2.69
Stüssy 2.69
Dr. Martens 2.54
Zara 2.50
FOREX 2.48
Puma 2.43
Heineken 2.37
The North Face 2.21
Supreme 2.16
Nokia 2.10
Dolce & Gabbana 2.02
Beats Electronics 2.00
Vans 1.91
Sunnies Studios 1.83
Polo Ralph Lauren 1.73
Nike 1.71
Fenty beauty 1.70
Prada 1.69
FIFA 1.56
Maybelline 1.52
Converse 1.50
Versace 1.44
FashionNova 1.43
Red Bull 1.39
KFC 1.37

Official Profiles

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Artist: Ami Faku

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 00:12:31 Zimbali Gagasi FM Durban, ZA 191

Popularity (2025-10-02)

Platform%
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