AMBER
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
18,816
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 03:58:38 UTC
Genres
Biography
As a professional music writer, I specialize in creating engaging and informative content about various genres, artists, and music industry trends. With a deep passion for music and a keen eye for detail, I strive to deliver high-quality articles that resonate with music enthusiasts and casual listeners alike. Whether it's reviewing new albums, analyzing the impact of music on society, or interviewing up-and-coming artists, my goal is to provide readers with valuable insights and perspectives on the ever-evolving world of music.
Through my writing, I aim to capture the essence of each musical piece or artist I cover, shedding light on their unique qualities and contributions to the industry. With a focus on storytelling and authenticity, I seek to connect with readers on a personal level, fostering a deeper appreciation for the power of music in our lives. By staying informed about the latest developments in the music world and honing my craft as a writer, I am committed to producing compelling content that entertains, educates, and inspires audiences around the globe.
AMBER stands out with 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, CANADA. The profile is heavily male (70%), and content lands hardest on Youtube, where posts average 200 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Dr Pepper, Amazon Music, Borderlands, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes AMBER a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,816 · Engagements 275 · Rate 1.5% Posts 787 · Views 200 · Avg Likes 273 · Avg Comments 6 · Avg Views 200 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 27% 18-24: 17% 45-64: 13% |
Largest: 25-34 (41%); next: 35-44 (27%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (6%) CANADA (6%) THAILAND (6%) INDONESIA (5%) |
Top regions: UNITED STATES (51%), BRAZIL (6%), CANADA (6%) |
| Platform Engagement | Instagram: 263 avg likes/post · Youtube: 200 avg views/post | Best reach: Youtube 200 avg views; best engagement: Instagram 263 avg likes |
Top Brand Affinities
Dr Pepper
Amazon Music
Borderlands
Vivienne Westwood
Hot Topic
Power Rangers
Shake Shack
Jimmy Choo
Tiffany
Final Fantasy
Fallout
Cartoon Network
| Brand | Category | Score |
|---|---|---|
| Dr Pepper | 16.93 | |
| Amazon Music | 9.36 | |
| Borderlands | 9.15 | |
| Vivienne Westwood | 6.63 | |
| Hot Topic | 6.60 | |
| Power Rangers | 5.49 | |
| Shake Shack | 4.96 | |
| Jimmy Choo | 4.89 | |
| Tiffany | 4.78 | |
| Final Fantasy | 4.49 | |
| Fallout | 4.30 | |
| Cartoon Network | 4.08 | |
| Tiffany & Co | 3.79 | |
| Jollibee | 3.57 | |
| Comedy Central | 3.53 | |
| Abercrombie & Fitch | 3.47 | |
| Cafecito | 3.38 | |
| Tupperware Brands | 3.16 | |
| League of Legends | 3.11 | |
| NBC | 3.09 | |
| Fila | 2.81 | |
| MTV | 2.76 | |
| Lululemon Athletica | 2.74 | |
| BBC | 2.16 | |
| Fujifilm | 2.11 | |
| Yves Saint Laurent | 1.98 | |
| Too Faced Cosmetics | 1.93 | |
| Hollister Co | 1.93 | |
| Spotify Music | 1.89 | |
| Polaroid | 1.84 | |
| Showtime | 1.84 | |
| Chrysler | 1.74 | |
| New Balance | 1.73 | |
| KFC | 1.73 | |
| Fiat | 1.69 | |
| Pokemon | 1.63 | |
| OREO | 1.61 | |
| Forever 21 | 1.51 | |
| Netflix | 1.50 | |
| SoundCloud | 1.46 | |
| Versace | 1.43 | |
| UNIQLO | 1.43 | |
| Microsoft | 1.36 | |
| Activision Blizzard | 1.36 | |
| Marvel | 1.35 | |
| Costco | 1.31 | |
| Nintendo | 1.31 | |
| Pandora | 1.27 | |
| Pokemon Go | 1.26 | |
| Pixar | 1.25 |
Official Profiles
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LoginArtist: AMBER
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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